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Founding a company on a promising idea is serious business. It’s risky, it takes hard work, and it can be a long time before you turn a profit. Entrepreneurship is also extraordinarily exciting, and the rewards―when they come―are many. But only if you do it right.
In From Idea to Success, Gregg Fairbrothers, Tuck School of Business professor and founder of the DEN, Dartmouth College’s Entrepreneurial Network, guides you through the process, so you can avoid common mistakes and seize opportunities many entrepreneurs miss. Learn how to:
Make your vision a reality. Whatever your idea is―from major technology innovations to consumer products or services to social enterprises―learn here how to make the most of it.
Gregg Fairbrothers is an adjunct business professor at Dartmouth's Tuck School of Business, founding director of Dartmouth Entrepreneurial Network (DEN), and founding chair of the Dartmouth Regional Technology Center. He has managed and founded oil exploration and production companies on three continents.
Tessa Winter is a 2009 graduate of Dartmouth College and experienced nonprofit entrepreneur. She is currently studying medicine at Dartmouth Medical School.
A great book giving overview of what to expect and get ready for when becoming an entrepreneur. Would recommend it to anybody.Published 12 months ago by Truth Seeker
It is an excellent book.
It is very easy to read and comprehensive.
I like it, I recommend this book.
i know gregg fairbrothers personally - he is a great guy & very smart.
this book is a resource for entrepreneurship that will become a go to guide for many. Read more
Overall, great book for those starting a business who want to STAY in business and SUCCEED! Why have problems AFTER you start a business when you can read this book and learn... Read morePublished on October 23, 2012 by Ramon Ray