Fujifilm FinePix XP10 12 MP Waterproof Digital Camera with 5x Optical Zoom and 2.7-Inch LCD (Black)

by Fujifilm

• 12-megapixel resolution for large, photo-quality prints
• Four-Way protection: waterproof, freezeproof, shockproof and dustproof
• Fujinon 5x periscopic optical zoom lens with reinforced protective lens barrier
• Capture movies in 720p with sound
• Movie Editing Mode and Blog mode; Facebook/YouTube Automatic Web Upload function for photos
• Four-Way protection includes waterproof, freezeproof, shockproof and dustproof.

Product Details

• Product Dimensions: 6.7 x 5.5 x 2.8 inches ; 1 pounds
• Shipping Weight: 7 pounds (View shipping rates and policies)
• Shipping: This item is also available for shipping to select countries outside the U.S.
• ASIN: B0035WTVXC
• Item model number: B0035WTVXC
• Batteries 1 Lithium ion batteries required.
• Average Customer Review: 3.0 out of 5 stars  See all reviews (383 customer reviews)
• Amazon Best Sellers Rank: #6,023 in Camera & Photo (See Top 100 in Camera & Photo)
• Date first available at Amazon.com: September 14, 2004

Product Description

Color: Black

From the Manufacturer

The FinePix XP10 is the first in a new category of super-tough, 'Four-Proof' digital cameras - waterproof, freezeproof, shockproof and dustproof. Resulting from a redesign of Fujifilm's best-selling FinePix Z33WP, the FinePix XP10 is an ergonomically "life proof" camera housed in a metal uni-body chassis with a tactile grip finish.


The FinePix XP10 sports a 12-megapixel CCD sensor, a 2.7-inch, high-contrast LCD for better viewing in bright sunlight and a high-precision, Fujinon 5x periscopic optical zoom lens with a reinforced protective lens barrier. The FinePix XP10 is only 21.7mm thin, and retains the chiselled design of a conventional compact camera.

FinePix XP10 Highlights

The XP10 is waterproof, drop-proof, freezeproof, and dustproof.

Four-Way Protection
The FinePix XP10 is the ultimate lifestyle camera. You can drop it, soak it, freeze it, and even cover it in dirt, and this camera will come out unscathed. Not only is the FinePix XP10 waterproof up to 10 feet, but it is also shockproof up to 3 feet, freezeproof up to 14°F and dustproof, giving you total confidence that they can take it with them wherever they go, whatever they are doing, regardless of the conditions.

Easy Web Upload
Now a key consideration for the younger web-savvy generations, the FinePix XP10 features a new Facebook/YouTube Automatic Web Upload function that makes it much faster to post photos on social networking sites. While in playback mode, this feature allows users to 'mark' a picture for Facebook or You Tube upload. Then, once the FinePix XP10 is connected to a computer with Fujifilm's MyFinePix Studio software (included), users upload their images and videos and the marked pictures and videos will automatically transfer to the selected site.

HD Capability
The FinePix XP10 also offers stunning movies in 720p with sound and high quality stills with one touch ease. Many consumers are happy to enjoy HD movies on their PC, but with the new HD Player (optional extra), which comes equipped with a remote control, families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Target Focus
Created specifically to capture an action shot, the Target Focus function tracks fast moving subjects so they don't escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed; when users fully press the shutter button your subject will be in the centre of the photo in perfect focus.

Edit movie clips in-camera.

Additional Features

• Movie Editing Mode and Blog mode: Get creative and add finishing touches to videos and images, among others, you can choose from B&W, Sepia, or you can even add a dynamic lighting effect, all this in-camera.
• Scene Recognition Auto (SR AUTO): This mode intelligently identifies the scene type and necessary shooting conditions to optimize picture perfect potential.
• Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix XP10 is fitted with Fujifilm's latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
• Digital Image Stabilization: Reduces image blur and offers creative adaptability and excellent picture quality.
• Li-ion rechargeable battery: The long-life rechargeable Li-ion battery (up to 200 shots) allows for extended use without worrying if the camera is going to last for the duration of the trip.

Digital image Stabilization in action.

Product Description

Fujifilm FinePix XP10- 12MP, Fujinon 5x Periscopic Optical Zoom, 2.7" LCD, New uni-body chassis with a tactile grip finish, 4-Way Protection: Waterproof - 10ft (3M), Shockproof - 3ft (1M) and Freezeproof 14F (-10C). Other features include: Face Detection w/ Red Eye Removal, Digital Image Stabilization, High Sensitivity 1600 ISO, 6 Scene - SR Auto Automatic Scene Recognition, One-Touch HD Movie 720p w/ Sound, Thin Metal Body 21.7mm, Li-Ion Rechargeable Battery.

Most Helpful Customer Reviews

227 of 235 people found the following review helpful

5.0 out of 5 stars Stylish little digicam that screams "take me outdoors!" June 1, 2010

By Gadgester HALL OF FAME

Color Name:Green

Length: 0:33 Mins

The Fujifilm Finepix XP10, newly available in April 2010, is a stylish little ultra-compact camera that invites you to have fun outdoors while taking pictures. It:

- is waterproof to 10 ft. under water, perfect for swimming pools, beach, snorkeling (note: do not use in hot water!)
- is shockproof up to 3 ft., great for jogging, cycling, or even letting your baby learn to take pictures
- is freezeproof down to 14 degrees Fahrenheit (-10 Celsius)
- is dustproof
- has 12.2 effective megapixels
- has 5x optical zoom and features a Fujinon lens for great clarity; lens focal length is 36-180mm in 35mm film camera terms
- takes 720p widescreen, VGA or QVGA video
- can zoom optically in video mode (but see note on audio recording below)
- is really small and weighs just a little over 5 oz. with battery and SDHC card
- uses SDHC memory card, no more xD that was championed by Fuji and Olympus

I bought a green XP10 because I love spending time in the water. I find that, outdoors during the day, the XP10 takes pictures with excellent clarity and excellent color saturation and contrast. Using fill-in flash in daylight truly enhances the picture. Indoors, because the XP10 lacks Fuji's legendary SuperCCD technology, picture quality is average for a compact or super-compact camera. It does have two natural-scene modes where it boosts the ISO (light sensitivity of the image sensor) at the expense of increased noise. I bought my XP10 to be used outdoors, in the pool and at the beach, so I haven't taken many indoor pics.

Video shooting at 720p yields smooth, clear HD video clips. BTW, video size is limited only by the 2GB FAT32 file size limit -- this means even if you pop in a 16GB SDHC card, the longest video clip can only go up to 2GB in file size, due to the limit imposed by the FAT32 file system. Video is recorded as motion JPEG in an AVI container, so it can be played on many, many devices, at the expense of slightly larger file sizes than a more compact format like MPEG-2 or MPEG-4.

While you can zoom optically -- a feature that every digital camera should have -- audio recording's volume level is lowered during zooming. Instead, the camera picks up some noise from the lens mechanism and that noise overwhelms the ambient sounds you want to record, which can be annoying when played back on a large TV. My advise is to use zooming sparingly during video mode. If you want great video recording on a compact digital camera, you should get a Sony or Canon or Panasonic camera (be prepared to pay a lot more for the waterproof feature, though).

Anyway, my sample video clip shows how the camera works under water. The video resolution was set to QVGA (320x240) for easy upload to Amazon, but you should be able to see the amazing clarity both in and out of water.

In summary, the XP10 is a great waterproof, shockproof camera that every water enthusiast should bring along to record fun memories.

155 of 161 people found the following review helpful

1.0 out of 5 stars Touted As Waterproof; Warranty Says Otherwise.... September 11, 2010

By Joy

Color Name:Green|Amazon Verified Purchase

Took the Fuji XP10 out twice; once camping at Lake Tahoe and again at Kern River. The Fuji functioned well on the first outting, but started developing problems on the latter camping trip: moisture started developing in the lens area, causing photos to appear foggy. The display became disrupted, as the moisture that permeated the camera began to make it's way through the housing.

I sent the Fuji XP10 back to Fuji in hopes of getting it replaced, but received an invoice stating, "Water damage in camera not covered under warranty."

Um, no kidding.

The invoice also requested a payment of approximately $118 for an exchange of the same camera, with $100 of the cost going towards "labor"... Labor for what?!?! That's like buying a new XP10 with a little over a $20 discount over what I paid originally!

What's the point of marketing a "waterproof" camera, when it's not really waterproof and Fuji won't even honor the warranty to make things right? It would serve Fuji well to learn from other companies that unconditionally back the products that they sell, like Pelican Products and Strider Knives. Don't claim your product is waterproof, freezeproof, dustproof, and shockproof, unless you can back your product under warranty. I'm going to pass on Fuji's offer to exchange my camera for the $118 fee, which I can use towards an Olympus Tough camera! ;-)

As clean and compact as the Fuji XP10 appears, I will suggest to potential buyers of this camera to spend the extra money for the Olympus Tough series, which I am now considering. The Olympus Tough series may not be aesthetically pleasing as the Fuji XP10, but, like the AK-47 and Glock, the Olympus will probably work.

Buy the Fuji XP10 at your own risk.

120 of 126 people found the following review helpful

3.0 out of 5 stars Waterproof:Yes;Good Pics: NO June 23, 2010

By Ed from Las Cruces

Color Name:Green

Just took the new camera on a white water rafting trip down the Grand Canyon. Clearly the camera met the specs for water tightness and shock ability as this type of trip had both. Pictures were of low quality, with little ability to handle a mix of shadows and light. Shutter is slow and unresponsive to the moment. In bright sunshine, or very low evening light, the lack of a view finder rendered most pictures a pure guess. Controls at the top of the camera for on/off and snapping the picture were too low a profile to allow for handling in tough situations. Worst of all was dismal battery life--only able to get about 100-125 pictures, while carefully turning the camera off in between, before battery was exhausted. Overall--very disappointing.