Fundamental Analysis For Dummies [Paperback]

Matt Krantz (Author)

Book Description

Publication Date: November 2, 2009

How to determine the true strength and stability of any business

What's the key to multibillionaire Warren Buffett's five-decade run as the most successful investor in history? Fundamental analysis. Now, Fundamental Analysis For Dummies puts this tried and true method for gauging any company's true underlying value into sensible and handy step-by-step instructions..

In this easy-to-understand, practical, and savvy guide you'll discover why this powerful tool is particularly important to investors in times of economic downturn and how it helps you assess a business's overall financial performance by using historical and present data to forecast its future monetary value. You'll also learn how to use fundamental analysis to spot bargains in the market, minimize your risk, and improve your overall investment skills.

• Shows how to predict the future value of a business based on its current and historical financial data
• Helps you guage a company's performance against its competitors
• Covers evaluation of internal management
• Reveals how to determine if in a company's credit standing is any jeopardy
• Applies fundamental analysis to other investment vehicles, including currency, bonds, and commodities
• Matt Krantz is a writer and reporter for USA TODAY and USATODAY.COM where he covers investments and financial markets

Read Fundamental Analysis For Dummies and find the bargains that could make you the next Warren Buffett!

Editorial Reviews

From the Back Cover

Fundamental Analysis for Dummies

Learn to:

• Assess the future value of a business

• Evaluate internal management

• Gauge a company's performance against its competitors

• Make informed investments in both bear and bull markets

Matt Krantz

Financial Markets Reporter, USA Today

The easy way to analyze investments and industries!

It's more important than ever for investors to know the true financial stability of a business. Whether you're a seasoned investor or just want to learn how to make more intelligent and prudent investment decisions, this no-nonsense guide gives you practical tips, tricks, and secrets for using fundamental analysis to manage your portfolio and enhance your current system of selecting stocks!

• What is fundamental analysis and why should you use it? — understand who should use fundamental analysis, how you can use it, and get up-to-speed on why it gives investors an edge

• How to perform fundamental analysis — get practical guidance on how to perform fundamental analysis to analyze and measure a company's profitability, financial resources, cash flow, and more

• Looking for fundamental reasons to buy or sell — find out how to look for buy or sell signals

• Making money from fundamental analysis — learn how to pay the right price for a stock and get tips on how an annual report can be used to find out what a company is worth to you

• Getting advanced with fundamental analysis — get tips on how digging into the industry's fundamentals, finding trends, recognizing red flags, and technical analysis keeps investors at the top of their game

Open the book and find:

• What to always look for when studying a company

• Tips to determine if a company's credit standing is in jeopardy

• Real examples of how fundamental analysis unearthed secrets investors wanted to know

• Online tools to make analysis easier

• A checklist of things to consider in every annual report

• Advice on how a good company in a bad industry can still make you money

• Why trends are important to investors

About the Author

Matt Krantz is a writer and reporter for the Money section of USA Today and USAToday.com, where he covers investments and financial markets. He also writes a daily column for USAToday.com, "Ask Matt," which answers readers' investment questions. The author of Investing Online For Dummies, Krantz has appeared on Nightly Business Report and FOX Business.

Product Details

• Paperback: 384 pages
• Publisher: For Dummies; 1 edition (November 2, 2009)
• Language: English
• ISBN-10: 0470506458
• ISBN-13: 978-0470506455
• Product Dimensions: 9.2 x 7.4 x 0.9 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #37,050 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

16 of 16 people found the following review helpful:

5.0 out of 5 stars I wish this book was available 25 year ago! a must read for any investor, November 16, 2009

By 

Fane B. Lozman - See all my reviews
(REAL NAME)   

This review is from: Fundamental Analysis For Dummies (Paperback)

Another amazing effort from one of the defining business writers of our time. There is a reason why USA Today has Matt Krantz as a lead market reporter. Matt not only understands thoroughly all the nuances of fundamental analysis, but can explain it to those who do not in a prose that even new investors can easily understand. Even though I have been a professional investor for over 25 years, with a background as a floor trader and floor broker on all three of the Chicago exchanges, I learned a lot by reading this book that I never knew or considered as important. I wish this book had been available when I started in the business.

9 of 9 people found the following review helpful:

4.0 out of 5 stars Fundamental Analysis for Dummies, November 30, 2009

By 

William H. Swan "Bill Swan" (Australia) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Fundamental Analysis For Dummies (Paperback)

As a introductory publication on Fundamental Analysis of shares, like all of the For Dummies books is well written and easy to read. The author although from a journalistic background has obviously spent a lot of time coming to terms with the concepts and methodology of Fundamental Analysis.

For anyone starting out in the stock market whether a Fundamental analyst or Technical analyst this is a must read.

7 of 7 people found the following review helpful:

5.0 out of 5 stars A valuable reference for every investor, December 17, 2009

By 

M. Costa (Newport Beach, CA United States) - See all my reviews
(REAL NAME)   

This review is from: Fundamental Analysis For Dummies (Paperback)

This book is the perfect reference on fundamental analysis for anyone who invests in stocks. Information is out there on the internet, it's free, and it's so important to make use of it no matter how you approach investing in equities. This book helps you do it. I did a quick read of the sections of interest and a skim of the rest so I can now refer to the topics as I need them and read further when the information pertains to the stocks I'm looking into. I'm no dummy, but I appreciate that this book is organized and comprehensive. Ultimately I think it can help me become a better investor and less of a "trader."