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Fund Raising and Public Relations: A Critical Analysis (Routledge Communication Series)

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Fund Raising and Public Relations: A Critical Analysis (Routledge Communication Series) [Hardcover]

Kathleen S. Kelly (Author)

5.0 out of 5 stars See all reviews (1 customer review) |

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Book Description

Publication Date: April 1, 1991 | ISBN-10: 0805809430 | ISBN-13: 978-0805809435

This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.

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Product Details

Hardcover: 552 pages
Publisher: Routledge (April 1, 1991)
Language: English
ISBN-10: 0805809430
ISBN-13: 978-0805809435
Product Dimensions: 9.2 x 6.5 x 1.4 inches
Shipping Weight: 2.2 pounds (View shipping rates and policies)

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #2,612,845 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful:

5.0 out of 5 stars This the best book available to date on fund raising theory., July 1, 1997

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This review is from: Fund Raising and Public Relations: A Critical Analysis (Routledge Communication Series) (Hardcover)

This is the best book available to date on fund-raising theory. It is a must read for any serious scholar of fund raising

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