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From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups Hardcover – July 19, 2011


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From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups + Why Startups Fail: And How Yours Can Succeed + Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
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Product Details

  • Hardcover: 416 pages
  • Publisher: McGraw-Hill; 1 edition (July 19, 2011)
  • Language: English
  • ISBN-10: 0071760792
  • ISBN-13: 978-0071760799
  • Product Dimensions: 6.3 x 1.1 x 9.3 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #282,294 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Founding a company on a promising idea is serious business. It’s risky, it takes hard work, and it can be a long time before you turn a profit. Entrepreneurship is also extraordinarily exciting, and the rewards—when they come—are many. But only if you do it right.

In From Idea to Success, Gregg Fairbrothers, Tuck School of Business professor and founder of the DEN, Dartmouth College’s Entrepreneurial Network, guides you through the process, so you can avoid common mistakes and seize opportunities many entrepreneurs miss. Learn how to:

  • Focus your idea for a product or service
  • Protect your idea
  • Know your market
  • Develop a business plan
  • Identify your competition
  • Avoid legal problems
  • Sell your product
  • Manager your finances

Make your vision a reality. Whatever your idea is—from major technology innovations to consumer products or services to social enterprises—learn here how to make the most of it.

About the Author

Gregg Fairbrothers is an adjunct business professor at Dartmouth's Tuck School of Business, founding director of Dartmouth Entrepreneurial Network (DEN), and founding chair of the Dartmouth Regional Technology Center. He has managed and founded oil exploration and production companies on three continents.
Tessa Winter is a 2009 graduate of Dartmouth College and experienced nonprofit entrepreneur. She is currently studying medicine at Dartmouth Medical School.


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Customer Reviews

4.9 out of 5 stars
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This is a complete guide for taking your idea to success.
4moreshelflife
The book is well written and extremely easy to read - the author attributes the writing style to his co-author.
John Chancellor
Why have problems AFTER you start a business when you can read this book and learn BEFORE you fail!
Ramon Ray

Most Helpful Customer Reviews

9 of 10 people found the following review helpful By John Chancellor TOP 500 REVIEWERVINE VOICE on August 14, 2011
Format: Hardcover
From Idea to Success is an outstanding resource and should be read by all entrepreneurs prior to embarking on their entrepreneurial journey.

The most impressive thing about this book is that it is a complete guide, taking the entrepreneur from the idea stage to the liquidity event. However the completeness of the book might be its biggest drawback. It covers everything an entrepreneur needs or should know as they build their company. Because it is so thorough, there are certainly some sections which might not apply to all start-up ventures. And some of the extremely valuable lessons may be only one or two sentences that could easily get lost in the volume of information.

This is one of the best books I have read dealing with the subject of going from start-up to the ultimate disposition of the company. There is a lot of great information in this book. Much of it is drawn from the authors own experience as an entrepreneur and as the Director of the Dartmouth Entrepreneurial Network. He clearly has a lot of hands on experience and has summarized it in a very logical and informative manner.

The book is well written and extremely easy to read - the author attributes the writing style to his co-author. I give them both lots of credit for taking a very complex subject and organizing and presenting it so that it is extremely engaging. In each chapter there is a guest contribution from an entrepreneur titled "What I know now that I wish I had known then". These little snippets gives some great insights into the valuable lessons the individual entrepreneurs learned along the way. These are great nuggets of wisdom.

Also at the end of each chapter are a series of questions designed to make the reader really think about the subject just covered.
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3 of 3 people found the following review helpful By Csaba Nagy on October 29, 2011
Format: Hardcover Verified Purchase
This is such a practical book that you will put it down only because you want to leap out of your chair and implement something. Why? Because its hands on approach de-clutters the mind enabling the path From Ideas to Success to be much clearer.

I'll admit that maybe I'm prone to a little hyperbole, but that's only because I've read a dozen books on entrepreneurship ranging from the academic to the fable and this is only one that I enjoyed reading AND will use it as a reference in the future. The book is well written and well executed; it distills the essentials into a volume that could have been twice the size.

The book provides both the theory and the resources needed to execute in every area of business with many relevant examples in each chapter from entrepreneurs and investors. It often uses a question and answer format that is very efficient, yet the chapters still flow well and don't feel like a FAQ page on a website. An example of a topic that is often not covered well (if at all) in other books is the Board of Directors. The sections in the thirteen page Chapter 9 "Building Boards" are as follows: Why Do You Need a Board of Directors?, The Roles and Responsibilities of the Board, What do you Look For in a Director?, How Do You Put a Board Together?, How Should a Board Work?, Advisors and Advisory Boards, and What I Know Now I Wish I Had Known Then. While this list may seem disjointed, when you read the chapter you will see it is cohesive, it flows well and it is useful. There is also a very handy resource section at the end of the book organized by chapter.

The book is well structured; you can jump around from chapter to chapter without feeling lost.
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2 of 2 people found the following review helpful By 4moreshelflife on August 15, 2012
Format: Hardcover
This is a complete guide for taking your idea to success. All types, nothing is left out. Some areas won't apply to you but it doesn't hurt to be aware other options and concerns. Even the legal and government guidelines are current.

Valuable as an overall reference from day one.
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2 of 2 people found the following review helpful By Richie on January 4, 2012
Format: Hardcover
I'm a music management major and I was kind of interested in being an entrepreneur in the future. I took this class and the professor recommended this book. I have to say that the information was useful and I really liked the sections where other entrepreneurs share there success and failures and where they wished they made another decision. They offer you advice on how to avoid the problem that they encountered. The only reason I might be selling this book is because I need the money but might end up keeping it because it may indeed help me along my future business ventures. Good book though. You should buy it and give a read.
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1 of 1 people found the following review helpful By Branko on July 11, 2013
Format: Hardcover
I have had the honor of being mentored by Professor Fairbrothers in person, and just like his real-world self, his book is a treasure-trove of fundamentals of entrepreneurship, without the pomp and circumstance that is often associated with the startup world these days. Because the author has been in the trenches several times himself - and probably hundreds of times vicariously through all the entrepreneurs he has advised - the advice in the book is powerful and nuanced. Equally helpful for novices and current startup founders, the book is guaranteed to change the way you think about what successful execution of an idea looks like.

Perhaps even more importantly, unlike many similar guide books, From Idea to Success is rich with cautionary tales about very real (but not frequently discussed) pitfalls of the first-time entrepreneur, such as making yourself vulnerable to ownership disputes, not protecting your intellectual property etc. Very worthy investment!
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