From the Back Cover
Founding a company on a promising idea is serious business. It’s risky, it takes hard work, and it can be a long time before you turn a profit. Entrepreneurship is also extraordinarily exciting, and the rewards―when they come―are many. But only if you do it right.
In From Idea to Success, Gregg Fairbrothers, Tuck School of Business professor and founder of the DEN, Dartmouth College’s Entrepreneurial Network, guides you through the process, so you can avoid common mistakes and seize opportunities many entrepreneurs miss. Learn how to:
- Focus your idea for a product or service
- Protect your idea
- Know your market
- Develop a business plan
- Identify your competition
- Avoid legal problems
- Sell your product
- Manager your finances
Make your vision a reality. Whatever your idea is―from major technology innovations to consumer products or services to social enterprises―learn here how to make the most of it.
About the Author
Gregg Fairbrothers is an adjunct business professor at Dartmouth's Tuck School of Business, founding director of Dartmouth Entrepreneurial Network (DEN), and founding chair of the Dartmouth Regional Technology Center. He has managed and founded oil exploration and production companies on three continents.
Tessa Winter is a 2009 graduate of Dartmouth College and experienced nonprofit entrepreneur. She is currently studying medicine at Dartmouth Medical School.