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From Yesterday to TODAY: Six Decades of America’s Favorite Morning Show Hardcover – November 15, 2011


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Product Details

  • Hardcover: 272 pages
  • Publisher: Running Press; 1 edition (November 15, 2011)
  • Language: English
  • ISBN-10: 0762444622
  • ISBN-13: 978-0762444625
  • Product Dimensions: 0.8 x 9.2 x 11 inches
  • Shipping Weight: 2.7 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #875,985 in Books (See Top 100 in Books)

Editorial Reviews

Review

Broadcasting & Cable
"The coffee-table style book is full of great anecdotes and photos of the show's history."


Parade.com
"A compelling chronicle of failures and successes, complete with the requisite drama and heartwarming moments not unlike the stories the program presents to its viewers each morning." 


Politico
"Gifts we're giving for the holidays."

Tampa Bay Times
"Just the gift for anyone on your list who has ever held up a sign outside the Today show studio." 


Fort Worth Star-Telegram
"Fans of NBC's Today show will love this coffeetable retrospective, packed with fabulous photos...lots of information on its stars (and their changing hairstyles!), including Florence Henderson, Barbara Walters, Katie Couric and more. But it's also a look at America's pop culture and social history."


NY Daily News
“Carefully and wisely framing the story as a lavishly illustrated history, Battaglio, a former Daily News staffer, creates a written highlight reel that’s little short of remarkable.”

Library Journal
"With its bountiful photographs and interviews, this valentine to the Today Show celebrates a program that has been woven into our collective historical narrative by virtue of its ongoing presence and coverage of national and international events for the past 60 years. The best kind of memory book—beautiful, informative, and evocative."

About the Author

Stephen Battaglio is the business editor for TV Guide Magazine. His coverage of the television business has appeared in The New York Times, Fortune, the New York Daily News, The Hollywood Reporter and Inside.com. He is the author of David Susskind: A Televised Life (St. Martin's Press), the first biography of the influential TV talk show host and producer. He has also appeared as a media commentator on numerous TV news programs including NBC's Today, CBS Sunday Morning, and MSNBC's Hardball with Chris Matthews. He lives in New York City.

More About the Author

Stephen Battaglio is the business editor for TV Guide. His coverage of the television industry has appeared in The New York Times, Fortune, the New York Daily News, The Hollywood Reporter and Inside.com. He has appeared as a media commentator on numerous TV news programs including CBS Sunday Morning, NBC's Today and MSNBC's Hardball with Chris Matthews. He lives in New York City with his wife Candice Agree, a radio host and voiceover artist. Find more photos and information related to his first book David Susskind: A Televised Life at www.davidsusskindatelevisedlife.com. Follow him on Twitter @SteveBattaglio.



Customer Reviews

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I gave this book to my husband at Christmas.
Periwinkle
This book was crammed with interesting tidbits which provided insights into what America was doing and thinking at various points in our collective national history.
G.I Gurdjieff
Those interested in all of these fields would enjoy this book.
wogan

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By wogan TOP 100 REVIEWER on November 28, 2011
Format: Hardcover
This is a book that poses as a coffee table book, but the interest lies more in the text than the pictures, although there are plenty of pictures, mostly of the Today show `family'.
It is a treat; especially for those old enough to remember the original Today shows with Dave Garroway and how strange it was to have a program like this on so early in the morning. We could look over Garroway's shoulder and see the people of New York and he helped us to understand what was going on in the world. More than that, this book is successful in showing how these people working on Today have become a part of America's family and have added a personalization to the news

The criticisms of the show and the personalities are covered, as are the problems of the broadcasts themselves and personality conflicts. It is not a glossed over presentation.
The book covers the birth of the show and does a very good job on describing the network and advertisers of the 50's and then how women came to gain a more important role on the Today Show and in the news industry. The book is divided into the decades and there are interviews with the major personalities that have worked on the show.
One jarring item in the layout is the interruption of the text with these interviews. We are left in mid-sentence for multiple pages which can be very off putting in the flow of thought.
The significant broadcasts such as Kennedy's funeral, Charles and Diana's wedding and 9/11 are all well covered with how the shows were presented to the thoughts of those working on the broadcasts.

This is a history, not just of the Today Show, but of television, news broadcasting and a social history too. Those interested in all of these fields would enjoy this book.
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5 of 6 people found the following review helpful By Brian M. Stoppee on December 6, 2011
Format: Hardcover Verified Purchase
We're big fans of Today (as I write this it's running live). It's on our TV 7 days a week. We even record it when were away. I go back to the Barbara Walters days of the show. Tom and Jane got me off the college, each morning.

The book is well designed and a great deal of time has gone into tweaking the images for maximum clarity. I thought I knew the entire back story but there are some tidbits in the text which were news to me.

What struck us was what was missing, almost as much as what was included. For starts, it's odd that a book covering 60 years of broadcasting has no useful table of contents. It's even more strange that there's no index. So, navigating your way through the book or using it as a reference is impossible. This would have been fine if it were a picture book, but it's not, there is plenty of body copy and no means to search through it for specific elements.

Huge chunks of the Today story are missing along with the people who made them possible. The movement to the weekend portions of the show are completely skipped.

Some of the flops of the Today brand don't appear (Later Today comes to mind). There's a huge story of all the people who make the show happen behind the show which is fascinating but untold here, as well.

If bunches of the personalities are missing how could the book fully tell where their careers went after they left the show. It all feels very incomplete.

So, for a big fan of the show, it's a must have, however, some who have seen more of what the show is all about will be left wanting around 100 or so missing pages which would have told a more complete story.

I'm glad we bought a copy but can't say that it's something I would suggest people run out and buy.
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2 of 2 people found the following review helpful By Bruce Fretts on December 20, 2011
Format: Hardcover Verified Purchase
I grew up watching "Today" with my parents, and Battaglio's book brought back fond memories of Joe Garagiola, Gene Shalit, Willard Scott and more. FROM YESTERDAY TO TODAY features terrific photos and well-reported prose--and it doesn't gloss over the show's more awkward moments, like the bungled transition from Jane Pauley to Deborah Norville. Plus, you get the inside story of TV's most beloved monkey, J. Fred Muggs. What more could you want?
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1 of 1 people found the following review helpful By Reader4724 on February 9, 2012
Format: Hardcover Verified Purchase
I purchased this book for my Mom. We both have really enjoyed looking back at Today's six decades and remembering where we were at the time when focusing on the people and what was taking place at the time for the Today Show and our lives. Mom has really enjoyed getting this book and learning even more about the people and history that has taken place.
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1 of 1 people found the following review helpful By Periwinkle on January 31, 2012
Format: Hardcover Verified Purchase
I gave this book to my husband at Christmas. I think it was his favorite gift.

Each page had an event that was worth sharing with older and younger family members. I personally view this book as a
important part of our history and will remain in our personal library forever.
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