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2 of 3 people found the following review helpful:
1.0 out of 5 stars
Once read,
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This review is from: The Fundamentals of Creative Advertising (Paperback)
...it feels the one book I could do wihtout. I know it's supposed to provide fundamentals but it's really the first and only book of advertising that's given me absolutely nothing.For me it was a waste of money.
5.0 out of 5 stars
e-book version,
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This review is from: The Fundamentals of Creative Advertising (2nd ed.) (AVA Academia) (Paperback)
Excellent book with good layout, design and outline. e-book version is required. I bought the first edition some years back and decided that I needed a refresher, but in the digital age I really want to buy an e-book version.
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The Fundamentals of Creative Advertising by Ken Burtenshaw (Paperback - November 5, 2006)
$36.95 $27.83
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