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  • Fujifilm FinePix SL300 14 MP Digital Camera with 30x Optical Zoom (Black)
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Fujifilm FinePix SL300 14 MP Digital Camera with 30x Optical Zoom (Black)

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Available from these sellers.
  • 14MP CCD
  • High Quality Fujinon 30x Optical Zoom Lens
  • 3.0" LCD
  • TTL Hot Shoe
  • 720p HD Movies
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Color: Black
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Technical Details

Color: Black
  • Brand Name: Fujifilm
  • Model: SL300
  • Optical Sensor Resolution: 14 MP
  • Optical Sensor Technology: CCD
  • Optical zoom: 30 x
  See more technical details

Read about our customers' top-rated cameras on our review page: Point-and-Shoot Cameras

Product Details

Color: Black
  • Product Dimensions: 4.8 x 6.9 x 6.2 inches ; 1.1 pounds
  • Shipping Weight: 2.2 pounds
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B006TR0FCQ
  • Item model number: SL300
  • Batteries 1 Nonstandard Battery batteries required. (included)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (197 customer reviews)
  • Amazon Best Sellers Rank: #5,518 in Camera & Photo (See Top 100 in Camera & Photo)
  • Date first available at April 21, 2012

Product Description

Color: Black

From the Manufacturer

SL300 Fujinon 30x Optical Zoom & Wide 24mm Zoom Lens

Highly Regarded by Professionals World-wide

The widely renown Fujinon Lenses are used popularly in numerous situations including satellites in outer space, TV/film, surveillance, and compact cameras. With the highly adept manufacture of Fujifilm, high precision optic and technology are provided for the best 24mm wide angle and 30x optical zoom.

  • Wide Angle (24mm)
  • 15x Optical Zoom (360mm*)
  • 30x Optical Zoom (720mm*)

Super EBC - Aiming for High Quality Images -

The lens elements used in the FinePix SL300 have been treated with multilayer Super EBC (Electron Beam Coating), the same process used for Fujinon broadcasting video lenses and large-format camera lenses acclaimed by professionals. Reducing ghosting and lens flare, the treatment promises clear image quality.

45-step Electronic Powered Zoom

The powered 30x zoom features smooth 45-step zoom control, giving you the ability to frame every shot with precision accuracy.

2cm Super Macro

At a distance of just 2cm, macro photography using the FinePix SL300 allows you to capture all the exquisite detail of your subject from really close up.


TTL Hot - Shoe

 A hot-shoe accommodates an auxiliary TTL flash, for shooting scenes beyond the capability of the built-in flash. A selection of versatile compatible flash units is available from your FinePix dealer.

SR AUTO & Detection Functions

Equipped with SR AUTO, an auto 6 scene-recognition function with fully loaded detection functions that detect faces, blinks and smiles for clear optimized people photos. 6 Scene SR AUTO (Scene Recognition Auto)

Framed scenes are automatically detected and selected into appropriate camera settings: Portrait, Landscape, Night, Macro, Night Portrait, and Backlit Portrait.

The FinePix SL300 not only detects faces in a frame but it can also recognize who is who! You can register up to 8 people in your camera and next time you take a photo of them it will bring up their name and optimize settings in favor of your registered faces. In playback, you can search for all photos containing registered faces to quickly find photos of your favorites.


* Depending on the scene conditions, Face Detection performance may vary.
* Sample photos are simulated images.

High Performance Shooting Functions

Introducing high-performance shooting functions of Motion Panorama, Super Macro Shooting, Tracking Auto Focus, Instant Zoom and Zoom Bracketing Mode:

Motion Panorama

Lets you take panorama photos as simply as 1, 2, 3! The camera automatically stitches together three consecutive shots, with simple in-frame guidance to ensure the images are aligned. The resulting image is saved to the memory card as an impressive panorama.

Natural Light and with Flash

Can't decide whether it's best to use flash? Choose this mode, press the shutter and automatically capture the same scene twice: once with high sensitivity and natural light, and the second time with Intelligent Flash. Later choose one or keep both!

Tracking Auto Focus

Keeps fast moving subjects in the frame and in focus, even when the zoom is fully extended. Great for capturing dynamic close-ups.

Instant Zoom

A function to follow moving subjects in standard wide view for easy framing at high zoom settings. With a single press of a button, the subject tracked within the selected frame on the LCD, will be captured and saved at a high zoom ratio (1.4x or 2.0x digital zoom).

Zoom Bracketing Mode

Enables three shots to be taken at the single press of the button, at varying degrees of magnification (original, 1.4x and 2.0x). This enables instant editing on the camera to choose the ideal shot, rather than having to go back to a PC to facilitate a digital crop.

Share your images with built in social networking

Don't wait until you get home to start choosing which pictures to upload to FACEBOOK. Start the process in camera by tagging the pictures you want to share. The next time you connect to your home computer your images will upload automatically. The same goes for movie clips too, which can also be uploaded to YouTube™.

Easy Web Uploading to YouTube™ and FACEBOOK via MyFinePix Studio

It's as easy as one, two, three. Shoot pictures and tag them for upload to your FACEBOOK profile page or YouTube™ account.

What is in the Box:

  • Li-ion battery NP-85
  • Battery charger BC-85
  • Plug adapter
  • Shoulder strap
  • USB-A/V cable
  • Lens cap and Lens cap cord
  • CD-ROM
  • Owner's manual – A printer basic manual available in English, Spanish and French. The full manual is available in many languages in the CD – ROM

Product Description

Fujifilm FinePix SL300

Customer Questions & Answers

Customer Reviews

Read alot of mixed reviews but i decided to give a try..couldnt be any worst then our…I didnt what to expect but the picture quality is amazing and its worth the buy. I… Read more ›
I purchased this camera for my mother for Christmas and have been helping her with all of the features etc...The picture quality is flawless, it really is amazing! She is… Read more ›
Received this camera for Christmas and have been playing around with it ever…It is a step up from the little HP I've been using, and so far, the pictures have been great. Read more ›
i really like it, it's a little bigger than i tought and sometimes i get confused using…photos quality is great and the scenarios allos you to take really nice pictures Read more ›
Thank you for this wonderful camera and this great price! The photos are clear and quick and the videos are great! Read more ›
this camera is really simple to use and the quility on picture are great, i recoment to buy for a gift or own use!!! Read more ›
Offers aspect ratio we need. Zoom is great. On/Off button can stick a bit, but nothing a drop of WD-40 lubricant can't fix. Read more ›
We have had it since March and it is still taking beautiful pictures. The zoom is amazing, even if you take a far off picture and zoom in, it captures the details perfectly. I… Read more ›
She was blown away at everything the camera offered especially the "smile detection" sensor...kinda weird but really cool! we both love it..and zoom is amazing! the… Read more ›
my husband loves taking pics of our cats and birds indoors and also loves taking outdoor pics... this camera with the 30x zoom is perfect Read more ›
Great camera, I had read the reviews before I bought it and was a little worried about previous reviews. But we have really took some great photos and the zoom is good also. V… Read more ›
It works very well. The zoom is very good and also has great quality in the pictures. I would recommend this camera. Read more ›
this camera is very good to start in photography, easy to use and takes excellent photos and the zoom up function, it has power, but is a bit slow processor, looks great Read more ›
I like the zoom capability, but I should have probably asked a few more questions before buying - because I find it exceptionally difficult to use the great zoom it has… Read more ›
Other than that, I like it very much. It is quite easy to use and the picture quality is very good. If I ever figure out how to really operate it I am sure I will love it. Read more ›
Beautiful little red camera. Easy to use. Love the ZOOM Read more ›
It is light weight but not insubstantial, is easy to operate with many choices for bracketing and focusing while still delivering a great photo in automatic mode. Also,… Read more ›
I would recommend highly,,price great,,easy to use,,received camera right on schedule,,easy to use instuction book,,and camera was easy to use Read more ›
Has many different settings, that allow you to adjust for different settings like sunset, fireworks, flowers, etc. These settings work well and the pics come out very nice. L… Read more ›
And is a bit bulky. Nevertheless I recommend it, it allows for great flexibility and the panorama mode is very good, and it works great w/o flash on semi-dark environments. Read more ›
The optical zoom stays clear and…The controls are easy to use, basically consistent with both of my previous digital cameras, so the learning curve is not too steep. Th… Read more ›
The LCD screen on the back is very big and clear. The controls are well-placed and easy to use. I found it very intuitive to use the controls to navigate between the… Read more ›
I just bought this camera couple months ago and I was surprised to it that the features is awesome. It is easy to use and users friendly. Read more ›
Well, I bought it to take closeups so that was very irritating. What good are macro settings if they produce blurry images??? The only way I have been able to get fairly… Read more ›
The price is great, I bought it new (open box) so there are no defects that I'm aware of. The picture quality is above average when you're shooting a picture under the… Read more ›
I love this camera! The price is excellent! Takes wonderful pictures and has an excellent zoom. Read more ›
I wish that on the rare day I have the time to customize the settings that I would have more options. But for the price, it is a wonderful camera. Read more ›
this is a great product!! i loge it and fr the price it is an amazing camera. i used it for a class trip and the battery held up all day! Read more ›
This camera is a great value for the money. It had tons of features and takes pretty nice pictures. Read more ›
The price of replacement…It's just like printers that you can get for good price, but when you find out how much the replacement ink is you realize you made a bad decision. Read more ›
The camera is typical of digital cameras with long zoom capability. It's lens is sharp, controls straightforward. It is lightweight, and fits the hand easily. Read more ›
cover / filter to protect lens. The lens cap is very good, but all my other cameras have a clear filter to protect it from inevitable finger prints / dust / bubble gum. Read more ›
It's so easy to damage the lens if you are not careful. The provided accessories like neck-sling and lens cap are good enough so you dont have to go look for another one. Read more ›
It's all that I personally need in a camera, though I could understand…This thing is basically a point and shoot with a very nice lens and serious telephoto zoom attached. Read more ›
I have have been using two great Nikon cameras, a D70 and a D2X, for several years and wanted a more powerful lens but now that I'm retired I really can't afford another… Read more ›
I added a 32GB flash card (be sure it is class 10) and bought two more batteries on Amazon. The camera includes a nice neck strap as well as a lens cover. The camera… Read more ›
I only need to take some clear pictures…I will be very satisfied if the quality of photos and video is bright & clear." Overall, I'd recommend this camera to others. Read more ›
Its…I love the sound and feel of the turn knob on top as you know you are in the next setting, Video is sweet, Camera sounds it clear,color-red is an attention getter.. Read more ›
The video recorder is awesome. I was impressed, that I was able to video tape my new grandson (I was next to him) in a resturant and it picked up his ahs and coos. Read more ›
Very nice camera. Takes beautiful pictures and videos. Camera has so many nice and useful features. Read more ›
even i can take nice pics. ..... leave it on auto..does great every time ......great hd videos too...nice to have a shot and click camera that will take super fast pics Read more ›
It takes great pictures and video - even from a distance using the zoom lens. The only drawback is the camera body is big so you have to use a strap to hang around you neck… Read more ›
There are many manual settings and the 30 optical zoom is good. Battery life has been pretty good as well. I would still suggest picking up a spare battery so you can keep… Read more ›
The pictures I took were excellent and I have never used an SLR before. The battery life is amazing and I really appreciate the fact that the battery charger was included. F… Read more ›
The one big downside of this camera is that it does not have an onscreen battery indicator and sometimes the camera just died on me when I thought the battery was fully… Read more ›
But even those photos will look just fine printed on 8x10 paper. The lithium ion battery works well and really lasts a pretty long time. It would be nice if I could put on… Read more ›
This camera is amazing, the zoom is AWESOME, and the quality of the pictures is really great, the battery life is really long Read more ›
I do recommend buying…I'm just starting to use my camera, trying it out, familiarizing myself with the features....and the fully charged battery was used up quite quickly. Read more ›
VERY HAPPY with this purchase at a great price and fast shipping. The LCD 3" screen is nice, too. Also like the ability to use LCD OR the Viewfinder to frame shots. Read more ›
The dipter adjustment is limited and very…The 3" LCD is bright and pretty clear, but strikes me as having less visible area than other cameras with the same screen size. Read more ›
The viewfinder uses less power, and honestly, has a cheesy look. The screen is much clearer and easier to use. The viewfinder is nice in bright light. Read more ›
The price-point, ease of use, accessibility of function buttons and LCD screen as well as viewfinder were what sold me on Fujifilm compared to other cameras (I am a Nikon… Read more ›
It takes great indoor pictures and with the wide range of the lens, you can frame the picture as you want. The display is very good on the LCD and the viewfinder. The deer… Read more ›
This camera is truly the best. Great megapix display and incredible zoom capability. Is flexible in how you can view what you are sizing up to capture. Read more ›
it easy to use and really good pictures and very clear and colors are great easy to carry with the strip Read more ›
I got the new Fuji in and I must say for everyday fun pics I LOVE this camera. The pics that I have taken have been very clear and the colors are great!!! I would recommend… Read more ›
The picture quality is really good on the camera. You get real nice colors and sharp photos too. The video function is a plus as my wife's point-and-shoot cameras video… Read more ›
+ Automatic facial recognition of up to 8 people in the pictures is ultra cool! + Menu and buttons are easy to use for novice through advanced users. + Deleting pictures or… Read more ›
The price-point, ease of use, accessibility of function buttons and LCD screen as well as viewfinder were what sold me on Fujifilm compared to other cameras (I am a Nikon… Read more ›
This is not a high end camera but for amateurs like us it has much…It is easy to use with the automatic features working well and the buttons well positioned for the user. Read more ›
The screen is much clearer and easier to use. The viewfinder is nice in bright light. Read more ›
The price-point, ease of use, accessibility of function buttons and LCD screen as well as viewfinder were what sold me on Fujifilm compared to other cameras (I am a Nikon… Read more ›
I like the viewfinder and the option to NOT be forced to looking at the LCD screen for aiming at photo subjects. Read more ›

Most Helpful Customer Reviews

183 of 190 people found the following review helpful By Richard C. Drew TOP 500 REVIEWERVINE VOICE on August 21, 2012
Color Name: Black Vine Customer Review of Free Product ( What's this? )
First impression - this camera seems light and flimsy. It's entirely made of plastic (except the lens), and I'm sure a drop from a few feet would wreck it. But that's true of most cameras in this price range. It also seems too large when compared to other point and shoots. But after looking at the features, it becomes obvious why it's so large - there's a pop-up flash and a hot-shoe for an external flash. The lens is also quite a bit larger than your run of the mill point and shoot - both in volume of glass and length.

The 3" screen is large - the same size as many DSLR's. You can switch between the screen and viewfinder by pressing a button. The viewfinder uses less power, and honestly, has a cheesy look. The screen is much clearer and easier to use. The viewfinder is nice in bright light.

The lens can be zoomed from two places - a control on the left side of the lens, and the control the shutter release sits in. That's handy. My main complaint with the zoom is using it with video - the zoom is not smooth, and stutters. It also stops at around 3x - not the full 30x. Why?

Speaking of video, it's decent quality and saves in AVI format.

Other features include an advanced panoramic mode - shoot one image, and move left to right - when a visual guide lines up (X over X) the next photo automatically shoots. Nice. But the saved image is no larger than a single image! It can stitch three full size images - the result should be at least 2x the normal image size. But the pano quality is much better than most other pocket camera panoramic modes - although it is limited to horizontal panoramics.

When zooming into the image 100%, the pixels are decently clean. Not DSLR quality, but above average.
Read more ›
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107 of 115 people found the following review helpful By Bruce on July 9, 2012
Color Name: Black Verified Purchase
First of all, I am not a professional photographer, nor do I expect professional photos from this camera. I am an artist however. One reason in which I needed a camera is for occasional reference photos in which I will make paintings from. As I do not do photo-realism, great photos with perfect detail retention are not necessary for this purpose. The 24 mm wide angle of the lens is nice when I need a photo of the bigger picture. And the panorama feature provides an even wider an extremely easy to use method. It practically does it for you if you keep it set on auto panorama. And the 30x zoom is wonderful to bring distant objects closer. Like I said, they only are required to be used as a reference, so the quality doesn't need to be great. The "dual image stabilization" feature is a bit of a farce. "Dual" means sensor shift, coupled with high ISO, so that the shutter speed can be faster, thus less blur. So with the high ISO, it produces quite grainy pictures. It would be nicer if the camera had the option to separate the "dual" into "just sensor shift," "just high ISO," or "both," so that you wouldn't be forced to get a grainy picture. But that is not an option, so I question its effectiveness.

The other reason why I needed a camera was to take photos of my artwork. For this purpose, I set the camera to P "Programmed Auto" so I can chose the ISO, and set it to 64 or 100 ISO. I set the painting in an outdoor courtyard on a bright sunny the shade. I use a tripod (this camera has a tripod mount) to get it framed just so, and use the 10 second delay to avoid shake when pushing the shutter button. One problem I had was there was sometimes a bit of pincushion distortion on a few shots. But at other times it was perfectly square with no such distortion.
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Color Name: Black Vine Customer Review of Free Product ( What's this? )
I received this camera as part of the Amazon Vine reviewer program.

I have been using a similar camera: Olympus SP-800UZ 14MP Digital Camera with 30x Wide Angle Dual Image Stabilized Zoom and 3.0 inch LCD for over a year now. After being disappointed in the Olympus' fuzzy pictures, slow focus, and poor shot quality in low light conditions, the FinePix restored my faith in sub-$300 DSLR-like cameras with its responsiveness, clear shots, and multiple mode options. Both have video taking capabilities and work 'OK' in my opinion. (Get a SDHC Class '10' card or better to get the most from video with either camera.)

What I like about the Fujifilm FinePix SL300...
+ For its size; which is not 'compact', it's very lightweight.
+ Shooting, playback and setup options are clearly explained in back of Basic Manual.
+ The rubberized texture on much of the camera helps a lot!
+ Lithium battery charges quickly; about 1-1.5 hours from dead to full charge.
+ Wonderful 'macro'; down to 2cm!
+ Panoramic function; putting together 3 shots, works well and produces beautiful results.
+ Blink detection works well.
+ Colors produced are true.
+ Zoom toggle is both on the right top and on the left side of the barrel.
+ You have the option to shut off the LCD and use the viewfinder. (Most of the lower end cameras are going to just the LCD.)
+ SRAuto mode works well, automatically detecting scenes and adjusting for it. Modes include: Portrait, Landscape, Night, Macro, Night Portrait, Backlit Portrait and 'Auto' if none of the others are detected.
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