Customer Reviews

Fun, Creative and Profitable Salon Marketing

5 star:		(2)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

I purchased this book awhile back - before I was in the salon business... now that I'm 'in it' and building my clientele - I am finding this a really nice marketing & promotions reference.
It's important to keep your mind fresh with ideas!

This book is so chock-full of them that some may work for you now - while others may work more for you later down the road.

I, personally, have found the "Using Publicity Power to Spread News about your Salon" and the "Use a Publicity Kit to Multiply your Publicity Power" as the most useful to me so far... Giving me information that I hadn't thought about! ( I love that!)

I think it is time for a new edition of this 1998 book since email, websites or online purchasing is not included.

BUT, even without those aspects included - this is a wonderful reference that every salon owner or professional should have in their library!

My wife and I own a couple of hair salons in Cincinnati with 24 awesome people who work with us. We were hoping to find some creative ideas so that we can better promote the folks in our salons who aren't as busy as they'd like to be.

Allen D'Angelo has written an easy to read, well thought out book which I would strongly suggest any salon owner read. I was shocked to find that he doesn't own a salon, but loves helping salon owners do marketing. This book has 67 Chapters with at least 5 - 20 suggestions in each chapter toward understanding and implementing marketing, something we salon people despite our creative backgrounds, have trouble with.

Brandt and Joan Junker

PS: Sometimes we wonder if some of these reviews aren't written by friends of the authors, or the authors competition. We don't know Allen or any of his competitors. We did buy 101 Marketing Ideas by Nanette Miller and were disappointed.

This will remind you of Jay Abraham's marketing books but for the salon owner. The marketing techniques are very sound (nothing off the wall) Common sense prevails throughout the book. None of the ideas require a lot of money but you will need the time to do them. This book plus Jay Abrahams for a general overview of marketing and Brian Tracy's "Laws of Business Success" should be in every salon owners library.

This is a very good book for the salon professional that would like some ideas on business building, client retention and marketing. All of the ideas in this book can be used by the stylist or salon owner. I am an independent contractor and I use this book all the time! It really has helped me to promote and build my business behind the chair!