"Some of Bethune's prescriptions are refreshingly straightforward... Bethune includes some fresh examples of his plain-spoken management style."-Business Week
Gordon Bethune does a wonderful job outlining his experience fixing a problem company plagued with strategic challenges, financial losses and poor morale. Read morePublished 3 months ago by 737823
This book is great for anyone that loves business, or has an MBA. I could not put the book down. Every page is full of valuable information and lessons learned!Published 3 months ago by Juan molestina
Basics, very rare in the airline industry.
Know what your measuring and measure.
Know your business
Do your job
Keep your people safe and sane. Read more