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From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups Hardcover – August 9, 2011
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From the Back Cover
Founding a company on a promising idea is serious business. It’s risky, it takes hard work, and it can be a long time before you turn a profit. Entrepreneurship is also extraordinarily exciting, and the rewards―when they come―are many. But only if you do it right.
In From Idea to Success, Gregg Fairbrothers, Tuck School of Business professor and founder of the DEN, Dartmouth College’s Entrepreneurial Network, guides you through the process, so you can avoid common mistakes and seize opportunities many entrepreneurs miss. Learn how to:
- Focus your idea for a product or service
- Protect your idea
- Know your market
- Develop a business plan
- Identify your competition
- Avoid legal problems
- Sell your product
- Manager your finances
Make your vision a reality. Whatever your idea is―from major technology innovations to consumer products or services to social enterprises―learn here how to make the most of it.
About the Author
Gregg Fairbrothers is an adjunct business professor at Dartmouth's Tuck School of Business, founding director of Dartmouth Entrepreneurial Network (DEN), and founding chair of the Dartmouth Regional Technology Center. He has managed and founded oil exploration and production companies on three continents.
Tessa Winter is a 2009 graduate of Dartmouth College and experienced nonprofit entrepreneur. She is currently studying medicine at Dartmouth Medical School.
More About the Author
Top Customer Reviews
The most impressive thing about this book is that it is a complete guide, taking the entrepreneur from the idea stage to the liquidity event. However the completeness of the book might be its biggest drawback. It covers everything an entrepreneur needs or should know as they build their company. Because it is so thorough, there are certainly some sections which might not apply to all start-up ventures. And some of the extremely valuable lessons may be only one or two sentences that could easily get lost in the volume of information.
This is one of the best books I have read dealing with the subject of going from start-up to the ultimate disposition of the company. There is a lot of great information in this book. Much of it is drawn from the authors own experience as an entrepreneur and as the Director of the Dartmouth Entrepreneurial Network. He clearly has a lot of hands on experience and has summarized it in a very logical and informative manner.
The book is well written and extremely easy to read - the author attributes the writing style to his co-author. I give them both lots of credit for taking a very complex subject and organizing and presenting it so that it is extremely engaging. In each chapter there is a guest contribution from an entrepreneur titled "What I know now that I wish I had known then". These little snippets gives some great insights into the valuable lessons the individual entrepreneurs learned along the way. These are great nuggets of wisdom.
Also at the end of each chapter are a series of questions designed to make the reader really think about the subject just covered.Read more ›
I'll admit that maybe I'm prone to a little hyperbole, but that's only because I've read a dozen books on entrepreneurship ranging from the academic to the fable and this is only one that I enjoyed reading AND will use it as a reference in the future. The book is well written and well executed; it distills the essentials into a volume that could have been twice the size.
The book provides both the theory and the resources needed to execute in every area of business with many relevant examples in each chapter from entrepreneurs and investors. It often uses a question and answer format that is very efficient, yet the chapters still flow well and don't feel like a FAQ page on a website. An example of a topic that is often not covered well (if at all) in other books is the Board of Directors. The sections in the thirteen page Chapter 9 "Building Boards" are as follows: Why Do You Need a Board of Directors?, The Roles and Responsibilities of the Board, What do you Look For in a Director?, How Do You Put a Board Together?, How Should a Board Work?, Advisors and Advisory Boards, and What I Know Now I Wish I Had Known Then. While this list may seem disjointed, when you read the chapter you will see it is cohesive, it flows well and it is useful. There is also a very handy resource section at the end of the book organized by chapter.
The book is well structured; you can jump around from chapter to chapter without feeling lost.Read more ›
Valuable as an overall reference from day one.
Perhaps even more importantly, unlike many similar guide books, From Idea to Success is rich with cautionary tales about very real (but not frequently discussed) pitfalls of the first-time entrepreneur, such as making yourself vulnerable to ownership disputes, not protecting your intellectual property etc. Very worthy investment!
Most Recent Customer Reviews
A great book giving overview of what to expect and get ready for when becoming an entrepreneur. Would recommend it to anybody.Published 19 months ago by Truth Seeker
It is an excellent book.
It is very easy to read and comprehensive.
I like it, I recommend this book.
i know gregg fairbrothers personally - he is a great guy & very smart.
this book is a resource for entrepreneurship that will become a go to guide for many. Read more
Overall, great book for those starting a business who want to STAY in business and SUCCEED! Why have problems AFTER you start a business when you can read this book and learn... Read morePublished on October 23, 2012 by Ramon Ray