This "basics with a bite" book covers all the fundamental marketing strategies with enough detail and real-world insight to give real estate professional a solid foundation on which to base their own personal marketing strategy.
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24 of 25 people found the following review helpful:
1.0 out of 5 stars
A complete waste of time and money,
This review is from: Fundamentals of Marketing for Real Estate Professionals (Paperback)
Reading the title and the back cover you would expect gaining some sort of marketing knowledge of the real estate industry...? This is not only badly written but also filled with irrelevant information that will really upset you if you have more brain than a block of bricks: "Drive defensively" "do not lie cheat or steal from anyone" are the recommendation given to you to reach a high level of professionalism in the real estate industry....??? This book has really poor and irrelevant content and is a complete waste of time. I consider it a dangerous tool for those out there who have no marketing or business experience as following listed marketing advices will only help you reaching the level of mediocrity that the writers seem happy to share with the world. I have not been so upset by a reading in many many years.
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