Start reading From Lemons to Lemonade on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Image not available

From Lemons to Lemonade: Squeeze Every Last Drop of Success Out of Your Mistakes [Kindle Edition]

Dean A. Shepherd
3.5 out of 5 stars  See all reviews (4 customer reviews)

Digital List Price: $22.99 What's this?
Kindle Price: $12.99
You Save: $10.00 (43%)

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your email address or mobile phone number.


Amazon Price New from Used from
Kindle Edition $12.99  
Hardcover --  
Holacracy by Brian J. Robertson
Check out the popular new release from Brian J. Robertson.

Book Description

We all fail. And when it happens to you, someone's certain to point out that you can learn more from your failures than your successes. But learning from failure isn't automatic, or instantaneous. It requires very specific emotional and rational skills. You can learn those skills from this book. Drawing on leading-edge research with hundreds of entrepreneurs who have experienced both failure and success, From Lemons to Lemonade offers powerful strategies and practical techniques for managing the emotions generated by failure, so failure becomes less painful, learning happens faster, and you grow as much as possible from the experience. Dr. Dean Shepherd shows how to clarify why you failed, so you can walk away with insights you can actually use...helps you discover when to "pull the plug" on a failure in progress, so it won't last longer or feel even worse than necessary...shows how to eliminate secondary stresses that aggravate failure or make it more likely...helps you maintain your commitment to excellence even when you know that repeated project failure is likely...helps you master the self-compassion and self-caring you deserve in times of trouble. Let's face it: failing is never easy. But From Lemons to Lemonade will help you make it less painful and more useful and help you move from failure to success far more rapidly.

Editorial Reviews

About the Author

Dean A. Shepherd, Ph.D. is the Randall L. Tobias Chair in Entrepreneurial Leadership and Professor of Entrepreneurship at the Kelley School of Business, Indiana University. His research focuses on the decision-making and cognition required to leverage entrepreneurial opportunities and learn from experimentation and failure. Shepherd has authored or edited eight books on entrepreneurship and strategy. He coauthored Entrepreneurship, a leading textbook now in its seventh edition. He is Associate Editor for the Journal of Business Venturing, a reviewer for several journals, and a panelist for the National Science Foundation in the areas of Innovation and Organization Science.

Product Details

  • File Size: 1005 KB
  • Print Length: 224 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: FT Press; 1 edition (March 6, 2009)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B001UL3ADM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #1,173,344 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

Customer Reviews

3.5 out of 5 stars
3.5 out of 5 stars
Share your thoughts with other customers
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
5.0 out of 5 stars "Failure is not the opposite of success." June 30, 2009
According to Dean Shepherd, project failure can lead to one of three outcomes: (1) the person's emotional pain is so great that she or he gives up and never tries again, (2) the person primarily responsible for the failure blames others and immediately begins another project, and (3) the person experiencing failure manages emotional pain during a shorter period of time and that experience does not prevent learning from it before beginning another project. "I focus on providing strategies and techniques to help you avoid the first two outcomes in order to achieve the third." Shepherd makes good on that promise and it should be noted that his observations and suggestions will be as valuable to supervisors of those involved in projects as it is to each of those individuals.

The healthiest organizations are those that have a culture of civility and candor. There is mutual trust and respect because there is transparency at all levels and in all areas. The leaders of these organizations are not risk-adverse. On the contrary, they not only encourage but also insist on, for example, principled dissent. Therefore, everyone feels free to "speak to power." In these companies, there is constant experimentation to create something new or to make something better. Failure of many experiments is inevitable and each failure is viewed as a precious learning opportunity. It is no coincidence that most of the companies on Fortune magazine's annual lists of those "Most Highly Admired" and the "Best to Work For" are also on the lists of those most profitable and most valuable.

With rigor and eloquence, Shepherd addresses these challenges:

1. How manage emotions to learn from failure?
2. Why learning from failure is difficult but rewarding?
Read more ›
Comment | 
Was this review helpful to you?
14 of 19 people found the following review helpful
As a regular loser (but strives on nevertheless), I am sorry to tell this book does me little good with the theories, EQ tests and the strategies suggested. It appeals primarily to the rational mind (see this conclusion on pg78: Personal growth is optimized by balancing the financial and emotional costs of failure) and one can easily sense the emotionlessness of the author in his description of the loser case studies. In short, if one looks for something to furnish his/her thesis or consultancy paper, it's okay. If you want to help yourself, please give it a pass.

p.s. Below please find some of my favorite quotes which made me rate this book a marginally two star.

There is no terror in the bang, only in the anticipation of it. - Alfred Hitchcock. pg47
Success is not final, failure is not fatal. It is the courage to continue that counts. - Sir Winston Churchill pg47
Every act of conscious learning requires the willingness to suffer an injury to one's self esteem. That is why young children, before they are aware of their own self importance, learn so easily; and why older persons, especially if vain or important, cannot learn at all. - Thomas Szasz pg81
Dont think you can attain total awareness and whole enlightenment without proper discipline and practice. This is egomania. Appropriate rituals channel your emotions and life energy toward the Light. Without the discipline to practice them, you will tumble constantly backward into darkness. - Lao Tzu pg117
Was this review helpful to you?
2 of 2 people found the following review helpful
4.0 out of 5 stars A rare look at an important subject July 17, 2012
There are not a lot of books that study failure. There are probably 10x the number of books about learning from success (Good to Great, In Search of Excellence, etc. etc.). There are even fewer that deal with the personal impacts of failure. This is one of the few. As such, it's a very important book.

Shepherd is a psychologist and approaches failure from that vantage point. Probably the key insight here is the need to absorb failures over time, and to adopt strategies that help us cope with failure. We often use these strategies, but unconsciously and without regard for whether we are using the correct strategy for us. He also focuses on the need for self-compassion - in other words, not beating ourselves up over failure. Paradoxically, forgiving ourselves for failures allows us to learn from them.

The use of many first-name pseudonyms can cause confusion for the reader. And the frequency with which Shepherd uses psychological measurement instruments - too much for my taste - prevents me from giving it a 5. But if you want to learn how to cope with failure more effectively, it's a book worth reading.
Comment | 
Was this review helpful to you?
3.0 out of 5 stars Failure Doesn't Have to be Horrifying October 31, 2011
Format:Kindle Edition|Verified Purchase
You can either be devastated and horrified by your failures or learn from them and bounce back stronger. Dean Shepherd explains how to manage your emotions and how to learn from mistakes.

When should you terminate a failing project?
Should you use ego-protective strategies to maintain a high self-esteem?
How can you be kind to yourself and show compassion?

Dean Shepherd answers theses questions and more. He also explains how to normalize failutre so it doesn't affect you as badly.

The main point of this book is that failure is not the end of the world. You can try again tomorrow and still be successful in the end. The important things is that you have to overcome your fear of failure so you are not afraid to take chances.

I feel this book had many helpful strategies that would benefit most people in business situations.

~The Rebecca Review
Comment | 
Was this review helpful to you?
Search Customer Reviews

More About the Author

Discover books, learn about writers, read author blogs, and more.


There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
First post:
Prompts for sign-in

Look for Similar Items by Category