Fundamentals of International Business [Paperback]

Czinkota (Author), Ronkainen (Author), Moffett (Author)

Book Description

Publication Date: July 1, 2008

Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs.The book s content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor.This text presents a balanced coverage of the subject matter, analyzing decision making in the context of their corporate conditions. We have incorporated cutting-edge primary source research, such as the 2008 Georgetown Delphi Study, which provides students with invaluable insights into the worldview of contemporary real-life practitioners. Also addressed are important topics that are only marginally discussed in other international business texts, such as supply-chain management (logistics), countertrade, north south economic integration, and the development of global management talent.The roles of culture, policies, and politics, both domestic and international, are given in-depth exploration as well. The dimensions of ethics, social responsibility, diversity, and demographics are addressed through examples and vignettes. We appreciate the role, present and future, of corporate transparency, veracity, and vision. For example, the issues of grassroots consumer pressure and sweatshops is explored, highlighting the need for acceptable working conditions and internationally enforced standards, as well as the rise of a new type of socially-conscious, organized consumer base.

Editorial Reviews

About the Author

Michael R. Czinkota teaches international marketing and business at the Graduate School and the Robert Emmett McDonough School of Business at Georgetown University, USA, and at the University of Birmingham in the United Kingdom. He has held professorial appointments at universities in Asia, Australia, Europe, South Africa, and the Americas. Dr. Czinkota served in the U.S. government as Deputy Assistant Secretary of Commerce. He also served as head of the U.S. Delegation to the OECD Industry Committee in Paris and as senior advisor for Export Controls. Dr. Czinkota s background includes eight years of private-sector business experience as a partner in a fur-trading firm and in an advertising agency. His research has been supported by the U.S. government, the National Science Foundation, the Organization of American States, and the American Management Association. He was listed as one of the three most published contributors to international business research in the Journal of International Business Studies, and has written several books, including Best Practices in International Marketing and Mastering Global Markets. Dr.Czinkota served on the Global Advisory Board of the American Marketing Association, the Global Council of the American anagement Association, and the Board of Governors of the Academy of Marketing Science. He is on the editorial board of Journal of the Academy of Marketing Science, Journal of International Marketing, and Asian Journal of Marketing. For his work in international business and trade policy, he received the Lifetime Research Achievement Award in International Marketing from the American Marketing Association. He was named a Distinguished Fellow of the Academy of Marketing Science, a Fellow of the Chartered Institute of Marketing, and a Fellow of the Royal Society of Arts in the United Kingdom. He has been awarded honorary degrees from the Universidad Pontifica Madre y Maestra in the Dominican Republic and the Universidad del Pacifico in Lima, Peru. Dr. Czinkota serves on several corporate boards and has worked with corporations, such as AT&T, IBM, GE, Nestle and US WEST. He advises the Executive Office of the President of the United States, the United Nations, and the World Trade Organization. Dr. Czinkota is often asked to testify before the United States Congress. Dr. Czinkota was born and raised in Germany and educated in Austria, Scotland, Spain, and the United States. He studied law and business administration at the University of Erlangen and was awarded a two-year Fulbright Scholarship. He holds an MBA in international business and a PhD in logistics from The Ohio State University.

Product Details

• Paperback: 391 pages
• Publisher: Wessex Press; Second edition (July 1, 2008)
• Language: English
• ISBN-10: 0979734428
• ISBN-13: 978-0979734427
• Product Dimensions: 10.1 x 8.5 x 0.8 inches
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #42,899 in Books (See Top 100 in Books)

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