This text explores corporate finance for undergraduate students. The text is compatible with "Corporate Finance" fourth edition, but is designed for those students who may find it too rigorous. It provides coverage of the time value of money, and learning aids include chapter-opening vignettes from real-world business events, small business examples are integrated throughout and end-of-chapter material reviews concepts and poses critical thinking questions. Principles are separated and explained on a common-sense level before specifics are addressed. The text adopts a unified valuation approach, treating net present value as the basic concept underlying corporate finance and it has a strong managerial focus, placing emphasis on the role of the financial manager as a decision maker.
Bradford D. "Brad" Jordan is Professor of Finance and holder of the Richard W. and Janis H. Furst Endowed Chair in Finance in the Gatton College of Business and Economics at the University of Kentucky. He received a BSBA and PhD in Finance from the University of Florida. He joined the Gatton College in 1997 after serving on the faculties of the University of Georgia and the University of Missouri. Dr. Jordan specializes in corporate finance and financial asset valuation. He has published numerous articles in leading finance journals and has received a variety of research awards.
Dr. Jordan's recent research examines the pricing of U.S. Treasury obligations, the effect of taxes on security values, the valuation of exotic options, and the pricing of IPOs. His recent publications include "The Good News in Short Interest," with E. Boehmer and Z.R. Huszar, Journal of Financial Economics, 96, 2010, 80 - 97 (winner of the 2010 Fama/DFA award); "Analyst Behavior Following IPOs: The 'Bubble Period' Evidence," with D.J. Bradley and J.R. Ritter, Review of Financial Studies, 21, 2008, 101 - 134; and "Penny Stock IPOs," with D.J. Bradley, J.W. Cooney, and S.D. Dolvin, Financial Management 35, Spring 2006, 5 - 30 (lead article).
Dr. Jordan is coauthor of Fundamentals of Corporate Finance 9/e and Essentials of Corporate Finance 7/e, two of the most widely used business finance textbooks in the world, along with Fundamentals of Investments: Valuation and Management 6/e, a widely used investments text. He is an associate editor of The Journal of Financial Research and The Financial Review and a past-President of the Southern Finance Association.

