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Fujifilm X10 12 MP EXR CMOS Digital Camera with f2.0-f2.8 4x Optical Zoom Lens and 2.8-Inch LCD

201 customer reviews
| 23 answered questions

Available from these sellers.

From the experts at DPReview
Overall score: 76%
See review summary and sample images
What is DPReview and its awards?

Digital Photography Review is the most popular dedicated enthusiast digital photography site on the Internet. Our authoritative reviews have earned us the trust of photographers and camera buyers all over the world, for more than 15 years.

Gold and Silver Awards are given to products that deserve special recognition based on how well they perform relative to their competitors at the time of review.

  • Large 2/3-inch, 12-megapixel EXR-CMOS sensor and advanced EXR processor; RAW shooting and in-camera RAW processing
  • f2.0 wide-angle and f2.8 telephoto, bright Fujinon 4x optical manual barrel zoom lens
  • Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual); 1080p Full HD movie recording capabilities
  • Motion Panorama 360 for seamless 360-degree panoramic shooting; manual pop-up flash with a range of 7 meters
  • Capture images and video to SD/SDHC/SDXC memory cards (not included)
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Technical Details

Review summary from DPReview

DPReview Silver Award July 2012
The robust, confidence-inspiring build quality stands out among its peers. Most importantly though, the X10 is an enjoyable camera to use in the field that can consistently deliver good-looking images with a minimum of fuss.
Amadou Diallo Amadou Diallo Barney Britton Barney Britton


The Fujifilm X10 combines retro-styled attractiveness with excellent build quality, a fast zoom lens and all the external controls you could want in a compact camera. The camera's EXR sensor technology allows for impressive dynamic range and in combination with the X10's relatively large sensor allows for very good high ISO performance.

Reasons to buy

  • Very good JPEG image quality in 6MP capture modes
  • EXR sensor technology provides impressive dynamic range and noise performance
  • Fast, very sharp zoom lens with an f/2.0-2.8 aperture
  • Image stabilization that offers roughly a 3 stop advantage
  • Extensive manual control points including a mode dial and two Fn buttons
  • Good range of image quality parameters
  • Excellent in-camera raw conversion
  • Good handling
  • Bright optical viewfinder
  • Robust build quality
  • Accurate AF system

Things to consider

  • Image quality of 12MP JPEG files is lacking compared to peers with more conventional sensors
  • Poor image quality of Raw files processed via the bundled (and other third party) software
  • Live view is partially obscured by menu overlay
  • Optical viewfinder placement means the lens barrel is visible at wide to medium focal lengths
  • Very limited manual controls for video recording
  • Visible artifacts in video capture
  • No manual focus in video mode
  • Large footprint compared to competition
  • Poor battery life
  • Non-standard lens filter threads

Suggested for

Users who want external controls. Those who often shoot in high contrast conditions.

Not suggested for

Users who want a pocketable camera. Those who plan to regularly shoot video.
Poor Excellent
Build quality
Ergonomics & handling
Exposure & focus accuracy
Image quality (RAW)
Image quality (JPEG)
Flash performance
Low light / high ISO performance
Movie / video mode
Scoring is relative only to the other products in the same category.
DPReview is the world’s most popular dedicated enthusiast digital photography website. Since 1998 its mission has remained unchanged: to deliver the best reviews of cameras and lenses anywhere on the Internet, and help you find the right gear for your needs.

Product Description

Product Description

The Fuji FinePix X10 12MP Compact Digital Camera with EXR Technology enables you to take your passion to the next level. The X10 demonstrates exceptional performance that will ignite your creativity. Explore X10's potential through its top quality components, intuitive controls and advanced operability while enjoying the precise fit and finish typically found in much more complicated, less approachable photographic products. The combination of a versatile and functional Fujnon 4x optical zoom lens and a bright viewfinder give a sensational shooting experience. It features a bright, high contrast, 2.8-inch LCD monitor which lets you comfortably compose and preview your shots. With its ultra-wide view angle, you can hold the camera high or low to frame your shot, and later let everyone gather around to enjoy the results. Finally, revel in the design that gives you that feeling of holding something special and unique. FUJIFILM'S X10 digital camera invites you to master its every possibility.What's in the box: Fujifilm X10 Digital Camera (Black),NP-50 Lithium-Ion Battery (3.7v 1000mAh),BC-45W Battery Charger,Shoulder Strap,Lens Cap,USB Cable,CD-ROM and Owner's Manual.

From the Manufacturer

The Fujifilm X10 digital camera feature a new larger 2/3-inch 12-megapixel EXR CMOS sensor and a bright, high-definition Fujinon F2.0 wide-angle to F2.8 telephoto, 4x manual zoom lens (28-112mm) with a proprietary Super EBC (Electron Beam Coating) that produces superb image quality from edge to edge.

Fujifilm X10  highlights
The sleek X10 is a sophisticated compact digital camera that follows in the footsteps of the multi- award winning Fujifilm X100, and it now combines a trim and refined blackout design, an easy-to-use manual barrel zoom lens and a traditional optical viewfinder with a wide 20-degree field of view for exceptional image composition.

The X10's stunning body is built from lightweight, yet ultra strong, die-cast magnesium alloy and has an upper control deck with mode dials and an aluminum milled, textured finish lens ring. The 4x manual zoom lens ring doubles as an on/off power switch, ensuring fast start times to capture even the most fleeting shooting scenario.

Fujifilm X10 Highlights

Exceptional Image Quality
The X10 features a newly-developed, larger 2/3-inch 12-megapixel EXR CMOS sensor that combines Fujifilm's proprietary EXR technology with CMOS technology to provide bright, sharp images in all shooting conditions. The intelligent EXR CMOS sensor automatically selects the optimum shooting mode from a total of 99 different variations to capture every type of scene perfectly, even in the most difficult photography situations.

Fujifilm X10  highlights
The X10's EXR CMOS sensor selects the optimum shooting mode for any lighting situation:
  • SN (Signal to Noise) High Sensitivity and Low Noise – produces clear and sharp high-sensitivity images while keeping noise levels low, which is ideal for capturing night scenes or indoor situations with poor lighting.
  • DR (Dynamic Range) Wide Dynamic Range – delivers an increased dynamic range (up to 1600%) to deliver rich gradations and detail in both shadows and highlights.
  • HR (High Resolution) – takes full advantage of the 12 megapixel resolution to reproduce the finest details in landscape and portrait scenes, perfect for use on bright clear days.
The X10's fast EXR processor also delivers high-speed continuous shooting – up to 7 frames per second – at the full 12-megapixel resolution (L size), and 10 frames per second at the reduced resolution M size.

Bright Optical System
The X10 features a newly-developed high-definition FUJINON 4x manual zoom lens (28-112mm) with a Super EBC (Electron Beam Coating) that achieves superb image clarity from edge to edge. By treating all of the lens elements with the multilayer Super EBC, the X10 expertly reduces ghosting and lens flare and delivers an impeccably sharp image.

The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements. Together with its wide-angle maximum aperture of F2.0 to a maximum telephoto aperture of F2.8, the X10 delivers beautiful, bright images with outstanding clarity.

In its spacious glass optical viewfinder, the X10 uses an arrangement of 3 aspherical lenses plus a special 2 glass prism configuration to give the photographer a composition experience that is marked by superior brightness and superb field of view with its extra wide 20° viewing angle.

Fujifilm X10  highlights
X10 Premium Shooting Experience
In less than one second, photographers can be ready to shoot in almost any situation thanks to the X10's power switch that has been aptly integrated into the manual zoom barrel. This smart and simple design feature allows faster photography response times and helps to avoid missed photo opportunities.

Once ready to shoot, the X10's all-metal lens barrel and smooth zoom rotation helps you compose photos quickly and easily, and its remarkably quick shutter-release lag time of approximately 0.01 seconds lets you capture even the most momentary of photography scenarios.

The X10 also features a newly developed Optical Image Stabilization mechanism that all but eliminates motion blur by maximizing sensor performance, and its 49-point matrix contrast auto focus provides high-speed and high-precision focusing thanks to the fast CMOS capabilities and the advanced EXR Processor system.

The X10's lens is capable of taking super-macro shots as close up as 1cm, and combined with its 7-blade aperture, the X10 generates a stunning soft-focus “bokeh” effect that makes it the ideal choice for shooting perfect portraits.

The X10 is proudly manufactured in Japan, and as a mark of true quality, it prominently features the words “made in Japan” along the rear of the chassis near the viewfinder.

Fujifilm X10  highlights

X10 Key Features
  • 4x manual optical zoom featuring Fujifilm's new Intelligent Digital Zoom technology that doubles telephoto capabilities and provides up to 8x zoom
  • Fast power start-up; the X10 is fully ready to shoot in approximately 0.8 seconds using the on/off power switch built into the lens ring (must be in Quick Start mode)
  • High-contrast and wide viewing-angle 2.8" 460K dot high contrast LCD screen that provides excellent viewing even outdoors and in bright sunlight
  • Diverse manual shooting modes that can be selected according to scene type (Program / Aperture Priority / Shutter Speed Priority / Manual)
  • Four diverse auto bracketing functions for exposure, ISO sensitivity, dynamic range and film simulation
  • RAW shooting and in-camera RAW processing (SilkyPix RAW conversion software supplied in-box)
  • Best-in-class3 1080p Full HD movie recording capabilities
  • Film Simulation Modes (eight setting are available, including Velvia / PROVIA / ASTIA)
  • Manual pop-up flash with a range of 7 meters (approximately 23 feet)
  • Electronic horizon leveling gauge to ensure that the camera is being held level, and histogram display to check image gradation
  • Motion Panorama 360° for seamless 360-degree panoramic shooting

Product Details

  • Product Dimensions: 4.6 x 2.2 x 2.8 inches ; 12.3 ounces
  • Shipping Weight: 2.2 pounds
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B005KBB79C
  • Item model number: Fujifilm X10 Digital Camera
  • Batteries 1 Lithium Metal batteries required. (included)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (201 customer reviews)
  • Amazon Best Sellers Rank: #9,420 in Camera & Photo (See Top 100 in Camera & Photo)
  • Product Warranty: For warranty information about this product, please click here
  • Date first available at September 14, 2012

Read about our customers' top-rated cameras on our review page: Point-and-Shoot Cameras

Customer Reviews

Most Helpful Customer Reviews

223 of 237 people found the following review helpful By Amazon Customer on November 22, 2011
Verified Purchase
PLEASE SEE MY MORE RECENT UPDATES AT THE END OF THIS REVIEW. I've downgraded my rating from 5 stars to 4 as well.

For the past couple of months I've been looking for a high end "pocket" camera to fill the gap between my Casio throw-away and my Nikon D200. I read all the reviews for the Ricoh GRD iii and iv, and couple of other cameras in that price range and performance, and was just about to pull the trigger on one of those choices.

Then, just a week ago, I stumbled on to a reference for the Fuji X10. I had long lusted after the previously-released X100, but just decided that the buy-in price was a bit too steep just for the cool-factor, for a camera barely less portable than the D200.

After lots of pondering, I decided to place an Amazon order for this camera. Then, as now (late Nov 2011), Amazon showed the camera as currently out of stock. I went ahead and placed the provisional order. Two days later, I received notice that Amazon expected to have the camera by early December. The FOLLOWING day, I got notice the camera had shipped!!, and I should see in on Monday. Instead, the very next day, a Friday, the camera showed up at my door step!

I'll readily admit to being an unabashed impulse buyer. And, let's face it, 600 clams for a "point and shoot" is not a trivial sum, and I fully expected that I might experience a bad case of the post-purchase blues once the new wore off my latest toy.

Thus far such has not been the case! This camera has absolutely exceeded ALL my expectations. When the camera arrived, a professional photographer friend was a house guest, and I could hardly pry the camera from his hands. Both he and I were blown away by the incredible low-light performance of this camera.
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144 of 155 people found the following review helpful By MeridianX on November 9, 2011
Verified Purchase
I am a proud owner of a Fujifilm X100. The X100, as much as I love it, is a bit large and heavy and the fixed lens limits its' use in certain situations. As such, I could not wait for the X10. Overall the camera lives up to the "little brother of the X100" tag line. Quality is simple top notch! It is also, obviously, much more portable than the X100. The "on" mode with the lens is a far superior idea to the "on/off" switch on the x100. While there is no comparison to the awesome viewfinder of X100, this viewfinder works well and is welcomed while shooting in bright sun. It reacts immediately while you are zooming the lens. I would, however, love to see the next version have the eye sensor like the X100 that switches off the screen display when you put your up to the viewfinder. Regarding general picture IQ (without pixel peeping) you can barely tell the difference between pictures taken with the X100. When pictures are shown to "normal" people, of the same subject taken with both cameras, most could not tell the difference with shots taken outdoors in daylight and/ or shots printed up to 5x7. On the computer, while looking at pictures taken with higher ISO's, there does appears to be some smearing I think due to some noise reduction kicking in. Regarding the zoom, it is great feature to have after constantly using your feet as the zoom while using the X100. Quickly, while shooting with a flash, you are reminded you have to remember to use a rangefinder hold while using the zoom (hand under the lens not to the side) otherwise you will find yourself blocking the flash during shooting. Also the thumb does not seem to have a natural resting point but after a while I didn't notice the initial weirdness.Read more ›
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40 of 42 people found the following review helpful By Tim Kimzey on September 20, 2012
Verified Purchase
I've been eyeing this camera since it was first announced. But then some of the negative reviews and tests started coming out and i almost forgot about and dismissed it.

For background, i work as a photojournalist (over 25 years) using DSLR's on a daily basis. The only "point-and-shoot" i've owned was a now very dated Nikon Coolpix 5000. I used it for a few years for some snapshooting but was never happy with it, and hadn't thought much about getting another snapshooter camera until recently. Mostly wanted something small and light to shoot while on hikes, vacation, family snapshots. But wanted something that could be used with manual control and easy to do so. In contrast, although the newer 4/3's cameras with interchangeable lenses are nice, and getting on the level of higher image quality, i could care less. I own multiple higher-end DSLR bodies (starting with a D1) with dozens of lenses from 8mm fisheye to 300/2.8. I personally did not want to pay for another entire system. Plus that defeats the purpose of having a small carry-anywhere camera with one integral lens. If you are not in my situation, i can understand if you want a system to begin with, but the way i look at it, no matter how good the smaller cameras get, the bigger ones with bigger sensors are always going to have better image quality. Plus many of the small system's lenses are still pricey and don't have a good range yet, and they are not that fast. They are not going to compete with a full-frame 85 f/1.4 for sharpness, resolution, bokeh.

So, after much careful study of various models and the assurance that Fuji would either fix the sensor issue (highlight orbs) or i could possibly be lucky enough to get a newer one with the new sensor, i made the plunge.
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