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  • Fujifilm FinePix XP10 12 MP Waterproof Digital Camera with 5x Optical Zoom and 2.7-Inch LCD (Green)
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Fujifilm FinePix XP10 12 MP Waterproof Digital Camera with 5x Optical Zoom and 2.7-Inch LCD (Green)

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  • 12-megapixel resolution for large, photo-quality prints
  • Four-Way protection: waterproof, freezeproof, shockproof and dustproof
  • Fujinon 5x periscopic optical zoom lens with reinforced protective lens barrier
  • Capture movies in 720p with sound
  • Movie Editing Mode and Blog mode; Facebook/YouTube Automatic Web Upload function for photos
  • Movie Editing Mode and Blog mode , Facebook/YouTube Automatic Web Upload function for photos
  • Four-Way protection includes waterproof, freezeproof, shockproof and dustproof.
2 used from $109.99


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Color: Green
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Technical Details

Color: Green
  • Brand Name: Fujifilm
  • Model: B0035WTVXW
  • Optical Sensor Resolution: 12 MP
  • Optical Sensor Technology: CCD
  • Optical zoom: 5 x
  See more technical details

Read about our customers' top-rated cameras on our review page: Point-and-Shoot Cameras

Product Details

Color: Green
  • Product Dimensions: 6.7 x 5.5 x 2.8 inches
  • Shipping Weight: 7 pounds
  • Shipping: Currently, item can be shipped only within the U.S.
  • ASIN: B0035WTVXW
  • Item model number: B0035WTVXW
  • Batteries 1 Lithium ion batteries required. (included)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (413 customer reviews)
  • Amazon Best Sellers Rank: #6,010 in Camera & Photo (See Top 100 in Camera & Photo)
  • Date first available at Amazon.com: October 2, 2001

Product Description

Color: Green

From the Manufacturer

The FinePix XP10 is the first in a new category of super-tough, 'Four-Proof' digital cameras - waterproof, freezeproof, shockproof and dustproof. Resulting from a redesign of Fujifilm's best-selling FinePix Z33WP, the FinePix XP10 is an ergonomically "life proof" camera housed in a metal uni-body chassis with a tactile grip finish.

Fuji FinePix digital camera highlights

The FinePix XP10 sports a 12-megapixel CCD sensor, a 2.7-inch, high-contrast LCD for better viewing in bright sunlight and a high-precision, Fujinon 5x periscopic optical zoom lens with a reinforced protective lens barrier. The FinePix XP10 is only 21.7mm thin, and retains the chiselled design of a conventional compact camera.

FinePix XP10 Highlights

Fuji FinePix digital camera highlights
The XP10 is waterproof, drop-proof, freezeproof, and dustproof.
Four-Way Protection
The FinePix XP10 is the ultimate lifestyle camera. You can drop it, soak it, freeze it, and even cover it in dirt, and this camera will come out unscathed. Not only is the FinePix XP10 waterproof up to 10 feet, but it is also shockproof up to 3 feet, freezeproof up to 14°F and dustproof, giving you total confidence that they can take it with them wherever they go, whatever they are doing, regardless of the conditions.

Fuji FinePix digital camera highlights
Easy Web Upload
Now a key consideration for the younger web-savvy generations, the FinePix XP10 features a new Facebook/YouTube Automatic Web Upload function that makes it much faster to post photos on social networking sites. While in playback mode, this feature allows users to 'mark' a picture for Facebook or You Tube upload. Then, once the FinePix XP10 is connected to a computer with Fujifilm's MyFinePix Studio software (included), users upload their images and videos and the marked pictures and videos will automatically transfer to the selected site.

HD Capability
The FinePix XP10 also offers stunning movies in 720p with sound and high quality stills with one touch ease. Many consumers are happy to enjoy HD movies on their PC, but with the new HD Player (optional extra), which comes equipped with a remote control, families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Target Focus
Created specifically to capture an action shot, the Target Focus function tracks fast moving subjects so they don't escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed; when users fully press the shutter button your subject will be in the centre of the photo in perfect focus.

Fuji FinePix digital camera highlights
Edit movie clips in-camera.
Additional Features
  • Movie Editing Mode and Blog mode: Get creative and add finishing touches to videos and images, among others, you can choose from B&W, Sepia, or you can even add a dynamic lighting effect, all this in-camera.
  • Scene Recognition Auto (SR AUTO): This mode intelligently identifies the scene type and necessary shooting conditions to optimize picture perfect potential.
  • Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix XP10 is fitted with Fujifilm's latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
  • Digital Image Stabilization: Reduces image blur and offers creative adaptability and excellent picture quality.
  • Li-ion rechargeable battery: The long-life rechargeable Li-ion battery (up to 200 shots) allows for extended use without worrying if the camera is going to last for the duration of the trip.
Fuji FinePix digital camera highlights
Digital image Stabilization in action.

Product Description

Fujifilm FinePix XP10- 12MP, Fujinon 5x Periscopic Optical Zoom, 2.7" LCD, New uni-body chassis with a tactile grip finish, 4-Way Protection: Waterproof - 10ft (3M), Shockproof - 3ft (1M) and Freezeproof 14F (-10C). Other features include Face Detection w/ Red Eye Removal, Digital Image Stabilization, High Sensitivity 1600 ISO, 6 Scene - SR Auto Automatic Scene Recognition, One-Touch HD Movie 720p w/ Sound, Thin Metal Body 21.7mm, Li-Ion Rechargeable Battery.

Customer Questions & Answers

Customer Reviews

The only problem we have come…If we wipe the lens (on a towel or swimsuit) before shots, the photo quality is pretty good for a point and shoot camera, in or out of water. Read more ›
F…Then throw in the fact that you are using it in water, sand, cold, snow, wind and any other sort of environment that is usually hostile to camera, the pictures are decent. Read more ›
Underwater, in the water, in the sand...etc. Pictures were the best of any camera I've ever had. Took this camera last year on a 5000 mile motorcycle trip. Read more ›
I did great out the water and honestly I do not use my old camera at all. Pictures were clear and I love the no limits of where I can take pictures. Read more ›
The night shots on this are not bad. Day time pictures are great. I have taken this on a canoe trip and it endured swimming around taking pictures in the water and has had… Read more ›
I got the Fuji because I wanted a camera that would take photos of our boat and the grandkids from…I've only used it a couple of times, and the results have been excellent! Read more ›
2) The sound in video mode is not good. When recording a video, you can't hear the sounds of the subject you're trying to record. Read more ›
The video feature works about on par with other point and shoot cameras that I have used but the point and shoot video is not good (I would never compare it to a video… Read more ›
Not a great camera for taking inside pictures and really doesn't have a ton of…One thing she really likes is that switching from still pictures to video is very easy. O… Read more ›
- It's has a decent flash which I found quite handy for determining how much of the bow line I managed to get wrapped around the propeller…- The video feature works well. Read more ›
Bought it for a beach vacation. The first time I used snorkeling it the pictures were great, the video was great. The next day it wouldn't turn on and that was that. Read more ›
A total loss. Well, more specifically the video itself is decent enough, but the audio ruins the day. It's not just bad, it's unusable. Read more ›
I bought this camera about a year ago, and it still works great! It is really durable, completely waterproof, sufficient battery life, GREAT video quality, and fun to use. T… Read more ›
I hope they replace this, I bought it in aprill for my wife. other than that it semed great easy to use nice menue it got damage in about 3 feet of water Read more ›
It takes excellent pictures and video. Very easy to use. I'm glad I got it for the trip being that its water proof on a cruise it made life so much easier for taking photos… Read more ›
I really like this camera is, small, easy to use, takes good pictures. I bought a pentax before this one and ended giving it to my little sister because it would take blury… Read more ›
He called it the bomb. When I finally got it back the camera was so easy to use and all the pictures I've taken so far have been of the highest quality. I take it everywhere. Read more ›
This xp10 will take a pounding in grindy shore break and give you great quality surfer shots or surf videos. Very easy to use. You can shoot still shots and quickly switch… Read more ›
This is a great camera for an active person that wants to capture the daily…The price is good for the camera quality and has the plus of the durability and waterproofing. Read more ›
Outdoor movies, it doesn't balance the light very well. Overall it gets a B minus since the price is so reasonable and the fun factor right up there. Read more ›
This very small camera is extremely durable and indeed waterproof. The price is very reasonable as well. I am not a fan of the very small size because I find it hard to… Read more ›
Best water camera. Great pictures and great price. Read more ›
Having several young ones at home, I thought this was a good value camera that could withstand a beating. Sadly, this camera fails in so many ways. Read more ›
I bought a Fujifilm XP10 for use at the beach and around swimming pools,…I chose the XP10 because I got a good price on it at a well-known members-only discount warehouse. Read more ›
The features are great too. you can shoot in black and white, sepia and traditional. All look great, I have been taking a lot in black and white and they look fantastic. Read more ›
I would leave it on at times while I was snorkeling so that I would have it ready when I wanted to…The different modes were great and it ensured that I got good pictures. Read more ›
Like the styling of this P&S camera but the reflective nature of the screen makes shooting in sunlight…High speed sport setting and the night settings were exceptional. A… Read more ›
You typically want a point-and-shoot camera that can automatically adjust to situations…The underwater feature and the variety of modes were very useful and interesting. Read more ›
Hitting the right…The menus are clearly laid out and would be easy to use if I didn't keep having to press the Back button after accidentally hitting the wrong button. A… Read more ›
Worst camera I have ever owned! The size, shape and waterproof features are great, but the picture quality is HORRIBLE! 90% of all pictures are blurry, low light quality… Read more ›
I have had this camera for awhile now and still am very happy with it. Battery time is good and it is an easy camera to operate. Read more ›
It had been sitting in a drawer for a few weeks, so at first I thought that maybe it was the…But it simply would not turn on, even after the battery was fully charged. I… Read more ›
I recommend shooting at the highest quality and bringing more than 1 memory disk or a computer to upload and save. The battery life is good--lasted most of the afternoon. It… Read more ›
The rechargeable battery is a nice feature, however, if you are travelling overseas in a country with 220 voltage, then you will have to bring with you the charger plus a… Read more ›
The Battery: It can and will go in backwards (not upside down) and…The life of the battery is decent, but moderate use seems to require quite a bit of time on the charger. Read more ›
Check out the fireworks video posted here, recorded with the FUJI XP10. Battery life is good, I charged it every other day or so. Charges in about 45 minutes. Read more ›
She was BEYOND excited when I gave it to her. The size is perfect! The built is nice too. Read more ›
Let's go through the good, the bad, and the ugly. THE GOOD 1) Size and weight - it is easily portable. 2)It does have some nice menu features that allow you to adjust the… Read more ›
Also it is freezeproof, so if I have it in my…Also it is a great size, very small and light - slips easily into a pocket without requiring a case because of its durability! Read more ›
(I got green one from Target) It is not very big, in fact, it is perfect size for me. Any smaller it would be uncomfortable in my large hands. Read more ›
My old 3 megapixel camera takes better pictures than this! I like the size and ruggedness features but that's as far as it goes. Never used this underwater but it did fine… Read more ›
Great camera. I love the size of it. Its got a good weight to it, not too light, not too heavy. Read more ›
The camera is also easier to hold, for those with medium to large fingers, than some of the smaller models on the…The 2.7 Inch LCD screen is a nice size to view pictures. Read more ›
I purchased the black one…The camera itself is tiny but the LCD screen is a great size so you can clearly see your pictures and easily read the options and settings. Read more ›
Its screen is a little bigger than 2"x 1 1/2". That is a good sized screen and compares better than my Optio's. Read more ›
To make it worse, the LCD dims after just a few seconds, making it even harder to see in sunlight, to get full brightness on the LCD you have to remember to press the… Read more ›
Physical attributes - small/compact, lightweight, huge display screen. Battery/memory card door slot IS very hard to open, but once you figure it out it's not bad. Read more ›
As usual with consumer-grade point and shoots, dark shots can and are fairly grainy, but the resolution is so high that you really won't notice it that much, even for full… Read more ›
2) Zooming while taking a video is a joke. The zoom motor is clearly heard... I mean it drowns out almost any other sound. And, it looses focus completely. Read more ›
It is small and lightweight and takes good pictures. The zoom is good for this size of camera. We got to see a sea turtle nest hatching while on vacation but none of the… Read more ›
The zoom works quite well for a basic point and shoot camera but again, a cheat sheet would have made the functions easier to understand. I haven't used the software… Read more ›
My 2 y/o has dropped it several times and…The underwater video is good, but the zoom is so loud and can be heard on the video, but I just wish it would take longer video. Read more ›
It looks real nice (silver), fits in my pocket, is super tough (i've thrown it around), the waterproof is great, 5X opt zoom (great for video), HD video, and the pics look… Read more ›
I have another camera with advance technology like superior zoom capability and ability to capture action shots, and many more features. And while that is nice, I prefer… Read more ›
Well I have ordered the XP10 12 MP but this review is about the older version the XP10 10MP. That camera was amazing and the clarity of the picture were outstanding. I… Read more ›
- has 12.2 effective megapixels - has 5x optical zoom and features a Fujinon lens for great clarity; lens focal length is 36-180mm in 35mm film camera terms - takes 720p… Read more ›
I bought a green XP10 because I love…I find that, outdoors during the day, the XP10 takes pictures with excellent clarity and excellent color saturation and contrast. U… Read more ›
The video resolution was set to QVGA (320x240) for easy upload to Amazon, but you should be able to see the amazing clarity both in and out of water (allowing for artifacts… Read more ›
I bought a green XP10 because I love…I find that, outdoors during the day, the XP10 takes pictures with excellent clarity and excellent color saturation and contrast. U… Read more ›
Anyway, my sample…The video resolution was set to QVGA (320x240) for easy upload to Amazon, but you should be able to see the amazing clarity both in and out of water. Read more ›
I used this camera on a recent vacation to the western caribbean where I put it to use snorkeling in Playa…The compact size makes it easy to carry around in your pocket. Read more ›
It is not slr quality but excellent for it intentions. nice size to carry with you. pictures were great in and out if water. Read more ›
The camera is fairly thin on the top, bottom, and side…This makes the camera easy to carry and hold but forces you to put the camera down on either the lens or the screen. Read more ›
Sometimes it wouldn't even load pictures onto the computer. It's very pretty and compact, convenient to carry as well, but overall, not a good camera. Read more ›
Its also not the best camera for those self shots, we had to use a diffrent camera to get those. The float strap for the water made it very easy to carry around. Read more ›
The included USB cable is not…The separate battery recharging unit which plugs into the wall has folding prongs which make it somewhat easier to carry with you on trips. Read more ›
It has been in every weather condition imaginable, and is still in great condition. Lenses are clear and unscratched, still waterproof, etc. It takes beautiful indoor and… Read more ›
The lens does not "close", and there is no cover for the lens, which worried me at first, but after owning it for so long, and using it regularly in many different… Read more ›
The microphone works fine when emerging out of the water and clears up quickly. The lens works great, water drops roll off most of the time. Read more ›
Nope, not even close. The Panasonic with a superb Leica lens was much much much better. As a matter of fact the Fuji was barely better in the amount of detail and PQ… Read more ›
Lens movement (zooming) happens inside the protective glass cocoon. The large and bright display on the back has a durable, sturdy feel like the lens cover. You get the… Read more ›
while the features of resisting water,dust, ice cold, etc are very attractive from this camera you have to take into account it has a price, you need constantly to make… Read more ›

Most Helpful Customer Reviews

228 of 236 people found the following review helpful By Gadgester HALL OF FAME on June 1, 2010
Color Name: Green
Length: 0:33 Mins
The Fujifilm Finepix XP10, newly available in April 2010, is a stylish little ultra-compact camera that invites you to have fun outdoors while taking pictures. It:

- is waterproof to 10 ft. under water, perfect for swimming pools, beach, snorkeling (note: do not use in hot water!)
- is shockproof up to 3 ft., great for jogging, cycling, or even letting your baby learn to take pictures
- is freezeproof down to 14 degrees Fahrenheit (-10 Celsius)
- is dustproof
- has 12.2 effective megapixels
- has 5x optical zoom and features a Fujinon lens for great clarity; lens focal length is 36-180mm in 35mm film camera terms
- takes 720p widescreen, VGA or QVGA video
- can zoom optically in video mode (but see note on audio recording below)
- is really small and weighs just a little over 5 oz. with battery and SDHC card
- uses SDHC memory card, no more xD that was championed by Fuji and Olympus

I bought a green XP10 because I love spending time in the water. I find that, outdoors during the day, the XP10 takes pictures with excellent clarity and excellent color saturation and contrast. Using fill-in flash in daylight truly enhances the picture. Indoors, because the XP10 lacks Fuji's legendary SuperCCD technology, picture quality is average for a compact or super-compact camera. It does have two natural-scene modes where it boosts the ISO (light sensitivity of the image sensor) at the expense of increased noise. I bought my XP10 to be used outdoors, in the pool and at the beach, so I haven't taken many indoor pics.

Video shooting at 720p yields smooth, clear HD video clips.
Read more ›
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163 of 169 people found the following review helpful By Joy on September 11, 2010
Color Name: Green Verified Purchase
Took the Fuji XP10 out twice; once camping at Lake Tahoe and again at Kern River. The Fuji functioned well on the first outting, but started developing problems on the latter camping trip: moisture started developing in the lens area, causing photos to appear foggy. The display became disrupted, as the moisture that permeated the camera began to make it's way through the housing.

I sent the Fuji XP10 back to Fuji in hopes of getting it replaced, but received an invoice stating, "Water damage in camera not covered under warranty."

Um, no kidding.

The invoice also requested a payment of approximately $118 for an exchange of the same camera, with $100 of the cost going towards "labor"... Labor for what?!?! That's like buying a new XP10 with a little over a $20 discount over what I paid originally!

What's the point of marketing a "waterproof" camera, when it's not really waterproof and Fuji won't even honor the warranty to make things right? It would serve Fuji well to learn from other companies that unconditionally back the products that they sell, like Pelican Products and Strider Knives. Don't claim your product is waterproof, freezeproof, dustproof, and shockproof, unless you can back your product under warranty. I'm going to pass on Fuji's offer to exchange my camera for the $118 fee, which I can use towards an Olympus Tough camera! ;-)

As clean and compact as the Fuji XP10 appears, I will suggest to potential buyers of this camera to spend the extra money for the Olympus Tough series, which I am now considering. The Olympus Tough series may not be aesthetically pleasing as the Fuji XP10, but, like the AK-47 and Glock, the Olympus will probably work.

Buy the Fuji XP10 at your own risk.
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121 of 127 people found the following review helpful By Ed from Las Cruces on June 23, 2010
Color Name: Green
Just took the new camera on a white water rafting trip down the Grand Canyon. Clearly the camera met the specs for water tightness and shock ability as this type of trip had both. Pictures were of low quality, with little ability to handle a mix of shadows and light. Shutter is slow and unresponsive to the moment. In bright sunshine, or very low evening light, the lack of a view finder rendered most pictures a pure guess. Controls at the top of the camera for on/off and snapping the picture were too low a profile to allow for handling in tough situations. Worst of all was dismal battery life--only able to get about 100-125 pictures, while carefully turning the camera off in between, before battery was exhausted. Overall--very disappointing.
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77 of 82 people found the following review helpful By S. Greene on May 14, 2010
Color Name: Green
I got this camera to replace my previous underwater / shockproof Canon D10, which died after about 8 months for no apparent reason. When I got the D10, it was the only low-cost point-and-shoot I could find for light underwater use, which made it good in its own way, but the electronics and sensor and etc. were already a couple of years out of date on the Canon, plus it was really big and bulky.

I don't do serious underwater work, but do want a camera I can take out in the rain and occasionally in a swimming pool or to the beach, without worrying about it. Also with small kids, the likelihood of a camera getting dropped is high, so a sturdy model is key.

This little Fujifilm advertises the same kind of water- and shock-proof characteristics as the Canon, but it's a whole lot more modern in its features, and a whole lot smaller, which is great. I haven't used it underwater yet, but for everyday use it takes good pictures.

A few issues I have with it. One, the cable connector is nonstandard. It should be mini-USB, like so many other things - I keep a mini USB hanging off my computer anyway, and if I lose a mini USB cable it's easy to find another, vs. the Fuji cable which doesn't match anything else I own.

Second, the mechanicals are not quite as polished as I'd like. The waterproof cover for the cable connector doesn't seat well - it's very hard to get in. And the battery cover has a strange hinge device that was confusing to figure out and I fear will not last well, since I have to open it frequently to extract the memory card, because the cable connector is nonstandard and hard to reseal.

All in all I would still recommend this camera, and I hope these few flaws get corrected in a future model.
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