From the Publisher
Covers initial preparation and 15 areas of fund-raising and discusses the ongoing management of the process. Designed for fund-raising executives of organizations both large and small. Included are numerous examples, case studies, check lists, and a unique evaluation of the audit environment of nonprofit organizations.
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From the Inside Flap
"Proper application of the fund development process can define an organizations potential for public support and the direct means to achieve it, and can realize, even predict with reliability, the income an organization can and should expect at any moment in time." James M. Greenfield As the driving force behind every not-for-profit, fund raising is a key to an organizations success in fulfilling its mission. However, while its important to develop the skills needed to raise money, its equally important to know how to allocate it properly in order to meet your goals. Now revised and expanded, this practical resource provides an accessible game plan for not only raising funds, but also developing them effectively for increased productivity and profitability. Written by James M. Greenfield, a leading authority in the field, Fund Raising takes you step-by-step through the entire fund development process, from planning and marketing to community relations and donor management. Beginning with an examination of philanthropic history and perspective, it goes on to describe the individual elements of the development process, as well as the organizational requirements needed for the process to work. With detail and clarity, Greenfield covers such essential bases as the evaluation of program effectiveness, policies and procedures for public solicitation, the fund raising environmental audit, matching gift programs, donor recognition, special projects campaigns, and much more. Threaded throughout the book is the theme of "friend raising and relationship building," both vital components of increasing capability and capacity to address the needs of today, with an eye toward those of tomorrow. Along with an added, in-depth discussion of ethics, the Second Edition introduces new best practices that have developed over the past few years, and features updated data, useful worksheets, such as economic statistics, demographics, and reports from the American Association of Fund-Raising Council. Packed with numerous examples, case studies, and checklists, this exhaustive resource is essential reading for anyone looking to achieveand maintainfund-raising success.