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Fujifilm X100 12.3 MP APS-C CMOS EXR Digital Camera with 23mm Fujinon Lens and 2.8-Inch LCD

by Fujifilm
4.3 out of 5 stars  See all reviews (158 customer reviews)

List Price: $1,199.95
Price: $1,099.99 & FREE Shipping. Details
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Color: Silver
  • 12.3-megapixel APS-C CMOS sensor
  • Newly-developed lens offers a focal length of 23mm (135 equivalent: 35mm) and a widest aperture of F2. Made from molded glass, the lens contains 8 elements in 6 groups
  • Hybrid Viewfinder combines the window-type "bright frame" optical viewfinder, and the electronic viewfinder system
  • HD Movie Mode; capture 720p video
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Frequently Bought Together

Fujifilm X100 12.3 MP APS-C CMOS EXR Digital Camera with 23mm Fujinon Lens and 2.8-Inch LCD + MaximalPower DB FUJ NP-95 Replacement Battery for Fujifilm FinePix X100, F30, F31fd, Real 3D W, Fully Decoded w 3yr warranty + B+W 49mm Clear UV Haze with Multi-Resistant Coating (010M)
Price for all three: $1,141.33

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Color: Silver
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Fujifilm FinePix X100: In-depth review by dpreview.com

Read the full Fujifilm FinePix X100 preview at dpreview.com
In amongst all the cameras announced at Photokina 2010 - including enthusiast SLRs such as the Nikon D7000, Canon EOS 60D, Pentax K-5 and Sigma SD1 - one utterly unexpected model stole the show. Fujifilm unveiled the FinePix X100, a compact camera with an SLR-size APS-C sensor and traditional analogue control dials, that hides ground-breaking technology inside a retro-styled body with looks to die for. It's the company's first camera with a large, APS-C sensor aimed at professionals and advanced amateurs since the S5 Pro DSLR of 2006.

Read the full Fujifilm FinePix X100 review at dpreview.com


Product Details

Color: Silver
  • Product Dimensions: 5 x 2.1 x 2.9 inches ; 15.7 ounces
  • Shipping Weight: 7 pounds (View shipping rates and policies)
  • Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues.
  • ASIN: B0043RS864
  • Item model number: X100
  • Batteries 2 Lithium ion batteries required. (included)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (158 customer reviews)
  • Amazon Best Sellers Rank: #999 in Camera & Photo (See Top 100 in Camera & Photo)
  • Date first available at Amazon.com: September 20, 2010

Product Description

Color: Silver

From the Manufacturer

The Fujifilm FinePix X100 is a high-precision digital compact camera that combines modern technology with a traditional camera design to deliver the ultimate in image quality.

Fujifilm FinePix X100 concept camera highlights
Featuring an APS-C CMOS sensor (12.3 megapixel), a Fujinon 23mm Single Focal Length Fixed F2 lens, a 2.8-inch LCD with 460K pixel, and the world's first Hybrid Viewfinder, the FinePix X100 captures exceptionally high quality images.


Fujifilm FinePix X100 Highlights


Custom 12.3-megapixel APS-C CMOS sensor
The FinePix X100 features a custom 12.3-megapixel APS-C CMOS high-performance sensor, internally optimized and developed exclusively for this model. Optimization of the angle-of-incidence in conjunction with the specially developed lens maximizes light gathering efficiency extending to the perimeter of the sensor for a sharper image with exceptional clarity. When shooting HD movies, the combination of the large-sized sensor and the large aperture F2 lens, lets users create a soft out-of-focus image--a capability not available in conventional compact cameras. The ideal combination of a fixed focal length lens, high-sensitivity sensor (approximately 10 times the sensitivity of a conventional compact*) and a high-performance image processor captures extremely high quality images from low sensitivity to high sensitivity. In standard form, the planned ISO range is from 200 to 6400, but this can be expanded to include 100 and 12800.


The newly developed EXR Processor takes EXR processing to new heights. Combined with the high-sensitivity sensor, the EXR Processor achieves the highest resolution, sensitivity and dynamic range ever produced by a FinePix digital camera for the ultimate in image quality. The high-speed CMOS sensor read-out and the EXR Processor's enhanced focusing system contribute to the high-speed AF performance, while the combination of the optical viewfinder and extremely low shutter lag time enhance the image capture experience.


Fujifilm FinePix X100 concept camera highlights

High-performance 23mm F2 Fujinon lens
The FinePix X100 comes with a new Fujinon non-collapsible lens structure that expands the realm of photographic expression with sharper resolution from the center to the corners. It has a 23mm (135 equivalent: 35mm) F2 lens, with eight elements in six groups. One aspherical glass molded lens. The adoption of the non-collapsible lens structure with minimized lens length not only contributes to the compact size, but also eliminates telescoping of the lens when the power is on. It's ready to start taking photos the moment the user turns it on. In addition, the lens features not only the large F2 aperture value, but also an optical architecture that maintains a high degree of resolution even when closed by 1 to 2 stops. The adoption of a 9-blade aperture diaphragm combined with the large F2 aperture and high-quality optics lets users take photos with a beautiful circular soft out-of-focus (bokeh) effect. With macro shooting capability as close as four inches, users can explore the fun and fascination of close-up photography. The built-in ND filter (equivalent f-stop reduction of three) can be switched ON/OFF via simple in-camera settings.

Fujifilm FinePix X100 concept camera highlights

World's first Hybrid Viewfinder
The true enjoyment of photography begins with the thrill of seeing the world through a viewfinder. The new Hybrid Viewfinder has been developed to reintroduce users to this essential camera experience. It combines the window-type "bright frame" optical viewfinder found in rangefinder-type film cameras such as the classic 135-size or medium-format cameras, with the electronic viewfinder system incorporated in most compact or mirrorless digital cameras. By integrating a prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder, the Hybrid Viewfinder can show both the shooting frame and a variety of electronic shooting data. It can also be used as a high-quality electronic viewfinder to compose or playback shots. With this ability to instantly switch between optical and electronic viewfinder modes using the simple "one touch" control, the new Hybrid Viewfinder offers users expanded freedom in the composition and enjoyment of photography in a wide range of challenging shooting conditions.

Fujifilm FinePix X100 concept camera highlights

The reverse Galilean optical finder with a 0.5x magnification features all-glass elements made from high-refractive index glass and demonstrates low chromatic aberration and distortion.

In optical viewfinder (OVF) mode, the brightness of both the "bright frame" and text data is automatically adjusted according to the brightness of scene area, ensuring that shooting information is always easily and clearly viewable. Also, the displayed shooting data is constantly updated according to changes in shutter speed, exposure, sensitivity and other settings, so that the user's eye never has to leave the viewfinder. In electronic viewfinder (EVF) mode, the photographer can preview the picture or playback the result with the "through the sensor" image review and high-resolution 1,440,000-dot quality. With a flick of the one-touch lever, the user can switch to EVF to preview and confirm exposure settings, depth-of-field, and white balance--an especially useful capability when shooting macro shots and other scenes that are hard to confirm with only an optical viewfinder.

Stunning retro design
The FinePix X100 features a beautiful, high-quality design inspired by the classic look and feel of traditional film cameras. The top cover of the upper control deck and the bottom surface have been die-cast from magnesium alloy (semi-solid metal casting), contributing to a high-precision camera body. All dials and rings are precision milled from metal. The ergonomics of the design offer the perfect balance between compact convenience and user-friendly functionality. Traditional 'manual' dials lets the user confirm the position of the settings without turning on the power. The camera's controls have been carefully thought out to give the photographer simple and speedy access to aperture, shutter speed, exposure compensation, etc, allowing maximum creative expression with minimum hassle and enabling the user to view settings--even when the power of the camera is turned off. Custom modes can also be accessed with a one-touch settings change. The chassis has been finished with high-quality leather-like accents and is both a delight to use and a pleasure to hold.

RAW quality for image enhancement functions
Capturing the scene in RAW format is easy with just a press of the readily accessible RAW Button on the back of the camera. Photographers can use the built-in RAW Development function to process the RAW data in-camera using the camera's image quality settings. In addition to Fujifilm's original Film Simulation Modes that give photos the distinctive look of Velvia, PROVIA and ASTIA color reversal film emulsions, X100 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R/Ye/G filter settings. Separate adjustment of shadow tones and highlight tones lets users reproduce the rich tonality of high-contrast subjects.

Additional Features

  • EVF/OVF Focus Area: The FinePix X100 offers users the choice between the 49-point auto EVF focus area or the 25-point OVF auto focus area as well as the selection of 5 different focus area sizes in EVF mode. Depending on the needs of each scene, the FinePix X100 offers easy focusing by design.
  • HD Movie mode: Lets users capture the action in 720p high-definition detail. Just like taking still photos, users can capture movies with aperture-priority AE and enjoy a soft, defocused background effect. In addition, the built-in HDMI Mini connector allows users to easily and directly connect the FinePix X100 to high-definition TVs for showing stills and movies with plug-and-play ease.
  • Motion Panorama: With the built-in Motion Panorama function, it is easy to capture 180° and 120° panoramic photos. Later users can print the results as pin-sharp A3-size (11.7" X 16.5") enlargements and share the enjoyment of high-quality panoramic photography.
  • Multi-Bracketing Functions: The FinePix X100 has four types of bracketing functions: AE, ISO, Dynamic Range and Film Simulation. One click of the shutter captures 3 bracketed images of the scene so the photographer knows he's captured the moment. Star Quality--Premium Accessory Lineup

Product Description

The Fujifilm FinePix X100 is a high-precision digital compact camera that combines modern technology with a traditional camera design to deliver the ultimate in image quality.Featuring an APS-C CMOS sensor (12.3 megapixel), a Fujinon 23mm Single Focal Length Fixed F2 lens, a 2.8-inch LCD with 460K pixel, and the world's first Hybrid Viewfinder, the FinePix X100 captures exceptionally high quality images.What's in the box: Fujifilm FinePix X100 Digital Camera, Li-ion Battery (NP-95), Battery Charger (BC-65N), Shoulder Strap, USB Cable, Lens Cap, Metal Strap Clip, Protective Cover, Clip Attaching Tool, CD-ROM, Owner's Manual and 1-Year Limited Warranty.

Customer Reviews

I like the manual focusing. Kamera King  |  43 reviewers made a similar statement
The build quality is like a good film camera. Zentech  |  47 reviewers made a similar statement
Most Helpful Customer Reviews
263 of 282 people found the following review helpful
Color Name:Silver
I will start right off who this camera is not for. If you are looking for an all-around camera, this is not it (Get a GH1 or GH2). If you try to use it as an all around camera you will hate it. If you don't have a good fast camera already then this camera is probably not for you. If you are trying to take pictures of moving objects, this camera is probably not for you. This camera takes a fair amount of time to set up a shot so any fast moving subject will be very difficult to capture properly. This camera is in no way a beginners camera. If you are looking to just point and shoot, then you will need to look elsewhere.

If you like to take your time to frame and set the exposure on your camera then this might be the camera for you. If you want a small portable camera, with exceptional picture quality, great noise qualities, and a built in view finder, then this is most likely the camera for you. If you want an exceptionally quite camera, this one is amazing. There really is no other digital camera like it.

This camera reminds me mostly of shooting my Leica M8 and that is a good thing. If you think of the X100 as an automatic manual focus you can get some really nice shots.

I initially bought the X100 to shoot outdoor portraits and it does that very well. Better than any other camera around right now. That was the initial reason I decided to keep the X100. When I first shot with it I really did not like the handling and was thinking of returning it. My big mistake was trying to use this as an all around camera when it is not.

However, I just spent a week shooting the camera in Berlin and I really enjoyed using it. My kit was a GH1, GH2, and X100. I left all of my Nikons at home as they are too big and heavy.
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572 of 638 people found the following review helpful
5.0 out of 5 stars A review of the X100 by a Nikon dSLR and m4/3 owner April 9, 2011
Color Name:Silver|Amazon Verified Purchase
I am writing this review from the perspective of someone who owns a Nikon full-frame dSLR (Nikon D700+MB-D10), two Nikon crop dSLR (Nikon D7000+MB-D11 and Nikon D3100) and an m4/3 camera (Panasonic GH2).

I receive the Fujifilm X100 about 5 days ago and since then, I have been slowly learning the features and capabilities of this camera. I will be steadily adding to this review in the coming days but I thought I'd share here my initial impressions of the X100 to help those wondering whether to get this camera make their decision.

Though I tried my hand at using small cameras that can shot RAW and provide full manual controls on aperture, shutter speed, ISO and White Balance (the Panasonic LX-3 and the Canon S90 being among these), I was never happy with the marginal photos that I could take with these cameras. This is mainly due to the small-sized camera sensor. Yet part of my dis-satisfaction with these cameras is also due to the shooting position where one extends one's arms to view and compose with the rear LCD screen rather than the viewfinder to the eye position when using a dSLR. After trying my hand with these cameras, I sold them but knew that my next small and light camera must have a large sensor and a proper viewfinder.

My initial attempt to finally address this issue on poor image quality and sub-optimal shooting stance yet have a small and compact camera was my purchase of the Nikon D3100 which I paired with a Nikkor 35mm f/1.8G DX lens. Equipped with a good-sized sensor, a real optical view finder (OVF) and a very capable lens, this setup provided me with a compact, light, inexpensive and very capable camera setup. I was very happy with the setup and it provided me some relief from using the D700+MB-D10 or D7000+MB-D11 combo.
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79 of 85 people found the following review helpful
5.0 out of 5 stars Great camera but not for everyone. May 16, 2011
Color Name:Silver|Amazon Verified Purchase
My name is Alan, I orderes this camera under my wife's account.

Before this camera was announced I had looked at the Sigma DP2 camera. The Sigma took great pictures but was slow and could not handle candids. I was tempted but not enough. When the X100 was announced it looked like it solved the problems that the Sigma has. I wanted this camera.

This camera is not for everyone. Fuji says this camera is for pros and serious amatures. This is true. In designing the camera to appear like an old rangefinder they incorporated program mode, aperature priority, shutter priority and manual mode exactly as they worked in the old cameras. This left out the "safe mode" that existes in other cameras that limits what you can do in the menus to things that will really screw up your shooting. In safe mode typically you can't enter a white balance any you can't set the ISO to 12,800. If you don;t know what you are doing with the camera you can mess up all your shots. The manual leaves out some details. The camera has seperate ISOs for program, apertature priority, shutter priority, manual and panorama. Until you realize that changing mode also changes ISO you can loose some pictures. You have to put some effort into learning this camera.

The handling is certainly adaquate, but it takes some getting used to. When using the optical viewfinder at close range the focus box in the viewfinder will not correspond to what you are aiming. at. Don't use the optical viewfinder at close range. Problem solved. When you press the shutter button half way down the electric viewfinder freezes until focus is attained. Not a real problem but for a $1200 camera they should have done better. When changing to and from macro the display does not update fast enought. Another thing to get used to.
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Most Recent Customer Reviews
5.0 out of 5 stars Great Camera.
I could go on and on about this camera, but instead, I'll just tell you this. After over 15 years of photography, no other camera has come this close to perfection. Read more
Published 12 days ago by Armored Rah
5.0 out of 5 stars Best "FUN" Camera for the pro photographer
I love this thing. More than all my L glass and my 5d2s. It takes AMAZING jpegs images, its is subtle and barely draws attention. Its light. Read more
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5.0 out of 5 stars a photographer's camera
I am an avid photographer, take a picture of something virtually every day. This is my carry with me at all times camera.
Excellent images. Good at higher ISO's. Read more
Published 1 month ago by Gerald
5.0 out of 5 stars Great Walk Around / Travel Camera
General Overview- Over a Year of Use!
I won't bore you specs and pixel-peeping analysis, this camera is fantastic! Read more
Published 1 month ago by Brent Alexander
5.0 out of 5 stars Its a great Camera
I get strange looks whenever I pull this camera out. People think its a Leica from the 50s. The picture quality is stunning. 90% of the time I do not even use the flash. Read more
Published 2 months ago by BIPIN PILLAY
5.0 out of 5 stars I love this limited edition at a significant price reduction.
Purchased this from Amazon as used. Actually it is brand new judged by the manual and components are still sealed in original wrapping. Read more
Published 3 months ago by Francis Fung
5.0 out of 5 stars Fujifilm will never go out of style
Fujifilm makes great quality cameras for beginners to experts and they mostly always give their products a vintage look to them. Read more
Published 3 months ago by kristy156
4.0 out of 5 stars Amazing camera
I'm a professional photographer, for work I use Nikon D3x or a Hasselblad H with a digital back (rental) I bought this to have a nice walk around camera. For that its perfect. Read more
Published 3 months ago by Brett Moen
4.0 out of 5 stars A Professional's Point & Shoot
The X100 is the last body out of the bag, unless I'm looking to go light & discrete. I'm a nature/wilflife photographer, so this camera does not see a lot of action. Read more
Published 4 months ago by Bruce Leventhal
4.0 out of 5 stars Review
Excellent pictures. A little complicated but is a high-end product that I still need to fully master. It doesn't need a zoom feature, since it is almost full-frame.
Published 4 months ago by Milt Lefebvre
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