Customer Reviews

The Fundamentals of Graphic Design

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This book is a great starting point for anyone studying graphic design. It covers all the relevant areas including typography, identity and layout, with style and enthusiasm. The book covers the different roles and businesses in the design industry, which was a great introduction to a career path I had thought I knew about. The author combined the practical side with a fantastic history of design at the beginning of the book. I found this gave me a great sense of `what' graphic design truly is before I was encouraged to think about how I can become a graphic designer in later chapters.

Graphic design is a fundamentally important aspect of contemporary daily life, ubiquitously influencing commercial advertising and consumer decisions. Co-authored by professional graphic designer Gavin Ambrose and veteran freelance writer Paul Harris, "The Fundamentals Of Graphic Design" provides an informed and informative introduction to all the varied aspects of the graphic design process. Beginning with a chapter defining graphic design, "The Fundamentals Of Graphic Design" continues with graphic design influences and creative elements; the processes comprising graphic design; the usage of graphic design with respect to print, direct mail, informational design, packaging, screen design, and environmental design; procuring graphic design employment through self-promotion and portfolios; and concludes with a chapter on graphic design production processes. Enhanced for graphic design studies with an appendix, glossary, and index, "The Fundamentals Of Graphic Design" is specifically recommended as an introductory text for graphic design students and is a core addition to academic library Art & Graphic Design reference collections.