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  • Fujifilm X10 12 MP EXR CMOS Digital Camera with f2.0-f2.8 4x Optical Zoom Lens and 2.8-Inch LCD
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Fujifilm X10 12 MP EXR CMOS Digital Camera with f2.0-f2.8 4x Optical Zoom Lens and 2.8-Inch LCD

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List Price: $599.95
Price: $373.09 & FREE Shipping. Details
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  • Large 2/3-inch, 12-megapixel EXR-CMOS sensor and advanced EXR processor; RAW shooting and in-camera RAW processing
  • f2.0 wide-angle and f2.8 telephoto, bright Fujinon 4x optical manual barrel zoom lens
  • Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual); 1080p Full HD movie recording capabilities
  • Motion Panorama 360 for seamless 360-degree panoramic shooting; manual pop-up flash with a range of 7 meters
  • Capture images and video to SD/SDHC/SDXC memory cards (not included)
16 new from $319.99 21 used from $295.00 3 refurbished from $399.99

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Frequently Bought Together

Fujifilm X10 12 MP EXR CMOS Digital Camera with f2.0-f2.8 4x Optical Zoom Lens and 2.8-Inch LCD + Fujifilm NP-50 Lithium Ion Rechargeable Battery for Fuji F60fd, F50fd & F100fd Digital Cameras - Retail Packaging + Transcend 32 GB Class 10 SDHC Flash Memory Card (TS32GSDHC10E)
Price for all three: $401.41

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Technical Details

  • Built-in Flash
  • Image Stabilization
  • Video Capability
  • HD Compatible

Read about our customers' top-rated cameras on our review page: Point-and-Shoot Cameras

Product Details

  • Product Dimensions: 2.2 x 4.6 x 2.7 inches ; 1.9 pounds
  • Shipping Weight: 2.2 pounds (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B005KBB79C
  • Item model number: Fujifilm X10 Digital Camera
  • Batteries 1 Lithium ion batteries required. (included)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (174 customer reviews)
  • Amazon Best Sellers Rank: #781 in Camera & Photo (See Top 100 in Camera & Photo)
  • Date first available at Amazon.com: September 14, 2012

Product Description

From the Manufacturer

The Fujifilm X10 digital camera feature a new larger 2/3-inch 12-megapixel EXR CMOS sensor and a bright, high-definition Fujinon F2.0 wide-angle to F2.8 telephoto, 4x manual zoom lens (28-112mm) with a proprietary Super EBC (Electron Beam Coating) that produces superb image quality from edge to edge.

Fujifilm X10 highlights
The sleek X10 is a sophisticated compact digital camera that follows in the footsteps of the multi- award winning Fujifilm X100, and it now combines a trim and refined blackout design, an easy-to-use manual barrel zoom lens and a traditional optical viewfinder with a wide 20-degree field of view for exceptional image composition.

The X10's stunning body is built from lightweight, yet ultra strong, die-cast magnesium alloy and has an upper control deck with mode dials and an aluminum milled, textured finish lens ring. The 4x manual zoom lens ring doubles as an on/off power switch, ensuring fast start times to capture even the most fleeting shooting scenario.

Fujifilm X10 Highlights

Exceptional Image Quality
The X10 features a newly-developed, larger 2/3-inch 12-megapixel EXR CMOS sensor that combines Fujifilm's proprietary EXR technology with CMOS technology to provide bright, sharp images in all shooting conditions. The intelligent EXR CMOS sensor automatically selects the optimum shooting mode from a total of 99 different variations to capture every type of scene perfectly, even in the most difficult photography situations.

Fujifilm X10 highlights
The X10's EXR CMOS sensor selects the optimum shooting mode for any lighting situation:
  • SN (Signal to Noise) High Sensitivity and Low Noise – produces clear and sharp high-sensitivity images while keeping noise levels low, which is ideal for capturing night scenes or indoor situations with poor lighting.
  • DR (Dynamic Range) Wide Dynamic Range – delivers an increased dynamic range (up to 1600%) to deliver rich gradations and detail in both shadows and highlights.
  • HR (High Resolution) – takes full advantage of the 12 megapixel resolution to reproduce the finest details in landscape and portrait scenes, perfect for use on bright clear days.
The X10's fast EXR processor also delivers high-speed continuous shooting – up to 7 frames per second – at the full 12-megapixel resolution (L size), and 10 frames per second at the reduced resolution M size.

Bright Optical System
The X10 features a newly-developed high-definition FUJINON 4x manual zoom lens (28-112mm) with a Super EBC (Electron Beam Coating) that achieves superb image clarity from edge to edge. By treating all of the lens elements with the multilayer Super EBC, the X10 expertly reduces ghosting and lens flare and delivers an impeccably sharp image.

The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements. Together with its wide-angle maximum aperture of F2.0 to a maximum telephoto aperture of F2.8, the X10 delivers beautiful, bright images with outstanding clarity.

In its spacious glass optical viewfinder, the X10 uses an arrangement of 3 aspherical lenses plus a special 2 glass prism configuration to give the photographer a composition experience that is marked by superior brightness and superb field of view with its extra wide 20° viewing angle.

Fujifilm X10 highlights
X10 Premium Shooting Experience
In less than one second, photographers can be ready to shoot in almost any situation thanks to the X10's power switch that has been aptly integrated into the manual zoom barrel. This smart and simple design feature allows faster photography response times and helps to avoid missed photo opportunities.

Once ready to shoot, the X10's all-metal lens barrel and smooth zoom rotation helps you compose photos quickly and easily, and its remarkably quick shutter-release lag time of approximately 0.01 seconds lets you capture even the most momentary of photography scenarios.

The X10 also features a newly developed Optical Image Stabilization mechanism that all but eliminates motion blur by maximizing sensor performance, and its 49-point matrix contrast auto focus provides high-speed and high-precision focusing thanks to the fast CMOS capabilities and the advanced EXR Processor system.

The X10's lens is capable of taking super-macro shots as close up as 1cm, and combined with its 7-blade aperture, the X10 generates a stunning soft-focus “bokeh” effect that makes it the ideal choice for shooting perfect portraits.

The X10 is proudly manufactured in Japan, and as a mark of true quality, it prominently features the words “made in Japan” along the rear of the chassis near the viewfinder.

Fujifilm X10 highlights

X10 Key Features
  • 4x manual optical zoom featuring Fujifilm's new Intelligent Digital Zoom technology that doubles telephoto capabilities and provides up to 8x zoom
  • Fast power start-up; the X10 is fully ready to shoot in approximately 0.8 seconds using the on/off power switch built into the lens ring (must be in Quick Start mode)
  • High-contrast and wide viewing-angle 2.8" 460K dot high contrast LCD screen that provides excellent viewing even outdoors and in bright sunlight
  • Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)
  • Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
  • RAW shooting and in-camera RAW processing (SilkyPix RAW conversion software supplied in-box)
  • Best-in-class3 1080p Full HD movie recording capabilities
  • Film Simulation Modes (eight setting are available, including Velvia / PROVIA / ASTIA)
  • Manual pop-up flash with a range of 7 meters (approximately 23 feet)
  • Electronic horizon leveling gauge to ensure that the camera is being held level, and histogram display to check image gradation
  • Motion Panorama 360° for seamless 360-degree panoramic shooting

Product Description

The Fuji FinePix X10 12MP Compact Digital Camera with EXR Technology enables you to take your passion to the next level. The X10 demonstrates exceptional performance that will ignite your creativity. Explore X10's potential through its top quality components, intuitive controls and advanced operability while enjoying the precise fit and finish typically found in much more complicated, less approachable photographic products. The combination of a versatile and functional Fujnon 4x optical zoom lens and a bright viewfinder give a sensational shooting experience. It features a bright, high contrast, 2.8-inch LCD monitor which lets you comfortably compose and preview your shots. With its ultra-wide view angle, you can hold the camera high or low to frame your shot, and later let everyone gather around to enjoy the results. Finally, revel in the design that gives you that feeling of holding something special and unique. FUJIFILM'S X10 digital camera invites you to master its every possibility.What's in the box: Fujifilm X10 Digital Camera (Black),NP-50 Lithium-Ion Battery (3.7v 1000mAh),BC-45W Battery Charger,Shoulder Strap,Lens Cap,USB Cable,CD-ROM and Owner's Manual.

Customer Questions & Answers

Customer Reviews

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  • "Lens" 58
  • "Features" 58
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Most Helpful Customer Reviews

214 of 227 people found the following review helpful By George Sherwin on November 22, 2011
Verified Purchase
PLEASE SEE MY MORE RECENT UPDATES AT THE END OF THIS REVIEW. I've downgraded my rating from 5 stars to 4 as well.

For the past couple of months I've been looking for a high end "pocket" camera to fill the gap between my Casio throw-away and my Nikon D200. I read all the reviews for the Ricoh GRD iii and iv, and couple of other cameras in that price range and performance, and was just about to pull the trigger on one of those choices.

Then, just a week ago, I stumbled on to a reference for the Fuji X10. I had long lusted after the previously-released X100, but just decided that the buy-in price was a bit too steep just for the cool-factor, for a camera barely less portable than the D200.

After lots of pondering, I decided to place an Amazon order for this camera. Then, as now (late Nov 2011), Amazon showed the camera as currently out of stock. I went ahead and placed the provisional order. Two days later, I received notice that Amazon expected to have the camera by early December. The FOLLOWING day, I got notice the camera had shipped!!, and I should see in on Monday. Instead, the very next day, a Friday, the camera showed up at my door step!

I'll readily admit to being an unabashed impulse buyer. And, let's face it, 600 clams for a "point and shoot" is not a trivial sum, and I fully expected that I might experience a bad case of the post-purchase blues once the new wore off my latest toy.

Thus far such has not been the case! This camera has absolutely exceeded ALL my expectations. When the camera arrived, a professional photographer friend was a house guest, and I could hardly pry the camera from his hands. Both he and I were blown away by the incredible low-light performance of this camera.
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213 of 231 people found the following review helpful By S. Flask on November 29, 2011
first, a bit of background so you understand where this review is coming from: i am used to shooting with very responsive equipment and lenses. i'm also used to carrying around this very responsive and, generally, rather bulky equipment. in an effort to shed some of the bulk at times, i have had my eye on the micro 4/3 market for a while, as well as new offerings from Sony and Nikon, as well as the Fuji x100 and, finally, the Fuji x10.

in the end i decided to try the fuji x10 above all others mentioned for several reasons:

- the 28-112 focal length is extremely useful, and wonderfully quick at f/2-2.8
- no interchangeable lenses means i don't have to start collecting more equipment (my wallet and wife are thankful)
- the fuji x10 was priced quite a bit lower than the other aforementioned options, especially considering you don't have to buy additional lenses
- i understood that i was going to make some image quality trade offs by going with a smaller sensor, but was willing to roll the dice on fuji, as they seem to be on to something as of late
- i liked the ergonomics of the camera, and the fact that it gave me easy access to all major functions (iso, shutter speed, aperture, AF point selection, AF drive, etc)
- it had a viewfinder that didn't require me to spend a lot more money as an add-on

after using this camera for a bit, here are some initial observations on its functionality:

- the viewfinder, which i thought was going to be terrible, isn't as bad as expected. that said, it's not great if you're coming from a DSLR or good EVF. it's nice and bright, and clear.
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143 of 154 people found the following review helpful By MeridianX on November 9, 2011
Verified Purchase
I am a proud owner of a Fujifilm X100. The X100, as much as I love it, is a bit large and heavy and the fixed lens limits its' use in certain situations. As such, I could not wait for the X10. Overall the camera lives up to the "little brother of the X100" tag line. Quality is simple top notch! It is also, obviously, much more portable than the X100. The "on" mode with the lens is a far superior idea to the "on/off" switch on the x100. While there is no comparison to the awesome viewfinder of X100, this viewfinder works well and is welcomed while shooting in bright sun. It reacts immediately while you are zooming the lens. I would, however, love to see the next version have the eye sensor like the X100 that switches off the screen display when you put your up to the viewfinder. Regarding general picture IQ (without pixel peeping) you can barely tell the difference between pictures taken with the X100. When pictures are shown to "normal" people, of the same subject taken with both cameras, most could not tell the difference with shots taken outdoors in daylight and/ or shots printed up to 5x7. On the computer, while looking at pictures taken with higher ISO's, there does appears to be some smearing I think due to some noise reduction kicking in. Regarding the zoom, it is great feature to have after constantly using your feet as the zoom while using the X100. Quickly, while shooting with a flash, you are reminded you have to remember to use a rangefinder hold while using the zoom (hand under the lens not to the side) otherwise you will find yourself blocking the flash during shooting. Also the thumb does not seem to have a natural resting point but after a while I didn't notice the initial weirdness.Read more ›
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