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Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People Hardcover – May 20, 2011

4.5 out of 5 stars 13 customer reviews

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Editorial Reviews


“…presents solid, substantive material in an accessible way…Full Engagement blends big ideas and concepts with actionable tips and techniques.” --The New York Journal of Books Online

“…love the feeling of being inspired so I looked forward to reading Brian Tracy's book…one of the most prolific motivational speakers of our day.” --CEO Blog

“…world-class empiricist and diehard pragmatist…obsessed with understanding what works, what doesn't, and why...His role is that of a personal mentor/coach to each reader.” --The Employee Engagement Network

“…offers a wealth of insight into why people think, feel, react and respond the way they do at work." --Houston Lifestyles and Home

"Whenever I need a reminder or a refresher course on refining and improving my business skill sets, I turn to one of the true gurus…Brian Tracy." --Senior Market Advisor

"Tracy has an answer for just about any management or motivational-related question I have...his latest book is chockfull of great management advice.” --Senior Market Advisor

“...master on management.” --Martin Zwilling, Forbes.com

“…provides a number of compelling personal references and examples from his vast business experience… I recommend the book for any manager…” --Eric Jacobson Management and Leadership blog

“Author of numerous business bestsellers, Tracy manages to pack each volume with...advice and counsel to make every reader a more effective manager or leader...” --ForeWord Reviews

“…roadmap to successfully managing people resulting in more well adjusted and happy people as well as higher results for the company…in-depth view of what motivates people...” --Suite101.com

"Full Engagement!…proof that long-tested business approaches are worth re-learning because they continue to prove their value." --Inland Business Journal

“Grounded in extensive research in the fields of human psychology and motivational management…wealth of insights into why people think, feel, react, and respond…” --Niche magazine


If you’re ready to empower your people to be more do more and achieve more, then read and use the strategies in this brilliant book by my friend Brian Tracy. Anyone in a leadership position must read this book!

~James Malinchak, Featured on ABC’s Primetime TV Show, Secret Millionaire, Founder, www.BigMoneySpeaker.com

Full Engagement is the most complete and practical tool book I have read that shows managers show to treat each person so well that they perform at higher levels than ever before.

- Jack Canfield, Best-selling coauthor of the #1 NYT best-selling series Chicken Soup for the Soul

Brian Tracy's Full Engagement! is an extraordinary book, loaded with practical tools and ideas that every manager needs to be more effective and make the team feel terrific about themselves. 

-Mark C. Thompson, bestselling author of Now Build a Great Business! and Success Built to Last

Full Engagement! is a fantastic journey that gives the reader great insights into how a manager’s behaviors will affect the intrinsic motivation of staff, and, ultimately, the bottom line.


-Joseph Sherren, President, Ethos Enterprises Inc.; CEO, Gateway Leadership Inc.; author, iLead, Five Insights for Building Sustainable Organizations; coauthor, Vitamin “C” for a Healthy Workplace

Brian Tracy is one of the most practical and helpful advisers that I have ever met. Full Engagement! contains ideas that we can immediately apply--at work and at home.

-Marshall Goldsmith, author of the New York Times bestsellers MOJO and What Got You Here Won’t Get You There

Leave it up to Brian Tracy to author another brilliant and to-the-point book on investing in people, fueling talent, and inspiring greatness! The magical way in which Brian explains and describes the importance of being happy and fueling happiness is right on target. In this time of recession and some diminished spirit in folks, he inspires and guides us to reflect on our own inner value and reminds us we can recession-proof ourselves by our actions, habits, and commitments. I highly recommend this book for anyone who manages and leads people, or if you are just looking for a great read to motivate and lead yourself!


-Steve Rodgers, President/Owner, Windermere Exclusive Properties, San Diego

Brian Tracy has done it again! He has brought his insightful and intuitive wisdom to Full Engagement!, providing the tools necessary to positively influence and impact the people you lead. Read it, apply it, and rejoice in the results!


-Michael Clayton, President and CEO, The Better Business Bureau in Southeast Texas

On a scale from 1 to 10, from very unhappy to very happy, I am 10+ with Full Engagement!. Yet another true work of art by Mr. Tracy, this book provides me with a whole host of proven best practices to bring the best out of my people and me. I cannot wait to incorporate these techniques with my department and help make the best people get better while they achieve greatness. Thanks Brian!


-Matt Fenn, Senior Manager, Jostens Memory Book Training and Development

Brian shows managers how to make people feel terrific about themselves and perform at their best.


-Keith Scott, founder, Beachcomber Hot Tubs

Applying the principles in Full Engagement! will fundamentally change the performance and culture of any organization. Brian effectively provides actionable tools that get results through an authentic approach that truly engages people the right way.


-Tim Larson, President and CEO, Jostens

This is an outstanding book, loaded with practical tools and ideas that every manager can use to help employees feel terrific about themselves—and as you know, an engaged, happy employee is the central value in individual performance and productivity. This book shows you how to motivate and inspire your team to achieve their highest potential.


-John Assaraf, author

Leaders and managers can extract the worst or best of what employees have in them. Now more than ever before we need the best quality work and highest productivity from the employees we have--and nobody is better at showing us how than Brian Tracy.


- Lawrence Janesky, President, Basement Systems Inc.; author, The Highest Calling and Think Daily

Brian has done it again! Full Engagement! teaches all of us who manage or lead others how to get the most out of those we work with. In this ever-changing world, Brian Tracy provides an easy-to-follow roadmap to peak performance! This book is a ‘must’ for every leader!


-Tom Alkazin, Royal Ambassador and Top Earner, Vemma

Brian shows you how to tap into the spiritual and emotional energies of each and every person so they are internally motivated to perform at their best every day.


-Stephen R. Covey, author, The 7 Habits of Highly Effective People and The Leader in Me

Brilliant! Capable of revolutionizing a company from the ground up by revealing the keys to peak productivity and performance in each and every employee, Full Engagement! is hands-down the most outstanding and important business book of 2011!


-Ivan Misner, New York Times bestselling author, and founder of BNI and Referral Institute


Brian’s positive, practical ideas for getting the most out of each person can transform your team and make you a great leader.


~T. Harv Eker, #1 New York Times bestselling author, Secrets of the Millionaire Mind

Like an award-winning chef, a company CEO needs a recipe for success. In Full Engagement!, Brian Tracy has provided that recipe. All that remains is to find the best ingredients and combine them with passion. This book will certainly ignite any team or individual to achieve greater performance and results.”

-Kim Yost, CEO, Art Van Furniture

I have read every book Brian Tracy has written. Full Engagement! is the best one yet. It’s loaded with practical tools and ideas to show managers how to motivate and inspire their teams. Stop what you’re doing and start reading.


~Pat Williams, Senior Vice President, Orlando Magic; author, Extreme Focus

To succeed in this economy, you need dedicated, motivated people who put their whole hearts into doing a great job every day. Full Engagement! shows you how to instill these feelings in every person.


- Bill Bartmann, self-made billionaire and CEO, Bill Bartmann Enterprises


The way to get people to use their full potential is to stimulate, as my friend Brian Tracy suggests, Full Engagement.  Read, absorb, be inspired and use the principles of Full Engagement! to gain full cooperation, full resource utilization, and a full bank account.


~ Mark Victor Hansen, co-creator, #1 New York Times bestselling series Chicken Soup for the Soul; co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash; author, Richest Kids in America

Brian's book, Full Engagement, is full of proven management strategies for getting people to perform at their highest levels so your firm can have the competitive human capital advantage.


--Anne M. Bachrach, Author of Live Life with No Regrets and Excuses Don't Count; Results Rule


Timing is everything and Brian's timing on F ull Engagement is masterful. He is laser accurate in his premise that the best organizations in the world have the best working environments, and he brilliantly shows us why and how.


~Denis Waitley, Author, Winning The Game of Life



Product Details

  • Hardcover: 240 pages
  • Publisher: AMACOM (May 20, 2011)
  • Language: English
  • ISBN-10: 0814416896
  • ISBN-13: 978-0814416891
  • Product Dimensions: 9.2 x 6.3 x 0.8 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,372,283 in Books (See Top 100 in Books)

More About the Author

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.

Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined.

Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.

He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.

He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.

Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.

He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in Solana Beach, California.

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Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
Anyone who has ever been in a leadership position has struggled with the notion of getting optimum performance from your people. FULL ENGAGEMENT by Brian Tracy will be a huge help in that regard. The world of work is far from being a perfect system. People are often promoted due to their ability to perform a specific job. For example, if you're in the widget building business, you might be inclined to promote your best widget maker (let's call him Wally), to supervisor of the widget production line. But the truth is, just because Wally was a widget wizard, doesn't mean he is qualified to lead others.

We see this sort of thing happening all the time. In my career in the military, I saw it constantly. In the military, if you hang around long enough, and don't get into trouble, you will soon find yourself supervising others. Unfortunately, although there are some great ones, the military is laden with those that are not well suited for leadership. We also see this in local politics. Perhaps the worst "leader" I have ever personally known was a woman elected to county office with a staff of 30 or so people. She was elected to County Clerk because she had some knowledge of real estate and the court system. Unfortunately, she had no understanding whatsoever of how to lead people. Turnover was a constant problem for her and those unfortunate few that did try to tough it out working for her were the most miserable, un-motivated group of people you could ever imagine.

When I think of my favorite books on business, leadership or self development, several of Brian Tracy's books come to mind. This book will join the ranks of those favorites. FULL ENGAGEMENT takes an in-depth look at how to - as the subtitle suggests - Inspire, Motivate and Bring Out the Best in Your People.
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Format: Hardcover Verified Purchase
Brian Tracy has been the top influence in my own business success over the last decade+ in my life, and his latest book is another winning resource that can immensely help all managers and business leaders. In fact the topics he covered, and more importantly, how Brian explains them in "Full Engagement!", would make for a great core seminar content for managerial/leadership skills training for today's business leaders.

In what we often find in modern businesses, with short-attention span/poor-communication skills from supervisors to employees to customers, the concepts that Brian covers in "Full Engagement!" can provide a Much-needed wake-up call, and roadmap, to help companies improve internal values, leadership tone, and business success.

Bringing out the best in your people (or in my case as a solo entrepreneur, my students/customers), is a critical success factor in surviving and thriving in these tough economic times. Brian's in-depth coverage of the "a to z" of successful communications and leadership skills in this latest book makes for a success foundation that should be on every business leader's desktop.

Back when I was a consultant to 140+ Fortune-500 companies, I always found that "communications problems" ranked as a top concern within organizations. Digging deeper, I often found that it was the nonverbals, the coercive values, the dysfunctional communications that caused many problems in companies, which lead to poor customer service and sales, costing competitive advantage.

Were I still consulting with client companies, Brian's "Full Engagement!" would be a book I'd definitely buy a dozen+ copies of, to give to the executive team, and to key middle managers for their review...
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Format: Hardcover
It is at least theoretically possible for an organization to have full engagement of its workforce and that any one of those involved is always fully engaged. That said, I view full engagement as an on-going process to achieve a strategic objective rather than as a destination that, once reached, ends the process. Presumably Brian Tracy agrees. As with other outstanding business books, this one answers a very important question: "Why are some companies more successful and more profitable than others?" As is also true of most of Tracy's other books, this one offers observations, insights, and recommendations that are research-driven, with experience including Tracy's wide and deep associations with hundreds (thousands?) of all manner of organizations. Also, he quickly identifies the "what" of full engagement, then devotes most of its attention to the "why" and "how" of initiatives to help those who read it to "inspire, motivate, and bring out the best in [their] people."

Note: I wholly agree that supervisors can inspire those for whom they are responsible but concluded long ago that motivation must be self-generated.

Credit Tracy with skillful use of reader-friendly devices that consolidate and highlight key points. For example, the provision of an "Action Exercises" at the conclusion of each chapter to facilitate adoption. Also, these...
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