When I purchased this box of 12 packs, the reseller available through Amazon was "The Candy Store". I paid just over twenty bucks, including shipping. So, a bit under 2 bucks per pack. Why? Well, because I like the flavor (still made with regular, plain sugar) and I can't find it at any brick & mortar store near my home.
The packs are the traditional brick orientation, not the newer, flatter style that fits easier in the pants pocket.
One thing I found discordant with buying this product today versus what I remember as a child is that now, the color of the gumstick wrapper does not necessarily match the flavor/color of the actual gumstick encased within. Additionally, the sugar coating on the gumsticks is sometimes unevenly applied, such that it will billow out in a faint poof of dust when you open the gumstick wrapper. Don't get me wrong... I identify these as first world problems (i.e. trivial), nothing catastrophic.