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Fujifilm FinePix HS10 10 MP CMOS Digital Camera with 30x Wide Angle Optical Zoom and 3-Inch LCD

3.7 out of 5 stars 165 customer reviews
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  • 3.0-inch High-Contrast Tilting LCD and Electronic View Finder
  • Triple Image Stabilization , Super Intelligent Flash
  • Fujinon 30x (24-720mm equivalent) manual optical zoom lens; 24-720mm (equivalent on a 35mm camera) range from true wide-angle to ultra telephoto
  • 10-megapixel CMOS image sensor for superior low-light performance and photo-quality, poster-sized prints
  • HD movie mode with stereo sound and mini HDMI output
  • 10-megapixel CMOS image sensor for superior low-light performance and photo-quality, poster-sized prints
  • Fujinon 30x (24-720mm equivalent) manual optical zoom lens; 24-720mm (equivalent on a 35mm camera) range from true wide-angle to ultra telephoto
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1 new from $799.00 2 used from $119.99

Technical Details

Product Description

Product Description

Fujifilm FinePix HS10 - 10MP BSI CMOS, Fujinon 30x Wide Optical Zoom (24 - 720mm), 3.0" High Contrast Tilting LCD. Other features include: Face Detection w/ Red Eye Removal, Face Recognition, Tracking Auto Focus, Triple Image Stabilization, Full Resolution Continuous Shooting at 10fps, High Sensitivity 6400 ISO, 6 Scene - SR Auto Automatic Scene Recognition, HD Movie 1080i w/Stereo Sound, Super High Speed Movie Mode Captures 1000fps, Motion Panorama Mode, Motion Removal Mode, Multi-Motion Capture, 4-AA Batteries.

From the Manufacturer

Serious photographers seeking the versatility and performance of a DSLR system without the bulk or expense now have the perfect solution in the shape of the new Fujifilm FinePix HS10. The latest addition to Fujifilm's award-winning range of big zoom 'bridge' cameras offers an unprecedented feature set that combines a powerful Fujinon 30x (24-720mm equivalent) manual optical zoom lens with sophisticated photographic controls, advanced functionality and DSLR-like handling in a single compact, affordable unit.

FinePix HS10 Highlights

Powerful Lens
With a range that would require at least two or three bulky lenses on an SLR to capture the same zoom capabilities, the FinePix HS10's built-in Fujinon 30x Wide-Telephoto zoom lens encompasses nearly every photographic requirement in a single compact unit. Furthermore, because the lens and body on the FinePix HS10 are built as a closed unit, it eliminates the possibility of dust on the image sensor.

Fuji FinePix digital camera highlights
30x optical zoom in action.

The twist-barrel manual zoom control enables the photographer to make precision adjustments, and zooming is faster and more accurate than comparable powered zoom lenses in the same class of camera.

The class-leading Fujinon 30x optical zoom covers a uniquely versatile 24-720mm (equivalent on a 35mm camera) range from true wide-angle to ultra telephoto. From sweeping landscapes, interiors and large group shots to distant sports or wildlife action, the FinePix HS10 can handle nearly any photographic challenge. In addition to the impressive zoom capabilities, the Fujinon lens ensures optical quality across the entire range. Fujinon lenses are acclaimed by photographers, broadcasters (as the world's leading manufacturer of television camera lenses) and industrial users across the globe. Fujinon lenses are also used in orbital satellites to capture high-resolution photos of the surface of the moon.

Triple Image Stabilization
Triple Image Stabilization combines a mechanically stabilized CMOS sensor with high ISO sensitivities and advanced multi-frame digital stabilization for total anti-blur protection. Together these technologies reduce the blurring effect of both handshake and subject movement to provide sharp, clean and clear results even at the longest zoom settings or in the most challenging lighting conditions.

High Speed, High Definition
Capturing action with the FinePix HS10 is so easy it feels like cheating. Whether you're shooting stills or movie clips, the FinePix HS10's cutting-edge sensor and processing technologies open up a range of high speed capture modes and unique shooting possibilities.

While shooting sports action or wildlife, or simply trying to keep up with fast-moving children, the FinePix HS10 will give users an edge with up to 10 frames-per-second of high speed continuous shooting* at the maximum 10-MegaPixel setting. The FinePix HS10's unique Best Frame Capture Mode means users don't need the reactions of a pro sports photographer to get professional results either; in this mode the camera continuously records images from the moment the focus is activated, then saves up to eight shots captured before the shutter button is released.

Fuji FinePix digital camera highlights
Capture up to 10 frames per second.

The FinePix HS10 also features a full HD movie mode (1080i) with stereo sound, and the camera's mini HDMI output allows users to easily display ultra clear high definition photographs and movies on high definition televisions. A new Super High Speed Movie function can freeze action and capture breathtaking movies at up to 1000 frames per second for amazing slow-motion movies that reveal the hidden world of events that normally occur in the blink of an eye.
*10 fps up to 8 shots

Advanced Modes, Limitless Expression
The FinePix HS10 boasts several unique features and modes designed to expand shooting possibilities and to take the work out of creating genuinely eye-catching images.
Fuji FinePix digital camera highlights
  • Motion Panorama Mode Captures an ultra-wide panoramic view in a single sweeping shot. As the camera pans across the scene (left/right or up/down), the FinePix HS10 captures a series of shots in rapid succession. The shots are then stitched in-camera to produce a seamless panorama.
  • Motion Remover Mode Remove moving subjects from your shots. This mode captures 5 images of a scene in quick succession; the five images are then analyzed and combined in-camera to produce a single image** where anything moving in the scene is removed.
  • Multi-Motion Capture Mode Previously only possible with highly specialized equipment, this mode captures 5 images of a moving subject in rapid succession and combines them into a single composite image** containing multiple sharply-captured views of the subject motion.
  • Multi-Frame Image Stabilization Combines high and low ISO exposures of the scene being photographed to reduce blur caused by camera shake without significantly increasing image noise. The FinePix HS10 also sports the remarkable 'Pro Low Light' mode, first seen on the FinePix S200EXR, which combines several exposures into a single image for ultra-low noise output in low light.
** 2-megapixel output image

Fuji FinePix digital camera highlights
Remove moving subjects from your shots.

Low Light Performance
Thanks to Fujifilm's award-winning sensor and processing technologies FinePix cameras have become market leaders in low-light performance, setting the standard for high sensitivity, low noise results in the most challenging shooting conditions. The FinePix HS10's BSI-CMOS sensor continues this tradition with an innovative new design that significantly increases the light gathering ability of every pixel, resulting in a 200 percent increase in sensitivity over a conventional CMOS sensor. Combined with Fujifilm's image processing expertise the new sensor produces stunning richly detailed low noise images, even when shooting in very low light.

Fuji FinePix digital camera highlights
The HS10's CMOS sensor delivers amazing low-light performance.

The improved sensitivity isn't just for taking noise-free photographs at night: it also allows the use of high shutter speeds in daylight required when shooting at telephoto end of the FinePix HS10's 30x optical zoom, or when attempting to capture fast-moving subjects. Photographers no longer need to worry about blurred pictures with such a long telephoto as they can rely on the FinePix HS10 to produce clear, sharp output even at higher ISO settings.

A True Photographer's Camera
As well as a range of advanced automatic functions--including Fujifilm's acclaimed SR Auto mode--and scene modes designed to produce perfect 'point and shoot' results, the FinePix HS10 sports a full complement of sophisticated manual and semi-automatic shooting modes and photographic controls. The extensive external controls give the more advanced photographer direct access to virtually every control they will need for uninterrupted shooting, and the body includes dedicated command buttons for quick and easy key functions such as ISO, white balance, focus and metering.

The large command dial, manual focus ring, twist and zoom lens barrel, bright, clear electronic viewfinder, high quality tilting LCD screen and deep hand grip ensure the FinePix HS10 handles at least as well as a digital SLR, despite its compact dimensions. AA batteries (ships with alkaline) provide excellent performance (up to 300 shots with Alkaline batteries) combined with the convenience of a universally available format when shooting for extended periods away from main power.

Additional Features
    Fuji FinePix digital camera highlights
  • 'Super Intelligent' Flash: The FinePix HS10 offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.
  • 3.0-inch High-Contrast Tilting LCD and Electronic View Finder: The FinePix HS10 is fitted with a high contrast 230K-pixel 3.0-inch LCD and Electronic View Finder. To improve user interaction with the camera, Fujifilm for the first time has included a clever sensor to the side of the EVF (Electronic Viewfinder) that automatically switches the picture between the EVF and the LCD screen when the eye is withdrawn.
  • Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix HS10 is fitted with Fujifilm's latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
  • Combined RAW/JPEG shooting: The FinePix HS10 has the ability to shoot both a RAW and JPEG shot simultaneously. RAW is for ultimate quality shots via post processing, JPEG is for great quality with no need for further post-production work.

Product Information

Product Dimensions 5.2 x 5 x 3.6 inches
Item Weight 1.5 pounds
Shipping Weight 2.7 pounds
Item model number B0035WTVZA
Batteries 1 Lithium ion batteries required.
Customer Reviews
3.7 out of 5 stars 165 customer reviews

3.7 out of 5 stars
Best Sellers Rank #13,413 in Camera & Photo
#1,445 in Camera & Photo > Point & Shoot Digital Cameras
Date first available at Amazon.com June 2, 2010

Warranty & Support

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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

I've been waiting for this camera ever since I found out about it a month ago and flew down to the camera shop as soon as they told me it had arrived. I had read all the specs and seen the pics of the camera, and wanted to find out if it was all style and no substance, or if there really was a heart inside the beast. The shop owners opened the box for me to inspect, attached the screen protector, strap and lens cap string, and I took it for a spin before I even left the shop.

Before I say anything more, I'd better let you know my digital camera background. I've been using them ever since they first came out about 10 years ago. Sony DSC-30, Kyocera SL300 (world's first 3.3 fps limited only by size of memory card), Nikon S4, Canon 350D, Nikon s10, Nikon P90, Pentax k-x. In addition, I have always used mobile phones with cameras- xcute (world's first 3 mpxl mobile phone camera), SE k810, k850, Motorola ZN5, Samsung Innov8, SE Satio. So i've used a wide range of digital cameras.

Initial feeling:

1. Camera felt lighter than I expected, even with the 4 AA batteries in place.

2. Solid plastic, yet at the same time a little hollow.

3. Great grip- right side hand grip is deep and rubberised for gripping.

4. Thankfully the lens cap has a string attaching it to the shoulder strap- no chance of losing it or wondering where to put the cap when you take it off.

5. Lots of buttons at the back. Going to have to refer to the manual quite a bit.

6. The "chrome" ring on the bottom right feels a bit cheap. Though I guess use of plastic helps reduce the weight.

7. It's amazing how friendly store people can be once you buy something from them. I was dripping sweat- hot day, so they gave me a cup of water :)

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95 Comments 271 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Well...I did it! I made up my mind and purchased the Fujifilm Finepix HS10. After months of reviews, trials and testing, mainly between the HS10 the Sony HX1 and the Canon SX20 I spent the $500.00. First let me say the HX1 and the SX20 are great cameras and both offer things that should be incorporated into the HS10 and then again the HS10 has items that those cameras could use as well.

I am a professional photographer and have been for over 30 years, I have owned everything from a Yashica TL-Electro to a Fujifilm AX-3 to a Nikon F3...and those were my early years. Since then I have had Fuji's lone of S Pro cameras as well as Nikon's and Canon's pro equipment so I know a few things about cameras and their capabilities. Ok, for my HS10 review.

First let me say I was not sure about the manual zoom lens on a digital camera but then again I was used to them since I have plenty of SLR's. However, I must say I really like the manual zoom for still photographs but when it comes to the videos I really do not care for it. In the video mode it is just too jumpy for my taste and does not make for a smooth video. Also, believe it or not you can hear the manual zoom sounds on the video sound track but I have heard of other cameras, including the HX1, that has the same issues with their auto zoom so this is something the camera manufactures need to work on.

The next issue I have is that the camera does have problems focusing when the lens is zoomed out all the way. If you back off the lens just a little bit it seems to focus fine just not at the full zoom. Other then that I have no other complaints about the camera...yet!

The camera takes great photos, even low light without a flash or tripod and even fully zoomed.
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3 Comments 94 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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. .I had preordered the HS10 and was really anxious to try it out when I received it. I wasn't too anxious to use the video part of the camera as I intend mainly to use still shots. So I spent much of the weekend trying out various function of the camera. I set up a series of shots where I varied the ISO from 100 to 3600 and evaluated the results. As expected, the lower ISO settings produced little noise. In fact, noise levels were quite low even at ISO 800. I think one could be comfortable with all results at ISO 400 or less but still be reasonably satisfied with ISO 800. As expected, the higher the ISO, the more the noise but even ISO 6400 produced usable results. For most situations, this camera should produce very low noise shots.
. .Unlike some of the reviewers, I like the modest weight of this camera. It helps me minimize shaking when I take pictures. I also like the tightness of the zoom. I had an expensive Nikon lens which was loose but moved in or out if the camera was held facing up or down (called lens creep). I have been using a Nikon D80 with a long zoom lens and this is a much heavier camera. This HS10 was to be used to compliment the D80 and be used in places where I did not want to take the D80. I picked the Fuji since I expected the lens system to be nearly as good as that of some DSLRs.
. .I was right in that the quality of the lens is great and the stabilization is outstanding. I was able to get sharp images of printed material on license plates on cars about 400 feet away using full zoom and hand held. This really impressed me. On top of this, I found little distortion at full zoom with little to no purple fringing. This is better than the expensive Nikon lens I had been using. Again, impressive. I am not sure this will hold under all circumstances.
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