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Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media
 
 
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Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media [Paperback]

Carolyn Howard-Johnson (Author)
5.0 out of 5 stars  See all reviews (8 customer reviews)

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Book Description

April 1, 2010
Retailers are eager not to be left behind in the dust created by competitors who are active social networkers. Even big business is finding that Twitter is one of the most effective means of reaching large numbers of eager customers and communicating with them. But there is a knack for using it effectively. This "Frugal and Focused Tweeting for Retailers" book will get novices on the right Tweeting track and inspire veteran Tweeters with pin-point perfect Tweeting ideas and methods for integrating their efforts with everything they do online and in their stores.

Frequently Bought Together

Customers buy this book with Your Blog, Your Business: A Retailer's Frugal Guide to Getting Customer Loyalty and Sales-Both In-Store and Online (Survive and Thrive Series) $12.95

Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media + Your Blog, Your Business: A Retailer's Frugal Guide to Getting Customer Loyalty and Sales-Both In-Store and Online (Survive and Thrive Series)

Editorial Reviews

Review

[Frugal and Focused Tweeting for Retailers] is as helpful as the books I already have from the HowToDoItFrugally series. They are full of sticky notes and dog-eared like crazy.


--MaAnna Stephenson, author of Just the FAQs series of tech books

As a columnist for Home Décor Buyer, Carolyn's no-nonsense approach to retailing and her easy-to-read writing style made her a coach to thousands of retailers.
--Jim Carper, founding editor of "Home Decor Buyer" and retail blogger

About the Author

Carolyn Howard-Johnson puts nearly three decades of retail experience plus oodles more in the fields of journalism, public relations, publishing, and marketing into her Survive and Thrive series of books. She consults in the three Ps, publishing, promotion, and publicity, and is the author of the multi award-winning HowToDoItFrugally series of books for writers and several award-winning books of fiction and poetry. Howard-Johnson founded and operated stores ranging from home décor to gifts to antiques and other collectibles. She also owned and operated the souvenir shop at the world renowned Santa Anita Race Track. She has served on the boards of directors of the malls where her stores were located, and on the boards of cooperative catalogs her stores utilized and periodicals like Gift Beat. She also served on the California Gift Show board of directors. She puts this world of experience in retailing to work for you with this series of Survive and Thrive books and in private consultation sessions. She also occasionally teaches seminars in marketing for UCLA Extension and serves as a guest speaker for fellow instructors there. Howard-Johnson was named Woman of the Year in Arts and Entertainment by members of the California Legislature. The American Business Women's Association (ABWA) Impact Council also named her Woman of the Year and Pasadena Weekly honored her for literary activism. Her Web site is: www.HowToDoItFrugally.com. She blogs for retailers at www.frugalretailing.blogspot.com.

Product Details

  • Paperback: 130 pages
  • Publisher: CreateSpace (April 1, 2010)
  • Language: English
  • ISBN-10: 1451546149
  • ISBN-13: 978-1451546149
  • Product Dimensions: 6 x 9 x 0.3 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #3,133,753 in Books (See Top 100 in Books)

More About the Author

Hi.
I am best known as The Frugal Book Promoter, but I want to be known as a literary writer, poet, and all round smart and giving marketer. You can see I have a problem with branding, not because I don't know how to brand but because my career is so diverse. Ha!

As a college freshman, I was the youngest person ever hired as a staff writer for the Salt Lake Tribune--"A Great Pulitzer Prize Winning Newspaper"--where I wrote features for the society page and a column under the name Debra Paige.

Later, in New York, I was an editorial assistant at Good Housekeeping Magazine. I also handled accounts for famous fashion publicist Eleanor Lambert. She was the one who developed the first "10 Best Dressed List," and it was my fun job to write releases for celebrity designers of the time including Pauline Trigere, Rudy Gernreich, and Christian Dior.

I have also been a consultant for the Oak Park Press in the Chicago area.

In my many former lives I have also written columns and reviews for The Pasadena Star News, Home Decor Buyer, and the Glendale News-Press. I write a "Back to Literature" column for www.Myshelf.com where I also give an annual Noble (Not Nobel!) Prize.

I studied at the University of Utah, graduated from USC (University of Southern California) and have done postgraduate work in writing at UCLA. I loved the UCLA and San Diego State Writers' Conferences I attended and I'm now an instructor for UCLA Extension Writers' Program. You can find all their classes at www.UCLAExtension.edu.

I adored studying writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University in Prague.

My first novel, "This Is The Place," and my book of creative nonfiction, "Harkening," are both multi award-winners. A chapbook of my poetry, published by Finishing Line Press was named a Ten Best Reads by the Compulsive Reader (www.compulsivereader.com) and the Military Writers Society of America honored it with a silver medal for excellence. I have also partnered with Magdalena Ball for the Celebration Series of poetry chapbooks including "She Wore Emerald Then," "Cherished Pulse," "Imagining the Future" "Blooming Red," and "Deeper Into the Pond," a chapbook with a feminist theme. I also wrote a screenplay, "The Killing Ground."

My stories and poems have appeared in anthologies like: "Pass/Fail," edited by Rose A. O. Kleidon, PhD; and in journals like Pear Noir, Front Range, The Pedestal Magazine and many more. One of my poems won first place in the Franklin Christoph prize, 2010.

I was given the Woman of the Year in Arts and Entertainment Award by California Legislature members, Carol Liu, Dario Frommer, and Jack Scott. I can't help but be proud of that.

In its first edition, "The Frugal Book Promoter" became an instant best seller as an e-book on ebookad.com and the paperback opened to rave reviews here on Amazon. It is now in its second edition, expanded and updated. It became the first in the How To Do It Frugally series. "The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success" is the next. I published a couple booklets to go with it. "Great Little Last-Minute Editing Tips" includes word trippers and other gremlins lying in wait to attack your copy. The other is "The Great First Impression Book Proposal."

The Book Publicists of Southern California honored me with their Irwin Award and the "Pasadena Weekly" for literary activism. My hometown's Character and Ethics Committee honored me for my work promoting tolerance with my writing.

Yes, I am having fun yet!

Find me at:
Sharing with Writers and Readers blog (A Writer's Digest 101 Best Websites pick!), www.sharingwithwriters.blogspot.com
www.HowToDoItFrugally.com
www.CarolynHoward-Johnson.com
Subscribe to my newsletter by sending an e-mail with "subscribe" in the subject line to HoJoNews@aol.com.

First person essay: http://www.howtodoitfrugally.com/published_works_almanac.htm


Customer Reviews

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
Carolyn Howard-Johnson's new book "Frugal and Focused Tweeting for Retailers: Tweaking Your Tweets and Other Tips for Integrating Your Social Media" is for everyone - not just retailers - who wants to use Twitter more effectively to promote a brand, book, cause or business.

Carolyn's years of experience as a writer and retailer make this book a cornucopia of information on how to use Twitter to promote a retail store - and by extension the examples can apply to almost any endeavor.

This book is an excellent addition to Carolyn's [...] series of books - and it is an excellent resource whether you are a beginner or a pro on Twitter. Carolyn has included in one easily readable book all the beginning information as well as the advanced techniques that can help you effectively use Twitter.
-- Phyllis Zimbler Miller, co-founder of Miller Mosaic Power Marketing
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2 of 2 people found the following review helpful
Format:Paperback
No 'brick and mortar' business can survive in today's marketplace without including the advances in communications technology represented by the computer, the internet, web sites, the Blackberry, Facebook, blogging, and now -- twittering. That's why Carolyn Howard-Johnson's "Frugal And Focused Tweeting For Retailers" should be considered mandatory reading for all business managers over the age of 30. And that's because younger generations than that, the phenomena of twittering is already well established and near universally entrenched. Using 'social media' communications technology is vital for successfully competing in the marketplace regardless of the services or products being offered to a consuming public. "Frugal And Focused Tweeting For Retailers" is a 130-page compendium of invaluable, practical, instruction, tips, and techniques for integrating this new technology into marketing and management, maximizing results for publicity, promotion, advertisements, and sales; customer relations; internal communications, and more, making "Frugal And Focused Tweeting For Retailers" an invaluable and highly recommended addition for personal, professional, academic, and community library instructional reference collections and supplemental reading lists.
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1 of 1 people found the following review helpful
Format:Paperback
Frugal and Focused Tweeting for Retailers
By Carolyn Howard-Johnson

I'm an author, author publicist and marketing blogger, but I learned a great deal from Frugal and Focused Tweeting for Retailers.

The way I originally learned what twitter offered was through using outside apps that hid the twitter interface and explained it to me. My favorite thing about this book is that Carolyn introduced us to very few outside apps; instead she taught us to use all that twitter offers within its own walls. Now, thanks to Carolyn I can function quite well without leaving twitter.

I also learned more about refining my use of hashtags, and how to use tweetVolume to check words related to my business for popularity, aligning my tweets alongside those most used hastags that reflect my marketing focus. I'm excited to try her suggestion about a twitter chat room where I can hold promotional tweetchats and combine them with twitwall for longer posts and answering attendee questions.

Did you know twitter has its own translator? Carolyn does. I was amazed how much I didn't know about using twitter. I recommend this book to beginner and advanced users who want to increase their twitter marketing skills. We're never too advanced to learn, and Carolyn Howard-Johnson's book Frugal and Focused Tweeting for Retailers proves it.

Aggie Villanueva,
Author, Author publicist, Marketing blogger
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