Fundamentals of Managerial Economics (with InfoApps Printed Access Card) [Hardcover]

Mark Hirschey (Author)

Book Description

ISBN-10: 0324584830 | ISBN-13: 978-0324584837 | Publication Date: February 20, 2008 | Edition: 9

The economic concepts presented in FUNDAMENTAL OF MANAGERIAL ECONOMICS, 9e, show students how to use common sense to understand business and solve managerial problems without calculus. This innovative text helps students develop and sharpen their economic intuition--an invaluable skill that helps students, as future managers, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text presents the firm as a cohesive, unified organization and demonstrates that important business decisions are interdisciplinary. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. Once students grasp the importance of marginal revenue and marginal costs, the process of economic optimization becomes intuitively obvious. In addition, a wide variety of examples and simple numerical problems vividly illustrate the application of managerial economics to a vast assortment of practical situations. By studying the material in FUNDAMENTALS OF MANAGERIAL ECONOMICS, 9e, those seeking to further their business careers learn how to more effectively collect, organize, and analyze information. They gain powerful tools that can help them become more successful--and satisfied--in their careers.

Editorial Reviews

Review

"Dr. Hirschey, I am preparing for my final in Managerial Economics, and I thought I would drop you an email to thank for writing such a great textbook. I don't know how many thank you notes you get, but you did a superb job in writing this text. I am no mathematical genius, and I really have a good shot at an A in this class. Thanks for writing something PRACTICAL."

About the Author

Mark Hirschey is the Anderson W. Chandler Professor of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance. He also is president of the Association of Financial Economists and a member of several professional organizations. Professor Hirschey has published articles for such leading academic journals as the AMERICAN ECONOMIC REVIEW, REVIEW OF ECONOMICS AND STATISTICS, JOURNAL OF BUSINESS, JOURNAL OF BUSINESS AND ECONOMIC STATISTICS, JOURNAL OF FINANCE, JOURNAL OF FINANCIAL ECONOMICS, and JOURNAL OF INDUSTRIAL ECONOMICS. He also is the author of FUNDAMENTALS OF MANAGERIAL ECONOMICS AND INVESTMENTS: ANALYSIS & BEHAVIOR, the editor of ADVANCES IN FINANCIAL ECONOMICS, and past editor of MANAGERIAL AND DECISION ECONOMICS. He earned his PhD from the University of Wisconsin-Madison. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 792 pages
• Publisher: South-Western College Pub; 9 edition (February 20, 2008)
• Language: English
• ISBN-10: 0324584830
• ISBN-13: 978-0324584837
• Product Dimensions: 10.2 x 8.1 x 1.4 inches
• Shipping Weight: 3.5 pounds (View shipping rates and policies)
• Average Customer Review: 3.7 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #385,482 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

8 of 9 people found the following review helpful:

1.0 out of 5 stars Very Disappointed, September 16, 2005

By 

M.W. (California) - See all my reviews

This review is from: Fundamentals of Managerial Economics (with Economic Applications Access) (Paperback)

I am using this text for a managerial economics class for MBA students. I selected this text because it includes chapters on statistics, linear programming and risk, which I am covering in the class. Unfortunately, it is filled with errors - typos, incorrect formulas, and misrepresentation of basic economic concepts, such as derived demand. Some of the typos and other mistakes make concepts very confusing for the students. I am extremely disappointed. I expected much better from a book that is the eighth edition. I do not understand how it went to print with so many mistakes. I have contacted the publisher. I will not be using this text again.

1 of 2 people found the following review helpful:

4.0 out of 5 stars Managerial Economics, October 3, 2008

By 

Sanjeev K. Paudel - See all my reviews
(REAL NAME)   

This review is from: Fundamentals of Managerial Economics (with Economic Applications Access) (Paperback)

Managerial Economics, a good book for the management student with a simple theory and less numerical's.For knowledge this book is good ,only for the theory purpose but not for the one's who want to practise mathematical analysis.

1 of 2 people found the following review helpful:

5.0 out of 5 stars Covers everything, September 27, 2007

By 

F. Ahmad "Book Worm" (CA, USA) - See all my reviews
(REAL NAME)   

This review is from: Fundamentals of Managerial Economics (with Economic Applications Access) (Paperback)

When buying this book at amazon I thought might be it will not cover everything including chapters and problems but trust me I could locate everything that this book should cover.

Thanx to Amazon.