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2 of 3 people found the following review helpful:
5.0 out of 5 stars
Excellent book for the beginners.,
By A Customer
This review is from: Fundamentals of Marketing (Mcgraw Hill Series in Marketing) (Hardcover)
It is an excellent book for understanding the basics of marketing. It can be said that it is the door to the marketing world. An ordinary person can go through this book and then can look forward for other advanced books like Marketing Management of Philip Kotler.
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Fundamentals of Marketing by William J. Stanton (Paperback - Dec. 1999)
Used & New from: $18.56
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