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  • Fujifilm X100 12.3 MP APS-C CMOS EXR Digital Camera with 23mm Fujinon Lens and 2.8-Inch LCD
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Fujifilm X100 12.3 MP APS-C CMOS EXR Digital Camera with 23mm Fujinon Lens and 2.8-Inch LCD

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  • 12.3-megapixel APS-C CMOS sensor
  • Newly-developed lens offers a focal length of 23mm (135 equivalent: 35mm) and a widest aperture of F2. Made from molded glass, the lens contains 8 elements in 6 groups
  • Hybrid Viewfinder combines the window-type "bright frame" optical viewfinder, and the electronic viewfinder system
  • HD Movie Mode; capture 720p video
12 new from $730.00 16 used from $579.94 1 refurbished from $888.00

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Fujifilm X100 12.3 MP APS-C CMOS EXR Digital Camera with 23mm Fujinon Lens and 2.8-Inch LCD + MaximalPower DB FUJ NP-95 Replacement Battery for Fujifilm FinePix X100, F30, F31fd, Real 3D W, Fully Decoded w 3yr warranty + B+W 49mm Clear UV Haze with Multi-Resistant Coating (010M)
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Fujifilm FinePix X100: In-depth review by dpreview.com

Read the full Fujifilm FinePix X100 preview at dpreview.com
In amongst all the cameras announced at Photokina 2010 - including enthusiast SLRs such as the Nikon D7000, Canon EOS 60D, Pentax K-5 and Sigma SD1 - one utterly unexpected model stole the show. Fujifilm unveiled the FinePix X100, a compact camera with an SLR-size APS-C sensor and traditional analogue control dials, that hides ground-breaking technology inside a retro-styled body with looks to die for. It's the company's first camera with a large, APS-C sensor aimed at professionals and advanced amateurs since the S5 Pro DSLR of 2006.

Read the full Fujifilm FinePix X100 review at dpreview.com


Product Details

Color: Silver
  • Product Dimensions: 5 x 2.1 x 2.9 inches ; 15.7 ounces
  • Shipping Weight: 7 pounds (View shipping rates and policies)
  • Shipping: Currently, item can be shipped only within the U.S.
  • ASIN: B0043RS864
  • Item model number: X100
  • Batteries 2 Lithium ion batteries required. (included)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (178 customer reviews)
  • Amazon Best Sellers Rank: #760 in Camera & Photo (See Top 100 in Camera & Photo)
  • Date first available at Amazon.com: September 20, 2010

Product Description

Color: Silver

From the Manufacturer

The Fujifilm FinePix X100 is a high-precision digital compact camera that combines modern technology with a traditional camera design to deliver the ultimate in image quality.

Fujifilm FinePix X100 concept camera highlights
Featuring an APS-C CMOS sensor (12.3 megapixel), a Fujinon 23mm Single Focal Length Fixed F2 lens, a 2.8-inch LCD with 460K pixel, and the world's first Hybrid Viewfinder, the FinePix X100 captures exceptionally high quality images.


Fujifilm FinePix X100 Highlights


Custom 12.3-megapixel APS-C CMOS sensor
The FinePix X100 features a custom 12.3-megapixel APS-C CMOS high-performance sensor, internally optimized and developed exclusively for this model. Optimization of the angle-of-incidence in conjunction with the specially developed lens maximizes light gathering efficiency extending to the perimeter of the sensor for a sharper image with exceptional clarity. When shooting HD movies, the combination of the large-sized sensor and the large aperture F2 lens, lets users create a soft out-of-focus image--a capability not available in conventional compact cameras. The ideal combination of a fixed focal length lens, high-sensitivity sensor (approximately 10 times the sensitivity of a conventional compact*) and a high-performance image processor captures extremely high quality images from low sensitivity to high sensitivity. In standard form, the planned ISO range is from 200 to 6400, but this can be expanded to include 100 and 12800.


The newly developed EXR Processor takes EXR processing to new heights. Combined with the high-sensitivity sensor, the EXR Processor achieves the highest resolution, sensitivity and dynamic range ever produced by a FinePix digital camera for the ultimate in image quality. The high-speed CMOS sensor read-out and the EXR Processor's enhanced focusing system contribute to the high-speed AF performance, while the combination of the optical viewfinder and extremely low shutter lag time enhance the image capture experience.


Fujifilm FinePix X100 concept camera highlights

High-performance 23mm F2 Fujinon lens
The FinePix X100 comes with a new Fujinon non-collapsible lens structure that expands the realm of photographic expression with sharper resolution from the center to the corners. It has a 23mm (135 equivalent: 35mm) F2 lens, with eight elements in six groups. One aspherical glass molded lens. The adoption of the non-collapsible lens structure with minimized lens length not only contributes to the compact size, but also eliminates telescoping of the lens when the power is on. It's ready to start taking photos the moment the user turns it on. In addition, the lens features not only the large F2 aperture value, but also an optical architecture that maintains a high degree of resolution even when closed by 1 to 2 stops. The adoption of a 9-blade aperture diaphragm combined with the large F2 aperture and high-quality optics lets users take photos with a beautiful circular soft out-of-focus (bokeh) effect. With macro shooting capability as close as four inches, users can explore the fun and fascination of close-up photography. The built-in ND filter (equivalent f-stop reduction of three) can be switched ON/OFF via simple in-camera settings.

Fujifilm FinePix X100 concept camera highlights

World's first Hybrid Viewfinder
The true enjoyment of photography begins with the thrill of seeing the world through a viewfinder. The new Hybrid Viewfinder has been developed to reintroduce users to this essential camera experience. It combines the window-type "bright frame" optical viewfinder found in rangefinder-type film cameras such as the classic 135-size or medium-format cameras, with the electronic viewfinder system incorporated in most compact or mirrorless digital cameras. By integrating a prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder, the Hybrid Viewfinder can show both the shooting frame and a variety of electronic shooting data. It can also be used as a high-quality electronic viewfinder to compose or playback shots. With this ability to instantly switch between optical and electronic viewfinder modes using the simple "one touch" control, the new Hybrid Viewfinder offers users expanded freedom in the composition and enjoyment of photography in a wide range of challenging shooting conditions.

Fujifilm FinePix X100 concept camera highlights

The reverse Galilean optical finder with a 0.5x magnification features all-glass elements made from high-refractive index glass and demonstrates low chromatic aberration and distortion.

In optical viewfinder (OVF) mode, the brightness of both the "bright frame" and text data is automatically adjusted according to the brightness of scene area, ensuring that shooting information is always easily and clearly viewable. Also, the displayed shooting data is constantly updated according to changes in shutter speed, exposure, sensitivity and other settings, so that the user's eye never has to leave the viewfinder. In electronic viewfinder (EVF) mode, the photographer can preview the picture or playback the result with the "through the sensor" image review and high-resolution 1,440,000-dot quality. With a flick of the one-touch lever, the user can switch to EVF to preview and confirm exposure settings, depth-of-field, and white balance--an especially useful capability when shooting macro shots and other scenes that are hard to confirm with only an optical viewfinder.

Stunning retro design
The FinePix X100 features a beautiful, high-quality design inspired by the classic look and feel of traditional film cameras. The top cover of the upper control deck and the bottom surface have been die-cast from magnesium alloy (semi-solid metal casting), contributing to a high-precision camera body. All dials and rings are precision milled from metal. The ergonomics of the design offer the perfect balance between compact convenience and user-friendly functionality. Traditional 'manual' dials lets the user confirm the position of the settings without turning on the power. The camera's controls have been carefully thought out to give the photographer simple and speedy access to aperture, shutter speed, exposure compensation, etc, allowing maximum creative expression with minimum hassle and enabling the user to view settings--even when the power of the camera is turned off. Custom modes can also be accessed with a one-touch settings change. The chassis has been finished with high-quality leather-like accents and is both a delight to use and a pleasure to hold.

RAW quality for image enhancement functions
Capturing the scene in RAW format is easy with just a press of the readily accessible RAW Button on the back of the camera. Photographers can use the built-in RAW Development function to process the RAW data in-camera using the camera's image quality settings. In addition to Fujifilm's original Film Simulation Modes that give photos the distinctive look of Velvia, PROVIA and ASTIA color reversal film emulsions, X100 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R/Ye/G filter settings. Separate adjustment of shadow tones and highlight tones lets users reproduce the rich tonality of high-contrast subjects.

Additional Features
  • EVF/OVF Focus Area: The FinePix X100 offers users the choice between the 49-point auto EVF focus area or the 25-point OVF auto focus area as well as the selection of 5 different focus area sizes in EVF mode. Depending on the needs of each scene, the FinePix X100 offers easy focusing by design.
  • HD Movie mode: Lets users capture the action in 720p high-definition detail. Just like taking still photos, users can capture movies with aperture-priority AE and enjoy a soft, defocused background effect. In addition, the built-in HDMI Mini connector allows users to easily and directly connect the FinePix X100 to high-definition TVs for showing stills and movies with plug-and-play ease.
  • Motion Panorama: With the built-in Motion Panorama function, it is easy to capture 180° and 120° panoramic photos. Later users can print the results as pin-sharp A3-size (11.7" X 16.5") enlargements and share the enjoyment of high-quality panoramic photography.
  • Multi-Bracketing Functions: The FinePix X100 has four types of bracketing functions: AE, ISO, Dynamic Range and Film Simulation. One click of the shutter captures 3 bracketed images of the scene so the photographer knows he's captured the moment. Star Quality--Premium Accessory Lineup

Product Description

The Fujifilm FinePix X100 is a high-precision digital compact camera that combines modern technology with a traditional camera design to deliver the ultimate in image quality.Featuring an APS-C CMOS sensor (12.3 megapixel), a Fujinon 23mm Single Focal Length Fixed F2 lens, a 2.8-inch LCD with 460K pixel, and the world's first Hybrid Viewfinder, the FinePix X100 captures exceptionally high quality images.What's in the box: Fujifilm FinePix X100 Digital Camera, Li-ion Battery (NP-95), Battery Charger (BC-65N), Shoulder Strap, USB Cable, Lens Cap, Metal Strap Clip, Protective Cover, Clip Attaching Tool, CD-ROM, Owner's Manual and 1-Year Limited Warranty.

Customer Questions & Answers

Customer Reviews

This is one beautiful camera. Yes, it is a fixed lens and yes, it was not the easiest to learn to use, but the images delivered are fantastic. Beyond the images, (and more… Read more ›
People think its a Leica from the 50s. The picture quality is stunning. 90% of the time I do not even use the flash. Read more ›
On a positve note I loved the looks and feel of the unit. The jpeg quality was good, but raw didn't work out for me. I couldn't load it in CS5. Read more ›
The important thing is, it takes picture - the pictures are beautiful and impressive. I have another superzoom camera to fulfill my "I need zoom" desire, but to express my… Read more ›
Go ahead and get the filter…I will probably get the lens hood too, as a few shots would have been easier without having to try to keep the sun out of the lens with my hand. Read more ›
The results are amazing when I am not in a hurry. Read more ›
So far, I love the camera. The lens is tack sharp perfectly usable at f2. My yongnuo triggers (bought for canon) works fine so I can fire flashes remotely, adding another… Read more ›
Amazing! The lens is superb... I highly recommend this camera for those who are serious about photography and willing to learn how to use an astonishingly flexible camera. Read more ›
For the money, build and materials quality is excellent. The lens is very good. You can easily spend more on worst lenses that this entire camera costs. f2 is soft, 2.8 is… Read more ›
Wonderful mixture of "old school" with new technology. The lens is GREAT and images are fantastic. I shoot wide open most of the time and I am VERY pleased. Read more ›
* a dedicated exposure compensation dial * walkabout. lens is tack sharp. Use your feet to zoom Read more ›
I love the color, contrast and sharpness this camera can produce. Its lens flares are lovely, its bokeh is sublime. There is something about this camera's output that is… Read more ›
The lens resolution and image quality of the X100 is as good as the output…There are three B&W options that are quite useful that I haven't seen with other digital cameras. Read more ›
It's not a Canon or Nikon or Lumix... it's an X100. Some say the menus are not intuitive and difficult to navigate. You figure it out and use it. Read more ›
The shutter is adjusted using a dedicated top knob beside the shutter release button…The controls work very well though the adjustment is always in increments of one stop. Read more ›
Fantastic images and incredible range of controls for the avid, experienced photographer. But one fatal flaw repeatedly rears its ugly head. Read more ›
If you are into photography and you really know how to take good pictures in *full* manual mode (and that includes external lighting) then you will know how to handle this… Read more ›
One film…But here's the uber cool thing: you can tell the camera (simple menu choice) to snap the picture once - but the camera stores three pictures: one in each color. Read more ›
Autofocus is plenty fast, and minimum focusing distance is perfectly fine - I rarely shoot macro but I guess there used to be an issue where close-up portraits sometimes… Read more ›
Focus is good for portraits but not good enough when taking pictures of your kids. if you have kids and you want family camera, its hard to recommend this camera, focus is… Read more ›
Fuji could have done better here. Low light focusing is a huge challenge for this camera. I would have to get creative to find ways to let the camera focusing. Read more ›
The camera wouyld not auto focus in that light but using the distance…This manual focus is great for macro shots where you are not sure where the auto focuse is focusing. Read more ›
4. Great video quality 5. Great manual focus option Read more ›
But none of their lenses will…If you love to manual focus, have fast accurate auto focus, and can't live without the through-the-lens perspective, then go with the dslr. Read more ›
Its a fun little camera and the hybrid viewfinder is really neat. Its my new go-to travel/ everyday camera. Read more ›
Lastly the hybrid viewfinder is awesome. EVF is great in low light and macro. Read more ›
For that its perfect. The view finder is AMAZING! I have nothing bad to say about it Read more ›
But I'm having a lot of fun with it anyway,…Having physical controls for f-stop and shutter speed is a great perk, and the augmented-reality optical viewfinder is terrific. Read more ›
It's a cute, friendly-looking camera, and doesn't freak out people like pointing a big DSLR with a giant lens would. The hybrid viewfinder is incredible. The ability to… Read more ›
The shutter lag is almost zero and the unit makes almost no noise (I turn off the artificial SFX on things as…The viewfinder is very well done and not a gimmick at all. 1… Read more ›
I was initially a little flustered with the performance…The detail and color are fantastic, rivaling and even surpassing, what I got with my Leica M8.2 and a 35 f1.4 lens. Read more ›
But if you can get over the quirks... this is an amazing camera! Beautiful colors and performs very well in low-lighting. If you are looking for something lighter than… Read more ›
The lens/sensor combo gives you depth of field you won't find this side of a DSLR, and the…Out of camera colors are great; color balance and exposure are usually spot on. Read more ›
RAW quality is superb but the jpeg is not half bad either. The color is just amazing and I really mean amazing. Bokeh is buttery. Read more ›
This camera takes amazing, crystal clear, shots with amazingly vibrant colors. Do not buy this if you're capturing motion. Read more ›
For low light pictures OOC JPEG, it is very good, the colors are amazing (I have a 5D II and unable to produce the same colors even when playing in lightroom). You need to… Read more ›
Heck, no additional focal lengths through zoom even, so you get used to seeing the world through a 35mm lens (same equivalent as the iPhone…It is also super simple to use. Read more ›
The controls on the top are a pleasure to use as a…As you can see, it is easy to use your thumb to adjust the +- exposure compensation dial on the top right of the camera. Read more ›
I'm used to point and shoot cameras and never into DSLRs. Despite the seemingly complicated buttons and features I find this camera easy to use. The pictures are amazing… Read more ›
The images rock. It's easy to use. And I have it with me instead of in my car or backpack. Read more ›
This camera was all it was billed up to be and more. Excellent picture quality and somewhat easy to use. If thinking about this camera, buy it. Read more ›
the menu system is so easy to use only 2 folders to scroll through the 7d has....(im checking) 11 folders. sorry that took so long the 7d is away in its bag not next to me… Read more ›
But I will say this- the camera has soul- and brings out the…BTW the minus 1/2 star is for the wheel and OK button that is not perfect to navigate through the menu..... Read more ›
I was expect 0.5x magnification to be somewhat dismal but it feels pretty good to me. 4. It fits my hands well and most of the buttons are easy to get to Read more ›
The controls are terrific. One dial for aperture, one dial for shutter speed, one dial for exposure compensation, and a function button that can be mapped to ISO. Read more ›
For all of the praise, I'm not blind to the camera's quirks. The menu system isn't the most intuitive, and the button / dial layout will take a little getting used to. This… Read more ›
My god, this…If you take the time to understand its menus, its function button (a hidden secret), its limitations, its exposure compensation dial, then treasures await. I… Read more ›
I love that…The new firmware brings 2 function assignable buttons (Fn and Raw) to the game which I use to control the ND filter and Fuji's sweet film/filter simulations. Read more ›
Just got mine…Excellent camera, enough has been said already, the black finish is nice, the supplied adaptor/filter/Hood/case (all black) are nice, but - CAVEAT EMPTOR! Read more ›
The X100 is a beautiful piece of kit. Build quality is solid. If you appreciate old school camera design, weighted by a generous amount of real metal, you will love this one. Read more ›
- Low noise (even at high ISO's) - The build quality is exceptional - Love the manual controls Read more ›
I'm a hobbyist who was attracted to the X100's retro design, hybrid viewfinder and solid build but my decision to purchase the camera was based on it's superior image… Read more ›
No other camera under ten grand can do this. - Nice build construction, nice looks Read more ›
The performance, for a digital camera, is very…It has good auto white balance, great fill flash, and usable auto ISO (high ISOs are great)and auto dynamic range functions. Read more ›
Excellent images. Good at higher ISO's. Kind of a quirky camera that requires some experimentation and study to get Read more ›
Had no problems transferring images to LR4 or Aperture 3.4. Noise control works well at high ISO settings - pictures remain tack sharp! I am a B&W photo fan and this camera… Read more ›
you can't program the (useless) RAW button to any other function,…so i have to choose between, for instance, easy access to ISO or the ND filter or the auto ISO setting. Read more ›
The camera does a very good job of keeping ISO down until the shutter speed starts to drop below 1/30. The IQ is very good at ISO3200. Read more ›
There's one customizable "function" button but no dedicated button for ISO,…I set it to the ND filter, which means I have to trust to the (mostly good) auto ISO setting. Read more ›
The price may seem high, but considering the excellent build quality, compact size, superb lens, super-high flash sync speed, high dynamic range, and the excellent dual… Read more ›
Here are some of my personal conclusions around the mirrorless enthusiast camera segment after owning a few: 1: The rangefinder style works great on smaller sized cameras. Y… Read more ›
I rarely use the led flash because unless it is pitch black, there isn't much call for it. Also, because of its compact size, it is a great travel camera. I got the leather… Read more ›
I agree with them on the positives: great image quality, great build, excellent viewfinder, amazingly quiet shutter, great manual control dials, a large DSLR sized sensor,… Read more ›
I've hardly used it yet, but I…It's one of those objects that is so perfectly sized and designed that it's fun just to pick it up and take a look through the viewfinder. Read more ›
At first glance this camera is pretty brilliant considering its size and looks. When it works, pictures are very sharp, and it films nicely as well. Read more ›
But I don't get that instant snap focus with the x100. While the AF performance is faster than I thought it would be based on reviews I read, it it still a slight lag. This… Read more ›
I leave this in auto-ISO for most applications with great results. Low light performance is awesome - you will be pleasantly surprised at the brilliancy. Start up and… Read more ›
Low light capability is APS-C, DSLR quality. You will not get full frame performance obviously, but for a camera this size I was surprised how well it handled subway tunnels. Read more ›
Am I satisfied? Yes, it's a nice, decent camera, with an outstanding viewfinder and good performance. Even if the resulting images are not as sharp or impressive as the… Read more ›
Most often, it was an…Something light enough to wear around the neck all day, but that would have good performance for people shooting, low light, and just about anything. Read more ›
-Low light shooting. See the above two; fast lens plus low noise performance even at higher ISOs means you don't need flash. -Fill flash. Read more ›

Most Helpful Customer Reviews

322 of 345 people found the following review helpful By shuTTL3bus TOP 500 REVIEWER on May 23, 2011
Color Name: Silver
I will start right off who this camera is not for. If you are looking for an all-around camera, this is not it (Get a GH1 or GH2). If you try to use it as an all around camera you will hate it. If you don't have a good fast camera already then this camera is probably not for you. If you are trying to take pictures of moving objects, this camera is probably not for you. This camera takes a fair amount of time to set up a shot so any fast moving subject will be very difficult to capture properly. This camera is in no way a beginners camera. If you are looking to just point and shoot, then you will need to look elsewhere.

If you like to take your time to frame and set the exposure on your camera then this might be the camera for you. If you want a small portable camera, with exceptional picture quality, great noise qualities, and a built in view finder, then this is most likely the camera for you. If you want an exceptionally quite camera, this one is amazing. There really is no other digital camera like it.

This camera reminds me mostly of shooting my Leica M8 and that is a good thing. If you think of the X100 as an automatic manual focus you can get some really nice shots.

I initially bought the X100 to shoot outdoor portraits and it does that very well. Better than any other camera around right now. That was the initial reason I decided to keep the X100. When I first shot with it I really did not like the handling and was thinking of returning it. My big mistake was trying to use this as an all around camera when it is not.

However, I just spent a week shooting the camera in Berlin and I really enjoyed using it. My kit was a GH1, GH2, and X100. I left all of my Nikons at home as they are too big and heavy.
Read more ›
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84 of 87 people found the following review helpful By Zentech on January 20, 2012
Color Name: Silver Verified Purchase
First, a little about me and why I chose this camera.

I've been a street shooter for 34 years. Went to SVA and studied with Lisette Model at the New School.
Worked as a custom printer and assistant for many photographers in NYC and printed for Modernage and
Berkey K&L.... which is a long way to say, I know film.

I have owned several digital cameras and still shoot 120 film with a Yashica.

I read everything there was to read about the X100. Last year a week after it was announced I started selling my
Lumix GF1, EVF and lenses. The Lumix was just not intuitive for me as a street shooter. I also felt like
I was going to break it. Shooting with Nikon F2's and F3's one gets used to feeling like you could use it
as a weapon if needed. Not so with small plastic feeling cameras.

The X100 has the only things I want or need. Shutter, aperture and focus. Give me a decent meter and I'm set.
I like the fact that the X100 has done away with the nice but unnecessary Program modes. The controls are real metal
knobs. The build quality is like a good film camera. If you hit yourself in the head with it, it's going to hurt.

Image quality:
You have to see it to believe it. I always liked to shoot RAW but the JPEG quality will blow your doors off.
I see no reason to shoot RAW with this camera. The lens is sharp and fast (f2.0). It is matched to the sensor.
The image quality will make you weep.

Flash:
The built in flash does the best fill flash I have ever done. Your mileage may vary but I doubt it. Read the
review of this camera at Ken Rockwell's website.

Regarding video:
If I wanted to shoot video I would bring a video camera. It's 720p, looks nice but it's not an $80k Ikegami.
Read more ›
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594 of 660 people found the following review helpful By LGO on April 9, 2011
Color Name: Silver Verified Purchase
I am writing this review from the perspective of someone who owns a Nikon full-frame dSLR (Nikon D700+MB-D10), two Nikon crop dSLR (Nikon D7000+MB-D11 and Nikon D3100) and an m4/3 camera (Panasonic GH2).

I receive the Fujifilm X100 about 5 days ago and since then, I have been slowly learning the features and capabilities of this camera. I will be steadily adding to this review in the coming days but I thought I'd share here my initial impressions of the X100 to help those wondering whether to get this camera make their decision.

Though I tried my hand at using small cameras that can shot RAW and provide full manual controls on aperture, shutter speed, ISO and White Balance (the Panasonic LX-3 and the Canon S90 being among these), I was never happy with the marginal photos that I could take with these cameras. This is mainly due to the small-sized camera sensor. Yet part of my dis-satisfaction with these cameras is also due to the shooting position where one extends one's arms to view and compose with the rear LCD screen rather than the viewfinder to the eye position when using a dSLR. After trying my hand with these cameras, I sold them but knew that my next small and light camera must have a large sensor and a proper viewfinder.

My initial attempt to finally address this issue on poor image quality and sub-optimal shooting stance yet have a small and compact camera was my purchase of the Nikon D3100 which I paired with a Nikkor 35mm f/1.8G DX lens. Equipped with a good-sized sensor, a real optical view finder (OVF) and a very capable lens, this setup provided me with a compact, light, inexpensive and very capable camera setup. I was very happy with the setup and it provided me some relief from using the D700+MB-D10 or D7000+MB-D11 combo.
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