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Product Description
From the Manufacturer
The Fujifilm X10 digital camera feature a new larger 2/3-inch 12-megapixel EXR CMOS sensor and a bright, high-definition Fujinon F2.0 wide-angle to F2.8 telephoto, 4x manual zoom lens (28-112mm) with a proprietary Super EBC (Electron Beam Coating) that produces superb image quality from edge to edge.
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The X10's stunning body is built from lightweight, yet ultra strong, die-cast magnesium alloy and has an upper control deck with mode dials and an aluminum milled, textured finish lens ring. The 4x manual zoom lens ring doubles as an on/off power switch, ensuring fast start times to capture even the most fleeting shooting scenario.
Fujifilm X10 Highlights
Exceptional Image Quality
The X10 features a newly-developed, larger 2/3-inch 12-megapixel EXR CMOS sensor that combines Fujifilm's proprietary EXR technology with CMOS technology to provide bright, sharp images in all shooting conditions. The intelligent EXR CMOS sensor automatically selects the optimum shooting mode from a total of 99 different variations to capture every type of scene perfectly, even in the most difficult photography situations.
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- SN (Signal to Noise) High Sensitivity and Low Noise – produces clear and sharp high-sensitivity images while keeping noise levels low, which is ideal for capturing night scenes or indoor situations with poor lighting.
- DR (Dynamic Range) Wide Dynamic Range – delivers an increased dynamic range (up to 1600%) to deliver rich gradations and detail in both shadows and highlights.
- HR (High Resolution) – takes full advantage of the 12 megapixel resolution to reproduce the finest details in landscape and portrait scenes, perfect for use on bright clear days.
Bright Optical System
The X10 features a newly-developed high-definition FUJINON 4x manual zoom lens (28-112mm) with a Super EBC (Electron Beam Coating) that achieves superb image clarity from edge to edge. By treating all of the lens elements with the multilayer Super EBC, the X10 expertly reduces ghosting and lens flare and delivers an impeccably sharp image.
The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements. Together with its wide-angle maximum aperture of F2.0 to a maximum telephoto aperture of F2.8, the X10 delivers beautiful, bright images with outstanding clarity.
In its spacious glass optical viewfinder, the X10 uses an arrangement of 3 aspherical lenses plus a special 2 glass prism configuration to give the photographer a composition experience that is marked by superior brightness and superb field of view with its extra wide 20° viewing angle.
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In less than one second, photographers can be ready to shoot in almost any situation thanks to the X10's power switch that has been aptly integrated into the manual zoom barrel. This smart and simple design feature allows faster photography response times and helps to avoid missed photo opportunities.
Once ready to shoot, the X10's all-metal lens barrel and smooth zoom rotation helps you compose photos quickly and easily, and its remarkably quick shutter-release lag time of approximately 0.01 seconds lets you capture even the most momentary of photography scenarios.
The X10 also features a newly developed Optical Image Stabilization mechanism that all but eliminates motion blur by maximizing sensor performance, and its 49-point matrix contrast auto focus provides high-speed and high-precision focusing thanks to the fast CMOS capabilities and the advanced EXR Processor system.
The X10's lens is capable of taking super-macro shots as close up as 1cm, and combined with its 7-blade aperture, the X10 generates a stunning soft-focus “bokeh” effect that makes it the ideal choice for shooting perfect portraits.
The X10 is proudly manufactured in Japan, and as a mark of true quality, it prominently features the words “made in Japan” along the rear of the chassis near the viewfinder.
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X10 Key Features
- 4x manual optical zoom featuring Fujifilm's new Intelligent Digital Zoom technology that doubles telephoto capabilities and provides up to 8x zoom
- Fast power start-up; the X10 is fully ready to shoot in approximately 0.8 seconds using the on/off power switch built into the lens ring (must be in Quick Start mode)
- High-contrast and wide viewing-angle 2.8" 460K dot high contrast LCD screen that provides excellent viewing even outdoors and in bright sunlight
- Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)
- Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
- RAW shooting and in-camera RAW processing (SilkyPix RAW conversion software supplied in-box)
- Best-in-class3 1080p Full HD movie recording capabilities
- Film Simulation Modes (eight setting are available, including Velvia / PROVIA / ASTIA)
- Manual pop-up flash with a range of 7 meters (approximately 23 feet)
- Electronic horizon leveling gauge to ensure that the camera is being held level, and histogram display to check image gradation
- Motion Panorama 360° for seamless 360-degree panoramic shooting
Product Description
The Fuji FinePix X10 12MP Compact Digital Camera with EXR Technology enables you to take your passion to the next level. The X10 demonstrates exceptional performance that will ignite your creativity. Explore X10's potential through its top quality components, intuitive controls and advanced operability while enjoying the precise fit and finish typically found in much more complicated, less approachable photographic products. The combination of a versatile and functional Fujnon 4x optical zoom lens and a bright viewfinder give a sensational shooting experience. It features a bright, high contrast, 2.8-inch LCD monitor which lets you comfortably compose and preview your shots. With its ultra-wide view angle, you can hold the camera high or low to frame your shot, and later let everyone gather around to enjoy the results. Finally, revel in the design that gives you that feeling of holding something special and unique. FUJIFILM'S X10 digital camera invites you to master its every possibility.What's in the box: Fujifilm X10 Digital Camera (Black),NP-50 Lithium-Ion Battery (3.7v 1000mAh),BC-45W Battery Charger,Shoulder Strap,Lens Cap,USB Cable,CD-ROM and Owner's Manual.
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Customer Reviews
Most Helpful Customer Reviews
166 of 174 people found the following review helpful
Amazon Verified Purchase
For the past couple of months I've been looking for a high end "pocket" camera to fill the gap between my Casio throw-away and my Nikon D200. I read all the reviews for the Ricoh GRD iii and iv, and couple of other cameras in that price range and performance, and was just about to pull the trigger on one of those choices.
Then, just a week ago, I stumbled on to a reference for the Fuji X10. I had long lusted after the previously-released X100, but just decided that the buy-in price was a bit too steep just for the cool-factor, for a camera barely less portable than the D200.
After lots of pondering, I decided to place an Amazon order for this camera. Then, as now (late Nov 2011), Amazon showed the camera as currently out of stock. I went ahead and placed the provisional order. Two days later, I received notice that Amazon expected to have the camera by early December. The FOLLOWING day, I got notice the camera had shipped!!, and I should see in on Monday. Instead, the very next day, a Friday, the camera showed up at my door step!
I'll readily admit to being an unabashed impulse buyer. And, let's face it, 600 clams for a "point and shoot" is not a trivial sum, and I fully expected that I might experience a bad case of the post-purchase blues once the new wore off my latest toy.
Thus far such has not been the case! This camera has absolutely exceeded ALL my expectations. When the camera arrived, a professional photographer friend was a house guest, and I could hardly pry the camera from his hands. Both he and I were blown away by the incredible low-light performance of this camera. The image stabilization works well with the fast lens and auto ISO modes. We took some night-time indoor shots at shutter speeds of 1/4 second, hand held without tripod, and the results were sharp and acceptably noiseless.
I won't bore readers with all the capabilities of this camera.. many other reviews cover this thoroughly. However, I've discovered many neat features that aren't even covered in the manual. One of my favorite features is how the MENU button is context-sensitive... therefore, if, say, you press the pop-up flash button, and then want to modify some of the internal flash settings, press the MENU button, and you will automatically be in the flash sub-menu. The same is true for other functions, such as scene mode selection.
I'm also very impressed with the "EXR" mode which allows for a wider dynamic range for scenes containing both extreme dark and light areas. It really works, with phenomenal results. There are many other scene and "film" modes (such as high contrast B&W) that work well, and, mercifully, Fuji has avoided cluttering the menus with those gimmicky modes that no semi-serious photographer would ever use.
Virtually every "scene" setting (such as: Portrait, Soft Portrait, Landscape, etc) and "film" setting (Standard, Soft, Vivid, Monochrome, Sepia, etc) are features that I could see myself actually using on occasion for quick, one-shot pleasing effects.
Finally, a few general comments about ownership:
1) The strap that comes with the camera is a neck strap,and a very cheesy one at that, which I can't envision ever using, unless I decide to go to Disneyland and join all the tourists. (update.. Okay, I did get a realistic faux-leather strap with the after market case I purchased (described below), and I installed it with a pair of those little clip connectors so I can remove it when it's in the way.
On the other hand, you really do need a wrist strap. The camera is just small enough that it is a bit intimidating to use it without a strap. Every time I picked up the camera I always felt I was going to drop it for sure (already been there, done that, with a cheapy camera).
I found the perfect strap right here on Amazon, an Op/Tech for some $8. It fits snugly around the wrist, and has a quick disconnect at the camera to detach when desired: OP/TECH USA 6704062 SLR Wrist Strap, Neoprene Camera Wrist Strap (Royal)
2) As others have described, this is not really a pocket camera, except perhaps to stow in your coat or cargo pants pockets. All other things being equal, I would have preferred a slight smaller size, but decided to give up that minor inconvenience in favor of the performance of this camera. It's light and easy to carry, and fits easily in your glove box, door pocket, underneath the seat, brief case, or ? Try that with your full-on DSLR!
3) You'll certainly want a case to project this baby.. of course, none comes with it. Pay the $150 for the Fuji leather case if you must, but if you are just looking for protection, buy an identically constructed case with snap open front made of "imitation leather" (specifically for the X10) on eBay for $21, as I did.
4) Likewise, you'll certainly eventually want the lens hood and filter adapter (a requirement to use any standard filter.. 52mm). Again, you could pay $99 and up for the official branded Fuji unit, or for $30 get an after market unit complete with a UV filter right here on Amazon EzFoto Adapter Ring + Hood (100% replaces FUFJIFILM LH-X10) + 52mm Pro1-D Super Slim Multi-Coated UV Filter for Fuji Finepix X10
5) Finally, I'd suggest going ahead and springing for a Neutral Density Filter (52mm again). You will definitely need this if you want to take advantage of the narrow depth of field and Bokeh effects when using the maximum F2 aperture in bright sunshine. Otherwise the shutter speed will max out before reaching the correct exposure, even with the lowest ISO setting. You can get a quality Tiffen brand 0.9 ND filter (about 3 f-stops compensation) for about $16 Tiffen 52mm Neutral Density 0.9 Filter
6) Oh, and the tiny NP-50 battery is only good for some 300 shots (according to Fuji). Fortunately, these are ubiquitous and cheap.. I picked up a pair of batteries on eBay for about $12 with free shipping.
7) My only major frustration with this camera is the Raw format it uses (Fuji RAF). I like to take all my images in Raw, and use Photoshop or Lightroom Camera Raw for post-processing. Unfortunately, as near as I can determine, my up-to-date Camera Raw software does not currently support Fuji's proprietary format, so you have to use the included software to convert the Raw images. I haven't actually played with the software yet, other than a quick review of the screens. It does seem to have the basic controls you'd expect, but it just creates an unnecessary and cumbersome intermediate step between my images and my favorite software which I've used for some 15 years. Hopefully Adobe will get cranking and create support for the X10 soon. UPDATE.. Photoshop Camera Raw and Lightroom both do fully support the Camera Raw Fuji format, so you can just toss that Fuji software conversion disk (or maybe as I did, use it as a beer coaster on your desk!)
Now go out and have some great fun with this camera!
Update - November 28
* - It's true... the smaller sensor size doesn't produce the same limited Depth of Field or Bokeh effect at wide open apertures as would a full-size DSLR. Fortunately, Fuji added a very cool shooting mode called "Pro Focus" (under the ADVANCED shootimg selection). Just focus in on your desired subject and pull the trigger.. The X10 takes just a second or so to process, and then gives you a great blurred background, with sharp subject. Of course, I've done this many times in Photoshop, but how nice to just select this mode, snap, and be done. No idea how they pull this off, but it really works well. You can even select 3 different levels of background "out of focus" when choosing this mode. (Later update... with the new Focus filters in Photoshop CS6, I find I have much more control by avoiding ANY of the photo-altering gimmicks in the camera.. I just shoot in Camera Raw, then fix whatever needs fixing quickly in Lightroom or Photoshop)
* - a couple of reviewers opined that a 40.5mm filter might just screw into the Fuji lens. I bought a 40.5mm UV filter to find out. The answer is a definite NO... I guess Fuji wanted to shake another hundred bucks out of its customers and sell the "filter adapter".. boo Fuji!
Update - December 14
I just read a blog indicating that Adobe now has Camera Raw processing updates for Photoshop CS5 AND Lightroom 3. Just downloaded both, and YES, you can now throw away that funky SilkyPix Raw converter software that comes with the camera. For Lightroom 3, you'll need version 3.6 And for Photoshop CS5 you'll need Camera Raw version 6.6. Download them both at: [...]
Note that only Photoshop CS5 supports the X10 Camera Raw updates. You DO have version CS5 don't you? If not, trust me... forget about buying another camera and spring for CS5 AND Lightroom 3. You'll thank yourself a thousand times! (Update Aug 2012... Okay, now is CS6 and Lightroom 4.. both MAJOR improvements... grossly expensive, but oh so essential for any other than pure amateur photographer)
Update August 2012
There has been much discussion in these reviews about the "orb" problem with the X10. After some 5,000 pictures, I'll admit I've gotten "orbs" in perhaps 4-5 images, all of which were easily corrected in seconds in Photoshop. Nevertheless, when I learned that Fuji was offering free sensor replacement to correct the "orb" problem, it just made sense to take advantage of that.
I went on the Fuji site, and registered my name. Read more ›
Then, just a week ago, I stumbled on to a reference for the Fuji X10. I had long lusted after the previously-released X100, but just decided that the buy-in price was a bit too steep just for the cool-factor, for a camera barely less portable than the D200.
After lots of pondering, I decided to place an Amazon order for this camera. Then, as now (late Nov 2011), Amazon showed the camera as currently out of stock. I went ahead and placed the provisional order. Two days later, I received notice that Amazon expected to have the camera by early December. The FOLLOWING day, I got notice the camera had shipped!!, and I should see in on Monday. Instead, the very next day, a Friday, the camera showed up at my door step!
I'll readily admit to being an unabashed impulse buyer. And, let's face it, 600 clams for a "point and shoot" is not a trivial sum, and I fully expected that I might experience a bad case of the post-purchase blues once the new wore off my latest toy.
Thus far such has not been the case! This camera has absolutely exceeded ALL my expectations. When the camera arrived, a professional photographer friend was a house guest, and I could hardly pry the camera from his hands. Both he and I were blown away by the incredible low-light performance of this camera. The image stabilization works well with the fast lens and auto ISO modes. We took some night-time indoor shots at shutter speeds of 1/4 second, hand held without tripod, and the results were sharp and acceptably noiseless.
I won't bore readers with all the capabilities of this camera.. many other reviews cover this thoroughly. However, I've discovered many neat features that aren't even covered in the manual. One of my favorite features is how the MENU button is context-sensitive... therefore, if, say, you press the pop-up flash button, and then want to modify some of the internal flash settings, press the MENU button, and you will automatically be in the flash sub-menu. The same is true for other functions, such as scene mode selection.
I'm also very impressed with the "EXR" mode which allows for a wider dynamic range for scenes containing both extreme dark and light areas. It really works, with phenomenal results. There are many other scene and "film" modes (such as high contrast B&W) that work well, and, mercifully, Fuji has avoided cluttering the menus with those gimmicky modes that no semi-serious photographer would ever use.
Virtually every "scene" setting (such as: Portrait, Soft Portrait, Landscape, etc) and "film" setting (Standard, Soft, Vivid, Monochrome, Sepia, etc) are features that I could see myself actually using on occasion for quick, one-shot pleasing effects.
Finally, a few general comments about ownership:
1) The strap that comes with the camera is a neck strap,and a very cheesy one at that, which I can't envision ever using, unless I decide to go to Disneyland and join all the tourists. (update.. Okay, I did get a realistic faux-leather strap with the after market case I purchased (described below), and I installed it with a pair of those little clip connectors so I can remove it when it's in the way.
On the other hand, you really do need a wrist strap. The camera is just small enough that it is a bit intimidating to use it without a strap. Every time I picked up the camera I always felt I was going to drop it for sure (already been there, done that, with a cheapy camera).
I found the perfect strap right here on Amazon, an Op/Tech for some $8. It fits snugly around the wrist, and has a quick disconnect at the camera to detach when desired: OP/TECH USA 6704062 SLR Wrist Strap, Neoprene Camera Wrist Strap (Royal)
2) As others have described, this is not really a pocket camera, except perhaps to stow in your coat or cargo pants pockets. All other things being equal, I would have preferred a slight smaller size, but decided to give up that minor inconvenience in favor of the performance of this camera. It's light and easy to carry, and fits easily in your glove box, door pocket, underneath the seat, brief case, or ? Try that with your full-on DSLR!
3) You'll certainly want a case to project this baby.. of course, none comes with it. Pay the $150 for the Fuji leather case if you must, but if you are just looking for protection, buy an identically constructed case with snap open front made of "imitation leather" (specifically for the X10) on eBay for $21, as I did.
4) Likewise, you'll certainly eventually want the lens hood and filter adapter (a requirement to use any standard filter.. 52mm). Again, you could pay $99 and up for the official branded Fuji unit, or for $30 get an after market unit complete with a UV filter right here on Amazon EzFoto Adapter Ring + Hood (100% replaces FUFJIFILM LH-X10) + 52mm Pro1-D Super Slim Multi-Coated UV Filter for Fuji Finepix X10
5) Finally, I'd suggest going ahead and springing for a Neutral Density Filter (52mm again). You will definitely need this if you want to take advantage of the narrow depth of field and Bokeh effects when using the maximum F2 aperture in bright sunshine. Otherwise the shutter speed will max out before reaching the correct exposure, even with the lowest ISO setting. You can get a quality Tiffen brand 0.9 ND filter (about 3 f-stops compensation) for about $16 Tiffen 52mm Neutral Density 0.9 Filter
6) Oh, and the tiny NP-50 battery is only good for some 300 shots (according to Fuji). Fortunately, these are ubiquitous and cheap.. I picked up a pair of batteries on eBay for about $12 with free shipping.
7) My only major frustration with this camera is the Raw format it uses (Fuji RAF). I like to take all my images in Raw, and use Photoshop or Lightroom Camera Raw for post-processing. Unfortunately, as near as I can determine, my up-to-date Camera Raw software does not currently support Fuji's proprietary format, so you have to use the included software to convert the Raw images. I haven't actually played with the software yet, other than a quick review of the screens. It does seem to have the basic controls you'd expect, but it just creates an unnecessary and cumbersome intermediate step between my images and my favorite software which I've used for some 15 years. Hopefully Adobe will get cranking and create support for the X10 soon. UPDATE.. Photoshop Camera Raw and Lightroom both do fully support the Camera Raw Fuji format, so you can just toss that Fuji software conversion disk (or maybe as I did, use it as a beer coaster on your desk!)
Now go out and have some great fun with this camera!
Update - November 28
* - It's true... the smaller sensor size doesn't produce the same limited Depth of Field or Bokeh effect at wide open apertures as would a full-size DSLR. Fortunately, Fuji added a very cool shooting mode called "Pro Focus" (under the ADVANCED shootimg selection). Just focus in on your desired subject and pull the trigger.. The X10 takes just a second or so to process, and then gives you a great blurred background, with sharp subject. Of course, I've done this many times in Photoshop, but how nice to just select this mode, snap, and be done. No idea how they pull this off, but it really works well. You can even select 3 different levels of background "out of focus" when choosing this mode. (Later update... with the new Focus filters in Photoshop CS6, I find I have much more control by avoiding ANY of the photo-altering gimmicks in the camera.. I just shoot in Camera Raw, then fix whatever needs fixing quickly in Lightroom or Photoshop)
* - a couple of reviewers opined that a 40.5mm filter might just screw into the Fuji lens. I bought a 40.5mm UV filter to find out. The answer is a definite NO... I guess Fuji wanted to shake another hundred bucks out of its customers and sell the "filter adapter".. boo Fuji!
Update - December 14
I just read a blog indicating that Adobe now has Camera Raw processing updates for Photoshop CS5 AND Lightroom 3. Just downloaded both, and YES, you can now throw away that funky SilkyPix Raw converter software that comes with the camera. For Lightroom 3, you'll need version 3.6 And for Photoshop CS5 you'll need Camera Raw version 6.6. Download them both at: [...]
Note that only Photoshop CS5 supports the X10 Camera Raw updates. You DO have version CS5 don't you? If not, trust me... forget about buying another camera and spring for CS5 AND Lightroom 3. You'll thank yourself a thousand times! (Update Aug 2012... Okay, now is CS6 and Lightroom 4.. both MAJOR improvements... grossly expensive, but oh so essential for any other than pure amateur photographer)
Update August 2012
There has been much discussion in these reviews about the "orb" problem with the X10. After some 5,000 pictures, I'll admit I've gotten "orbs" in perhaps 4-5 images, all of which were easily corrected in seconds in Photoshop. Nevertheless, when I learned that Fuji was offering free sensor replacement to correct the "orb" problem, it just made sense to take advantage of that.
I went on the Fuji site, and registered my name. Read more ›
136 of 145 people found the following review helpful
By MeridianX
Amazon Verified Purchase
I am a proud owner of a Fujifilm X100. The X100, as much as I love it, is a bit large and heavy and the fixed lens limits its' use in certain situations. As such, I could not wait for the X10. Overall the camera lives up to the "little brother of the X100" tag line. Quality is simple top notch! It is also, obviously, much more portable than the X100. The "on" mode with the lens is a far superior idea to the "on/off" switch on the x100. While there is no comparison to the awesome viewfinder of X100, this viewfinder works well and is welcomed while shooting in bright sun. It reacts immediately while you are zooming the lens. I would, however, love to see the next version have the eye sensor like the X100 that switches off the screen display when you put your up to the viewfinder. Regarding general picture IQ (without pixel peeping) you can barely tell the difference between pictures taken with the X100. When pictures are shown to "normal" people, of the same subject taken with both cameras, most could not tell the difference with shots taken outdoors in daylight and/ or shots printed up to 5x7. On the computer, while looking at pictures taken with higher ISO's, there does appears to be some smearing I think due to some noise reduction kicking in. Regarding the zoom, it is great feature to have after constantly using your feet as the zoom while using the X100. Quickly, while shooting with a flash, you are reminded you have to remember to use a rangefinder hold while using the zoom (hand under the lens not to the side) otherwise you will find yourself blocking the flash during shooting. Also the thumb does not seem to have a natural resting point but after a while I didn't notice the initial weirdness. I did note that the battery does seem to get rather warm while rapidly shooting (actually warming the memory card). While the battery does appear to deplete rather quickly that may be because I am currently not using the viewfinder, relying on the display screen (which is quite nice) and I was shooting with the "power save" mode off. One last note, I did find that the white balance is not as accurate indoors as the X100 nor what I would like. The camera has some trouble in "Auto" shooting with the flash while in a room lit by an incandescent light. (There isn't a "flash" WB setting, perhaps that would help.) ...Hopefully Fuji can work on this in a future firmware upgrade. Regarding shooting speed, the X10 captures pictures faster than the X100. The X10 seems almost instantaneous. I am still playing with the camera but overall I find it it to be a very unique camera that is perfect for the person who appreciates the manual manipulations to get the shot the way you envision it. Because of the manual manipulations generally necessary the X10 would not be the camera I would recommend to a casual snapshooter or someone new to digital cameras. I would, however, recommend it if you enjoy Fuji cameras and are looking for a nice portable camera that can take pictures with a shallow Depth of Field and immediately shift to take a sharp landscape photo while doing it all with style...
Update: Nov 26, 2011
The more experience I have with the camera the more I reach for it when going on excursions. The EXR feature is something that the X100 doesn't have so I decided to test it out more thoroughly. My experience has been that it is remarkable in the way it analyzes the scene and sets itself up for the shot...it is akin to a super intelligent "Auto" mode. Handing off the camera to my son or wife while placing the camera in EXR mode and we are guaranteed very good shots. Also, since the camera is very quick from shot to shot, the bracketing function allows you to make good use of Dynamic range and film simulation bracketing that has allowed me to capture a range of shots without fumbling through menus to change parameters individually. BTW, I found the standard film setting (Provia) is a good for people shots, while I favor the "S" (Astia) setting gives a bit more color punch. Bracketing the film simulation lets you spend less time trying to tweak saturation via software. Also, I found that the high speed picture taking provides for less blurry shots as the fast autofocus is very accurate. Also, I had a chance to closely compare the X10 with my wife's new Canon S100. I realize that this was an unfair comparison because they are different types of cameras and there is a rather big difference in price but since I own them both I couldn't resist! Bottom line is the X10 is better built, resolves detail better, is cleaner at higher ISO settings, manual zoom, focuses much faster, great skin tones and has a very good viewfinder. The S100 colors accuracy appears equal but with a bit more saturation, is pocketable, has the same amount of battery life as X10, has a retractable lens cap, and some cool special effects (miniature & toy camera). ALso, as the Canon does "in-camera" HDR, I did a comparison with the X10 Dynamic range set at 400%. The Canon camera requires a tripod during HDR capture as the slightest movement results in a blurry picture. As expected, the Canon picture does result in noticeable expanded dynamic range in the end picture (it should as it is combining three separate photos). The X10 picture appears to almost match the range but looks much more natural like a normal photograph. Also, since no tripod is required for the X10, I end up using the DR expansion often. Oddly, while comparing all my X10 DR pictures, the best DR pictures seem to come when the camera is set to a "Medium" file size, DR at 400%, ISO at 100. Anyway, my wife still likes the Canon better since she can pocket it, the X10 is my go to travel camera.
To see an image of my X10 with the optional Fuji Lens Hood/ Adapter see my review at Fujifilm Lens Hood X10 for Digital Camera
January 2012 : While looking for a spare lens cap to keep with me while traveling, I came across an interesting lens cap. While it has some limitations, it is reasonably priced and has been useful in certain photographic situations. A mini review can be found here EzFoto Auto Lens Cap / Lens Hood for Fuji Finepix X10
Update: Nov 26, 2011
The more experience I have with the camera the more I reach for it when going on excursions. The EXR feature is something that the X100 doesn't have so I decided to test it out more thoroughly. My experience has been that it is remarkable in the way it analyzes the scene and sets itself up for the shot...it is akin to a super intelligent "Auto" mode. Handing off the camera to my son or wife while placing the camera in EXR mode and we are guaranteed very good shots. Also, since the camera is very quick from shot to shot, the bracketing function allows you to make good use of Dynamic range and film simulation bracketing that has allowed me to capture a range of shots without fumbling through menus to change parameters individually. BTW, I found the standard film setting (Provia) is a good for people shots, while I favor the "S" (Astia) setting gives a bit more color punch. Bracketing the film simulation lets you spend less time trying to tweak saturation via software. Also, I found that the high speed picture taking provides for less blurry shots as the fast autofocus is very accurate. Also, I had a chance to closely compare the X10 with my wife's new Canon S100. I realize that this was an unfair comparison because they are different types of cameras and there is a rather big difference in price but since I own them both I couldn't resist! Bottom line is the X10 is better built, resolves detail better, is cleaner at higher ISO settings, manual zoom, focuses much faster, great skin tones and has a very good viewfinder. The S100 colors accuracy appears equal but with a bit more saturation, is pocketable, has the same amount of battery life as X10, has a retractable lens cap, and some cool special effects (miniature & toy camera). ALso, as the Canon does "in-camera" HDR, I did a comparison with the X10 Dynamic range set at 400%. The Canon camera requires a tripod during HDR capture as the slightest movement results in a blurry picture. As expected, the Canon picture does result in noticeable expanded dynamic range in the end picture (it should as it is combining three separate photos). The X10 picture appears to almost match the range but looks much more natural like a normal photograph. Also, since no tripod is required for the X10, I end up using the DR expansion often. Oddly, while comparing all my X10 DR pictures, the best DR pictures seem to come when the camera is set to a "Medium" file size, DR at 400%, ISO at 100. Anyway, my wife still likes the Canon better since she can pocket it, the X10 is my go to travel camera.
To see an image of my X10 with the optional Fuji Lens Hood/ Adapter see my review at Fujifilm Lens Hood X10 for Digital Camera
January 2012 : While looking for a spare lens cap to keep with me while traveling, I came across an interesting lens cap. While it has some limitations, it is reasonably priced and has been useful in certain photographic situations. A mini review can be found here EzFoto Auto Lens Cap / Lens Hood for Fuji Finepix X10
191 of 206 people found the following review helpful
By S. Flask
first, a bit of background so you understand where this review is coming from: i am used to shooting with very responsive equipment and lenses. i'm also used to carrying around this very responsive and, generally, rather bulky equipment. in an effort to shed some of the bulk at times, i have had my eye on the micro 4/3 market for a while, as well as new offerings from Sony and Nikon, as well as the Fuji x100 and, finally, the Fuji x10.
in the end i decided to try the fuji x10 above all others mentioned for several reasons:
- the 28-112 focal length is extremely useful, and wonderfully quick at f/2-2.8
- no interchangeable lenses means i don't have to start collecting more equipment (my wallet and wife are thankful)
- the fuji x10 was priced quite a bit lower than the other aforementioned options, especially considering you don't have to buy additional lenses
- i understood that i was going to make some image quality trade offs by going with a smaller sensor, but was willing to roll the dice on fuji, as they seem to be on to something as of late
- i liked the ergonomics of the camera, and the fact that it gave me easy access to all major functions (iso, shutter speed, aperture, AF point selection, AF drive, etc)
- it had a viewfinder that didn't require me to spend a lot more money as an add-on
after using this camera for a bit, here are some initial observations on its functionality:
- the viewfinder, which i thought was going to be terrible, isn't as bad as expected. that said, it's not great if you're coming from a DSLR or good EVF. it's nice and bright, and clear. on the downside there is zero information in the viewfinder, and you have to contend with (expected) parallax, so i find that i'm using it only when the screen isn't the best way to compose. this is hard for me, as i'm a huge fan of composing in the viewfinder, and i find myself frequently putting the camera up to my face only to realize i need to be focusing with the screen instead. i suspect this will take some getting used to. know that if you expect to use this camera primarily with the optical viewfinder you may be disappointed. you should try it out and see what you think.
- fuji should have put some type of anti-finger print coating on the front of the viewfinder. (the type of coating that some filter manufacturers are now using) the front element of the viewfinder seems to always get covered with finger prints, no matter how hard you try to keep it clean, and this clouds up the view.
- the mode dial, shutter, exposure compensation and zoom ring are all of excellent quality, feel good to use and are easy to operate.
- the main command dial on the back (which you will frequently use to adjust aperture or shutter speed values) feels good to operate, however i find that i frequently knock it out of position, changing accidentally changing whatever value it's controlling. i'm not sure how to fix this. there's not much space to put it elsewhere. perhaps if it were a bit harder to turn it would help.
- the sub-command dial is oddly cheap feelings on a camera where everything else feels very solid. it has no detent and therefore spins too easily and feels kind of loose. this is by no means a deal breaker, just a minor annoyance. the camera, on the whole, is very well put together and feels solid.
- there is an annoying camera shake alert that pops up onto the screen when shooting at slow shutter speeds that gets in the way of composing. as far as i can tell, you can't turn this off. i know when i'm shooting at a low shutter speed, and what the effects of this are, so i'd really prefer to be able to turn off this annoying "WARNING!" that pops up all the time. (it looks like a little shaky camera on the display)
- despite what i read, i found the menu layout to be very intuitive and easy to navigate. i read the manual and basically had the functionality of this camera down in about 24 hours after receiving it. if you've wrapped your head around the technicalities of a DSLR this really shouldn't pose a challenge.
- the lack of shallow depth of field isn't really that big of an issue. you CAN get shallow depth of field using wide apertures and longer focal lengths. but one of the nice benefits of a large depth of field is that you can shoot at 28mm f/2 and NOT have extremely shallow depth of field. this is very useful if you're shooting indoors in low light, because your DoF isn't razor thin, meaning your AF doesn't miss nearly as frequently as it might on a full frame DSLR.
- the macro and super-macro modes are great! i had zero expectation for macro ability, but i find myself using this often. it's easy to turn on and allows you to get very close to your subject. an unexpected plus.
- the panorama function actually works. i might be late to the party on this one. i never expected it to be any good, but it really does work. another unexpected plus.
- the "pro photo" function that blow out backgrounds yields fairly cheesy results. doesn't look like proper shallow DoF. skip this one.
- the expanded dynamic range and low light modes are nice to have. and if you hand the camera to someone who knows nothing about photography and set it to EXR Auto, chances are they'll get usable results even in high contrast or low light situations. these modes do reduce the resolution of the files, so use them sparingly if this is a concern.
- why on earth do i have to change the ISO in every different camera mode instead of changing it once and having it carry over to other modes? ISO is easily changed, but this is still kind of annoying.
- the dedicated RAW button is ridiculous. at least make it programmable so i can make it something else. an easy firmware fix, no?
- i found i was having faster AF times in low light without the AF assist beam. try turning this off if you experience the same issue. overall AF performance is pretty good. not spectacular, not instant, but not slow enough that it's frustrating to use. (i wouldn't buy this camera to shoot sports, obviously.)
- the face of the camera is clean and doesn't draw a lot of attention to itself when shooting on the street. the strap that comes with the camera is fine. it does have some white branding on it, but it's easily covered up with a little tape or black sharpie, if, like me, you can't stand to have logos all over you.
- speaking of shooting on the street, if you turn off the sounds on the X10 the camera is essentially silent. this is fantastic. if you use the viewfinder with your left eye you can see the AF confirmation light come on with your right eye, so you know you've locked focus even with the sound off and no confirmation in the viewfinder.
now that i've gone on about using the camera, how about image quality? first, the following impressions are only based on out of camera JPG files. i plan to update this part of the review when the RAW files can be opened in Lightroom/Photoshop. the included RAW conversion software, Silkypix, is absolutely horrible and i quit bothering trying to use it after a couple of days. here's hoping lightroom 3.6 supports x10 RAW.
if you are coming from something like an 18 or 24 megapixel DSLR, allow me to re-calibrate your expectations right off the bat. this is NOT going to deliver DSLR image quality. even inexpensive DSLR image quality. if you are used to working on your RAW files in Lightroom/Aperture/Photoshop, and frequently view them at 100%, you might have a minor heart attack when you open up in-camera JPG files from the X10. (we'll see how this changes when we can really dig into the RAW files.)
out of camera JPG's are very nice up to about ISO 800. ISO 1600 aren't bad a lot of the time, but sometimes the noise is a bit much. low light images at ISO 3200 aren't good for anything but viewing at snapshot size. i even fiddled with the NR settings (turn it down a bit, IMO, unless you want the image to look like plastic) but it didn't help the ISO 3200 files much. applying some NR to the JPG files in lightroom helped a bit, but couldn't save the worst of the bunch. this is where RAW processing may help a lot. i'm hoping RAW processing in lightroom will make using ISO 3200 regularly usable. we will have to wait and see.
so, what do i think of the fuji x10 so far? i like it quite a bit, actually. it feels great in the hand, is fairly intuitive to use and has a very nice feature set. fuji has made a nice little camera here. a good substitute when you don't want to walk around with your DSLR and a camera bag. a good alternative when you don't feel like going down the road of another camera system like micro 4/3 or Nex (not that these systems are bad at all). i'm happy with the image quality, although i would like to see high ISO cleaned up a bit, as i really do shoot in low light regularly. i'll plan to update this part of my review when RAW support is enabled in lightroom. all told, considering the sensor size it's really not bad. but i want a lot of bang for my buck!
december 13th update: adobe has just released new versions of Lightroom and ACR with support for X10 RAW files.
december 14th update: a few impressions after working with the RAW files in Lightroom: my main desire was to try to tame high iso noise in lightroom. i think it's safe to say that if you expose the image properly, you can get a useable result at ISO 3200. certainly useable for online use, or prints MAYBE up to 8x10 or so upon first impression. and that's pushing it - that's if the stars align. i feel comfortable using the X10 at ISO 1600, and if i calibrate my expectations accordingly, 3200. Read more ›
in the end i decided to try the fuji x10 above all others mentioned for several reasons:
- the 28-112 focal length is extremely useful, and wonderfully quick at f/2-2.8
- no interchangeable lenses means i don't have to start collecting more equipment (my wallet and wife are thankful)
- the fuji x10 was priced quite a bit lower than the other aforementioned options, especially considering you don't have to buy additional lenses
- i understood that i was going to make some image quality trade offs by going with a smaller sensor, but was willing to roll the dice on fuji, as they seem to be on to something as of late
- i liked the ergonomics of the camera, and the fact that it gave me easy access to all major functions (iso, shutter speed, aperture, AF point selection, AF drive, etc)
- it had a viewfinder that didn't require me to spend a lot more money as an add-on
after using this camera for a bit, here are some initial observations on its functionality:
- the viewfinder, which i thought was going to be terrible, isn't as bad as expected. that said, it's not great if you're coming from a DSLR or good EVF. it's nice and bright, and clear. on the downside there is zero information in the viewfinder, and you have to contend with (expected) parallax, so i find that i'm using it only when the screen isn't the best way to compose. this is hard for me, as i'm a huge fan of composing in the viewfinder, and i find myself frequently putting the camera up to my face only to realize i need to be focusing with the screen instead. i suspect this will take some getting used to. know that if you expect to use this camera primarily with the optical viewfinder you may be disappointed. you should try it out and see what you think.
- fuji should have put some type of anti-finger print coating on the front of the viewfinder. (the type of coating that some filter manufacturers are now using) the front element of the viewfinder seems to always get covered with finger prints, no matter how hard you try to keep it clean, and this clouds up the view.
- the mode dial, shutter, exposure compensation and zoom ring are all of excellent quality, feel good to use and are easy to operate.
- the main command dial on the back (which you will frequently use to adjust aperture or shutter speed values) feels good to operate, however i find that i frequently knock it out of position, changing accidentally changing whatever value it's controlling. i'm not sure how to fix this. there's not much space to put it elsewhere. perhaps if it were a bit harder to turn it would help.
- the sub-command dial is oddly cheap feelings on a camera where everything else feels very solid. it has no detent and therefore spins too easily and feels kind of loose. this is by no means a deal breaker, just a minor annoyance. the camera, on the whole, is very well put together and feels solid.
- there is an annoying camera shake alert that pops up onto the screen when shooting at slow shutter speeds that gets in the way of composing. as far as i can tell, you can't turn this off. i know when i'm shooting at a low shutter speed, and what the effects of this are, so i'd really prefer to be able to turn off this annoying "WARNING!" that pops up all the time. (it looks like a little shaky camera on the display)
- despite what i read, i found the menu layout to be very intuitive and easy to navigate. i read the manual and basically had the functionality of this camera down in about 24 hours after receiving it. if you've wrapped your head around the technicalities of a DSLR this really shouldn't pose a challenge.
- the lack of shallow depth of field isn't really that big of an issue. you CAN get shallow depth of field using wide apertures and longer focal lengths. but one of the nice benefits of a large depth of field is that you can shoot at 28mm f/2 and NOT have extremely shallow depth of field. this is very useful if you're shooting indoors in low light, because your DoF isn't razor thin, meaning your AF doesn't miss nearly as frequently as it might on a full frame DSLR.
- the macro and super-macro modes are great! i had zero expectation for macro ability, but i find myself using this often. it's easy to turn on and allows you to get very close to your subject. an unexpected plus.
- the panorama function actually works. i might be late to the party on this one. i never expected it to be any good, but it really does work. another unexpected plus.
- the "pro photo" function that blow out backgrounds yields fairly cheesy results. doesn't look like proper shallow DoF. skip this one.
- the expanded dynamic range and low light modes are nice to have. and if you hand the camera to someone who knows nothing about photography and set it to EXR Auto, chances are they'll get usable results even in high contrast or low light situations. these modes do reduce the resolution of the files, so use them sparingly if this is a concern.
- why on earth do i have to change the ISO in every different camera mode instead of changing it once and having it carry over to other modes? ISO is easily changed, but this is still kind of annoying.
- the dedicated RAW button is ridiculous. at least make it programmable so i can make it something else. an easy firmware fix, no?
- i found i was having faster AF times in low light without the AF assist beam. try turning this off if you experience the same issue. overall AF performance is pretty good. not spectacular, not instant, but not slow enough that it's frustrating to use. (i wouldn't buy this camera to shoot sports, obviously.)
- the face of the camera is clean and doesn't draw a lot of attention to itself when shooting on the street. the strap that comes with the camera is fine. it does have some white branding on it, but it's easily covered up with a little tape or black sharpie, if, like me, you can't stand to have logos all over you.
- speaking of shooting on the street, if you turn off the sounds on the X10 the camera is essentially silent. this is fantastic. if you use the viewfinder with your left eye you can see the AF confirmation light come on with your right eye, so you know you've locked focus even with the sound off and no confirmation in the viewfinder.
now that i've gone on about using the camera, how about image quality? first, the following impressions are only based on out of camera JPG files. i plan to update this part of the review when the RAW files can be opened in Lightroom/Photoshop. the included RAW conversion software, Silkypix, is absolutely horrible and i quit bothering trying to use it after a couple of days. here's hoping lightroom 3.6 supports x10 RAW.
if you are coming from something like an 18 or 24 megapixel DSLR, allow me to re-calibrate your expectations right off the bat. this is NOT going to deliver DSLR image quality. even inexpensive DSLR image quality. if you are used to working on your RAW files in Lightroom/Aperture/Photoshop, and frequently view them at 100%, you might have a minor heart attack when you open up in-camera JPG files from the X10. (we'll see how this changes when we can really dig into the RAW files.)
out of camera JPG's are very nice up to about ISO 800. ISO 1600 aren't bad a lot of the time, but sometimes the noise is a bit much. low light images at ISO 3200 aren't good for anything but viewing at snapshot size. i even fiddled with the NR settings (turn it down a bit, IMO, unless you want the image to look like plastic) but it didn't help the ISO 3200 files much. applying some NR to the JPG files in lightroom helped a bit, but couldn't save the worst of the bunch. this is where RAW processing may help a lot. i'm hoping RAW processing in lightroom will make using ISO 3200 regularly usable. we will have to wait and see.
so, what do i think of the fuji x10 so far? i like it quite a bit, actually. it feels great in the hand, is fairly intuitive to use and has a very nice feature set. fuji has made a nice little camera here. a good substitute when you don't want to walk around with your DSLR and a camera bag. a good alternative when you don't feel like going down the road of another camera system like micro 4/3 or Nex (not that these systems are bad at all). i'm happy with the image quality, although i would like to see high ISO cleaned up a bit, as i really do shoot in low light regularly. i'll plan to update this part of my review when RAW support is enabled in lightroom. all told, considering the sensor size it's really not bad. but i want a lot of bang for my buck!
december 13th update: adobe has just released new versions of Lightroom and ACR with support for X10 RAW files.
december 14th update: a few impressions after working with the RAW files in Lightroom: my main desire was to try to tame high iso noise in lightroom. i think it's safe to say that if you expose the image properly, you can get a useable result at ISO 3200. certainly useable for online use, or prints MAYBE up to 8x10 or so upon first impression. and that's pushing it - that's if the stars align. i feel comfortable using the X10 at ISO 1600, and if i calibrate my expectations accordingly, 3200. Read more ›
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