From Worst to First: Behind the Scenes of Continental's Remarkable Comeback [Paperback]

Gordon Bethune (Author)

Book Description

Publication Date: August 16, 1999 | ISBN-10: 0471356522 | ISBN-13: 978-0471356523 | Edition: 1

The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week

From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution

From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer

All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.

Editorial Reviews

Amazon.com Review

What do you do if you're running the worst airline in the country,one that customers hate and that's been through Chapter 11 twice in the last 10 years? If you're lucky, you'll call Gordon Bethune. Before Bethune arrived, Continental had been ravaged by the likes of Frank Lorenzo and airline deregulation--it was considered the laughingstock of the airline industry in the United States. Under Bethune's leadership, Continental turned itself around to become one of the most respected and reliable airlines in the industry. From Worst to First describes how Bethune, with a lot of luck and the right combination of people, was able to transform Continental from an also-ran into an award-winning company. --Harry C. Edwards --This text refers to an out of print or unavailable edition of this title.

Review

In his new book FROM WORST TO FIRST, Continental Airlines CEO Gordon Bethune tells how he led Continental's transformation into an award-winning carrier after years as an unprofitable airline that angered employees and customers.-USA Today


"Some of Bethune's prescriptions are refreshingly straightforward... Bethune includes some fresh examples of his plain-spoken management style."-Business Week

See all Editorial Reviews

Product Details

• Paperback: 304 pages
• Publisher: Wiley; 1 edition (August 16, 1999)
• Language: English
• ISBN-10: 0471356522
• ISBN-13: 978-0471356523
• Product Dimensions: 6.1 x 0.7 x 8.9 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (65 customer reviews)
• Amazon Best Sellers Rank: #173,476 in Books (See Top 100 in Books)
  • #51 in Books > Professional & Technical > Transportation > Aviation > Commercial

Most Helpful Customer Reviews

16 of 16 people found the following review helpful

4.0 out of 5 stars Well Worth the Read February 11, 2000

By Leigh E. Sterten

Format:Paperback

This is a great book and I enjoyed it thoroughly. Bethune's engaging and simple writing style made it easy to read and understand. Outlining his four-fold plan for turning around Continental airlines, Bethune offers advice to all business professionals. He uses numerous examples from his previous affiliations with the airline industry, as well as stories and anecdotes, to make his simple, yet profound points. At the end of the book, I felt like I could run an airline, too! As a frequent flyer who flew on Continental for many years, I was fascinated by the behind-the-scenes account of what was really happening. At times, I did find myself thinking he might have painted the past so bleak as to make his leadership look even better, but I'll allow him that. Bethune understands that the customer is not always right, but the customer is everything to a business. I would highly recommend this business strategy book to anyone looking to change an unhealthy organization into one more healthy and profitable.

10 of 10 people found the following review helpful

5.0 out of 5 stars Absolutely Incredible -- Bethune's Story is Exceptional May 4, 2001

By "[e-mail]"

Format:Paperback

This book is absolutely invaluable for any manager or leader in an organization, regardless of size. The techniques are fundamental and scale to any size, whenever appropriate.

I've already recommended this book to many friends and associates and I continue to purchase countless copies as gifts or (effectively) as an "investment" in companies that I'm involved with.

As someone with a pre-Gordon "Member Since" date on my Continental Elite card, Bethune's description of Continental in the 80s and 90s brings back some all-too-familiar bad memories of what it was like to travel on the world's worst airline when failure was imminent. Although he accurately depicts the bad times with great detail, those people that experienced the disaster will probably best appreciate and understand Gordon's incredible undertaking and the drastic changes that were the result.

Additionally, it's noteworthy (and consistent with Gordon's nature) that all proceeds from this book will be donated to a non-profit organization that assists Continental Airlines' employees and their families in times of need. Best of all, you get inquisitive looks and smiles from flight attendants when reading this book on a Continental flight.

It's a shame that every company can't be as lucky as Continental to have a Chief Executive like Gordon Bethune.

9 of 10 people found the following review helpful

5.0 out of 5 stars Packed With Knowledge! March 5, 2001

By Rolf Dobelli HALL OF FAMETOP 1000 REVIEWER

Format:Paperback

With literary assistance from journalist Scott Huler, Continental Airlines CEO Gordon Bethune describes how he transformed the near-bankrupt airline into one of the best companies in the industry. He describes the massive changes he made to improve the product, changing a low-cost, unreliable airline to a top competitor that emphasizes customer service. The transformations he brought about by exerting strong leadership reshaped financial controls and employee-supplier-creditor relationships. The book is a fascinating read, written in a straightforward, this-is-how-it-was style, typified by Bethune's characterization of the company he took over as a... "lousy" airline with terrible service. Sometimes he gets a little repetitious in summarizing the action at each new step in the transformation, but that's just a minor complaint about an otherwise excellent book.....