The Fundamentals of Graphic Design [Paperback]

Gavin Ambrose (Author), Paul Harris (Author)

Book Description

Series: Fundamentals | Publication Date: December 9, 2008

A thoughtful exploration of the role of graphic design today, The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession. From new media to marketing, from package design and print design to typography, opportunities in graphic design are everywhere. This book discusses both the familiar aspects of graphic-design jobs, such as art directing, copyright issues, and web design, and the broader implications of graphic design, including social responsibility, the art world, and the future. The Fundamentals of Graphic Design is an ideal guide to anyone starting out or seeking a place in the world of graphic design.

Editorial Reviews

Review

"Exciting visual examples! Easy reading - clear definitions." Ejenobo Oke, Manchester College, USA.

About the Author

Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.

Paul Harris is a freelance writer, journalist, and editor, and an author on books about packaging design and design principles. He lives in Chile.

Product Details

• Paperback: 192 pages
• Publisher: Ava Publishing (December 9, 2008)
• Language: English
• ISBN-10: 2940373825
• ISBN-13: 978-2940373826
• Product Dimensions: 8.9 x 7.9 x 0.9 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #93,857 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars A Great Introduction to Graphic Design., August 24, 2010

By 

Ro5ie - See all my reviews

This review is from: The Fundamentals of Graphic Design (Paperback)

This book is a great starting point for anyone studying graphic design. It covers all the relevant areas including typography, identity and layout, with style and enthusiasm. The book covers the different roles and businesses in the design industry, which was a great introduction to a career path I had thought I knew about. The author combined the practical side with a fantastic history of design at the beginning of the book. I found this gave me a great sense of `what' graphic design truly is before I was encouraged to think about how I can become a graphic designer in later chapters.

6 of 8 people found the following review helpful:

5.0 out of 5 stars Graphic design is a fundamentally important aspect of contemporary daily life, January 16, 2009

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: The Fundamentals of Graphic Design (Paperback)

Graphic design is a fundamentally important aspect of contemporary daily life, ubiquitously influencing commercial advertising and consumer decisions. Co-authored by professional graphic designer Gavin Ambrose and veteran freelance writer Paul Harris, "The Fundamentals Of Graphic Design" provides an informed and informative introduction to all the varied aspects of the graphic design process. Beginning with a chapter defining graphic design, "The Fundamentals Of Graphic Design" continues with graphic design influences and creative elements; the processes comprising graphic design; the usage of graphic design with respect to print, direct mail, informational design, packaging, screen design, and environmental design; procuring graphic design employment through self-promotion and portfolios; and concludes with a chapter on graphic design production processes. Enhanced for graphic design studies with an appendix, glossary, and index, "The Fundamentals Of Graphic Design" is specifically recommended as an introductory text for graphic design students and is a core addition to academic library Art & Graphic Design reference collections.