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Fun Is Good: How To Create Joy & Passion in Your Workplace & Career [Hardcover]

Mike Veeck (Author), Pete Williams (Author)
4.3 out of 5 stars  See all reviews (6 customer reviews)


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Book Description

March 31, 2005
Maverick marketing whiz Mike Veeck presents his simple, no-fail formula for business success: make work fun and you'll create a culture where the best people will want to work and customers will want to spend their money.

Mike Veeck runs six minor-league baseball teams, and for each of them he's drafted a business plan that begins with three simple words: "Fun is good." The fun-is-good philosophy not only has worked to make an evening at one of his ballparks--full of laughs, zany promotions, and free giveaways--enjoyable for everyone; it has transformed a half-dozen money-losing or start-up teams into a thriving $25 million business.

In this book Veeck, son of legendary baseball owner Bill Veeck, shows why an injection of fun, creativity, and passion is so essential to business success. We learn:
o Why customer service, the lifeblood of any business, suffers when employees aren't having fun at work
o How just a few people with the fun-is-good attitude can transform an entire workplace
o What companies should look for when hiring people and how employees can forge a fun-is-good career path.

Throughout, the book is peppered with vignettes, where we hear firsthand from people who have benefited professionally and personally from the fun-is-good philosophy and how they have applied it specifically to their own industries and careers.


Editorial Reviews

From Publishers Weekly

If Veeck is right, most employees in the American workplace lead lives of quiet desperation, working in mind-numbing, joyless jobs alongside uninspiring bosses and boring co-workers. In this sometimes amusing, but often repetitive, self-help guide, Veeck, part owner of six minor league baseball teams, offers his own program for making the workplace fun with a cheerleader's enthusiasm and a baseball coach's motivational gumption. Veeck advocates a host of familiar tactics, including embracing failure, laughing at adversity, never losing childhood curiosity, being less self-centered and more other-centered, knowing that money can have little relationship to enjoying life. Veeck includes vignettes of workers who have incorporated his tenets successfully into their companies, and he provides helpful summaries of the method's principles at the end of each chapter. Veeck's program will likely be most effective in service-oriented businesses where the joy of work diminishes in the struggles with disgruntled customers and demanding bosses. (Apr. 23)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

MIKE VEECK is president and part owner of six wildly successful minor-league baseball teams. Son of the late Hall of Fame club owner Bill Veeck, he has followed his father's lead, with innovative promotions that have been profiled by 60 Minutes, USA Today, Sports Illustrated, Fortune, People, and countless other media outlets. He lives in Mt. Pleasant, South Carolina.

PETE WILLIAMS is a veteran journalist who writes about sports, business, and fitness. He is a contributing writer to USA Today, Sports Weekly, and Street & Smith's SportsBusiness Journal, and is coauthor (with Mark Verstegen) of the Rodale book Core Performance. He lives in Safety Harbor, Florida.

Product Details

  • Hardcover: 256 pages
  • Publisher: Rodale Books (March 31, 2005)
  • Language: English
  • ISBN-10: 1594861528
  • ISBN-13: 978-1594861529
  • Product Dimensions: 8.6 x 5.4 x 1.2 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #449,051 in Books (See Top 100 in Books)

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Average Customer Review
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13 of 13 people found the following review helpful:
5.0 out of 5 stars A book worth buying and a book worth giving, March 29, 2005
This review is from: Fun Is Good: How To Create Joy & Passion in Your Workplace & Career (Hardcover)
Baseball and writing about baseball are my passions and being passionate about something is the heart and soul of the new book by Mike Veeck (and Pete Williams), "Fun Is Good: How to Inject Joy & Passion Into Your Workplace & Career" published by Rodale Press and to be released early next month. The book is part business philosophy, part autobiography, part confessional, part homage to his late father Bill Veeck, part salute to his 12-year old daughter who is fighting blindness as the result of retinitis pigmentosa, part a baseball love story and all fun. Because fun is what Mike, like all the Veecks, is all about.

Mike writes, "Somehow in our haste to seize the American dream, we've sucked the fun, passion, and creativity out of the workplace." How many of you feel that way? I guess that's why so many people say that work sucks. But as Mike points out, "Fun isn't just good; it's a necessity." "If you're not having fun, it's nearly impossible to project the upbeat, positive attitude necessary to service clients effectively."

We know that's the trouble with baseball, don't we? Somehow it has becoming way to much about greed. We could handle it if were about drugs, sex, and rock and roll, at least that's fun. Mike writes that when his father Bill Veeck died in 1986, "we had him cremated so he wouldn't constantly be rolling in his grave."

In the workplace it's about passion, the right attitude and being happy at what you do. Mike encourages change and risk taking because if you're unhappy you can't afford to stay where you are. In addition, your role whether you are an Indian or a chief is to help create a workplace atmosphere that is fun, positive and risk taking. He writes, "How effectively you interact with coworkers sets the tone for the organization," because if you take a genuine interest in the people around you, you never know where it might lead.

I was particularly struck with this philosophical statement, "If you approach things with optimism and with the mentality that any obstacle can be overcome with good humor, preparation, brainpower, and a little bit of luck, nothing is outside the realm of possibility." It is that statement that clearly drives Mike's wonderful daughter. The book is filled with interviews and vignettes from business leaders in which they express, in their own words, how the importance of a "Fun is Good" philosophy has driven the success of their company. None is more powerful or moving than the section written by Rebecca Veeck who truly sums up much more than the philosophy of the book when she writes, "Fun is Good because that's the way life is supposed to be. It's the main feeling that we're supposed to have. I mean, if you're not having fun, what's the point?"

I will be giving this book to my daughter Elizabeth on her birthday on April 11 (the same date as Veeck's eldest, Night Train Veeck) because as she prepares to graduate college and face the real world she needs to know that if you treat every day like Opening Day than life will be fun, and fun is good.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars You don't have to be a baseball fan to love this book!, December 16, 2005
This review is from: Fun Is Good: How To Create Joy & Passion in Your Workplace & Career (Hardcover)
When I was 10 years, I wrote Bill Veeck--the innovative baseball

promoter--a letter . . . he responded, and that began a period

of occasional letters that ended when he died several years

later . . . his creativity inspired me then--and still does to this day.

I still chuckle at some of the things that Veeck did to enliven

the game . . . he introduced exploding scoreboards, popularized

postgame fireworks and provided nurseries at the ballpark for

children . . . in addition, he staged special nights for every

group imaginable and was the first to popularize ballpark

giveways.

His son, Mike Veeck, has carried on his legacy with a series

of equally unique promotions that he writes about with co-author

Pete Williams in FUN IS GOOD . . . but you don't have to be a baseball fan to love this

book, in that the ideas contained can be applied to any

profession . . . or as the subtitle points out, you'll learn

HOW TO CREATE JOY & PASSION IN YOUR

WORKPLACE & CAREER.

Many times, authors promise outrageous things in their

titles and/or subtitles . . . this is not the case here;

Veeck and Williams actually show you how this can be

done in a step-by-step approach that's both easy to

follow and apply.

I kept jotting notes down as I read FUN IS GOOD, which is

always a good sign . . . it means that I plan to go back to use

much of it . . . the only negative to this practice is that it makes

it difficult to choose just a few ideas to share in this brief

review, in that there were so many . . . yet that said, these

tidbits did stand out:

* If you're someone still trying to find your way, let your passions

serve as your guide. Look for environments where people are having

fun. When I hire people, I seek out passionate folks with an array

of interests, no matter how eclectic. If I need an accountant, for

instance, I don't look for just someone with the proper credentials.

I go in search of an experienced accountant with other interests,

someone I know might not only be fun to be around by perhaps

have non accounting skills that might be valuable. Perhaps this

person is a fly-fisherman or guitar player. That kind of focus

and creativity manifests itself in the workplace

* Jim Lucas, who was the assistant general manager of our Charleston

RiverDogs team a few years ago, issued pins to 10 or 15 fans before

each game, with instructions to give them to employees who

provided great customer service. The 3 employees who collected

the most pins at the end of the season received cash prizes.

These pins cost us only about 60 cents apiece, but you would have

thought they were precious gemstones. Employees proudly

displayed them on hats and worked tirelessly to obtain them.

Since nobody knew who had the pins, everyone was treated

extraordinarily well by employees with upbeat attitude.

* You don't need a ballpark to try things like Mime-O-Vision. [Veeck

hired a bunch of mimes to reenact plays before instant replays

became popular.] Years ago, people would win shopping sprees

where they had 90 seconds to grab whatever they could. Pizzerias

would award a year's worth of pizza to the winner of a pie-eating

contest. My dad used to say that it's barely noteworthy to give

one bottle of beer to each of a thousand fans, but it's a big deal to give

a thousand bottles of beer to one lucky winner.

Looking for an idea holiday gift this upcoming season? You

certainly won't go wrong giving FUN IS GOOD to somebody

you care about . . . or want to inspire.
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2 of 2 people found the following review helpful:
4.0 out of 5 stars Fun is Good ... is Good, August 14, 2005
By 
J. Wellington (Phoenix, AZ USA) - See all my reviews
This review is from: Fun Is Good: How To Create Joy & Passion in Your Workplace & Career (Hardcover)
This book was penned by the man who was lambasted for his Disco demolition stunt in Cominsky Park. In the middle of a doubleheader, the promoters put a box of disco records in the middle of the field with a bomb. When it exploded, fans ran onto the field and commenced creating their own disco record explosions. This eventually caused the cancellation of the second game is considered a travesty in baseball lore.

However, it has become part of baseball lore. From a marketing standpoint, it was brilliant. How many marketing stunts have 25th anniversary DVDs?

This is a book about embracing failure, laughing, trying something new, and of course having fun. The book largely follows Mike Veeck and his father's philosophies and antics with baseball (and a few other businesses they tried). It's a fun book that those who are a little disgruntled or inspired with their workplace should read. Surely, you will find something that will make you laugh and improve your own workplace.
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Inside This Book (learn more)
First Sentence:
Fun Is Good isn't just a concept. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
White Sox, Bill Veeck, Paul Saints, Bill Murray, Major League Baseball, Devil Rays, Disco Demolition, New York, Bob Dylan, Detroit Tigers, Mike Veeck, Comiskey Park, Night Train, Suffolk Downs, Wall Street, Cow Bingo, Dale Alan, Gallery Furniture, Marv Goldklang, Northern League, Office Space, Outback Steakhouse, Larry Kegan, Midway Stadium, South Florida
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