Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.

Quantity:

More Buying Choices

113 used & new from $17.22

Have one to sell? Sell yours here

Share with Friends

See larger image

Share your own customer images

Publisher: learn how customers can search inside this book.

Tell the Publisher! I�d like to read this book on Kindle Don�t have a Kindle? Get yours here.

Fundamentals of Media Effects (Paperback)

by Jennings Bryant (Author), Susan Thompson (Author), Jennings Bryant (Author), Susan Thompson (Author)

No customer reviews yet. Be the first.

Price:

$70.62 & this item ships for FREE with Super Saver Shipping. Details

In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Only 3 left in stock--order soon (more on the way).

Want it delivered Monday, July 13? Choose One-Day Shipping at checkout. Details

16 new from $70.62 97 used from $17.22

Also Available in:	List Price:	Our Price:	Other Offers:
Paperback	$52.73	$52.73	20 used & new from $35.00

Frequently Bought Together

Customers Who Bought This Item Also Bought

Health Communication: A Multicultural Perspective

by Dr. Snehendu B. Kar

$63.19

Media Effects: Advances in Theory and Research (Lea's Communication Series)

by Jennings Bryant

5.0 out of 5 stars (1) $50.62

Personal Law: Text

by Eric L. Richards

$91.95

Community of Writers, Telecourse Text

by Peter Elbow

Machine Tool Technology

by Victor Repp

5.0 out of 5 stars (1) $107.81

› Explore similar items

Editorial Reviews

Product Description
Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course.

The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.

Product Details

Paperback: 416 pages
Publisher: McGraw-Hill Humanities/Social Sciences/Languages; 1 edition (September 13, 2001)
Language: English
ISBN-10: 0072435763
ISBN-13: 978-0072435764
Product Dimensions: 9 x 7.1 x 0.7 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review: No customer reviews yet. Be the first.
Amazon.com Sales Rank: #488,186 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

What Do Customers Ultimately Buy After Viewing This Item?

	84% buy the item featured on this page: Fundamentals of Media Effects $70.62
	8% buy Media Effects: Advances in Theory and Research (Lea's Communication Series) 5.0 out of 5 stars (1) $50.62
	4% buy Media Effects Research: A Basic Overview 5.0 out of 5 stars (2) $83.65
	2% buy Conceptual Physics 3.9 out of 5 stars (53)

Explore similar items

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product).

cognitive psychology(3)

communication(2)

mass communication(2)

social psychology david myers(1)

manual(1)

transmissions(1)

Help others find this product — tag it for Amazon search

No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear?

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Reviews

There are no customer reviews yet. Create your own review

Video reviews

New feature! Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jsOnDisplayBlock { display: none; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; }

Customer Discussions

Beta (What's this?)

New! See all customer communities, and bookmark your communities to keep track of them.

This product's forum (0 discussions)

	Discussion	Replies	Latest Post
	No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Receive e-mail when new posts are made

Prompts for sign-in

[Cancel]

Guidelines

Active discussions in related forums

Discussion	Replies	Latest Post
science Global warming is nothing but a hoax and a scare tactic	8672	12 seconds ago
science How we must deal with William N. Kerney	180	12 minutes ago
science Searching for the Science of Climate Change	54	13 minutes ago
textbook Textbooks for Kindle DX?	32	3 days ago
current events Rights and Freedoms vs, Security	11	6 days ago
current events Get Rich Cheating	0	8 days ago
textbook Does anyone use Discovering Geometry: An Investigative Approach?	3	11 days ago

The Textbook community

Latest activity 48 minutes ago

2,456 customers have contributed 3,166 products, 16 discussions and more...

› Explore the community

The Current Events community

Latest activity 6 hours ago

602 customers have contributed 394 products, 18 discussions and more...

› Explore the community

The Communication community

Latest activity 13 hours ago

2,676 customers have contributed 1,763 products, 192 lists & guides and more...

› Explore the community

Explore more

› See all Customer Communities

› Your communities

Product Information from the Amapedia Community

Beta (What's this?)

Be the first person to add an article about this item at Amapedia.com.

› See featured Amapedia.com articles

Listmania!

Good Statistics Resources: A list by David Thiel
bookshelf of a UMich molecular biology major: A list by J. Avery
Math/Stat Books for Psychologists (in reading order): A list by A. Beaujean

Create a Listmania! list

So You'd Like to...

Improve your writing or editing: A guide by Shannon
See Jerome Groopman's 10 Books to Read on Medicine: A guide by Amazon.com Bookstore
Make your own feature-length movie for under $500: A guide by S. Harrison

Create a guide

Look for Similar Items by Category

Books > New & Used Textbooks > Communication & Journalism > Communications
Books > New & Used Textbooks > Communication & Journalism > Media Studies
Books > New & Used Textbooks > Humanities > Performing Arts
Books > New & Used Textbooks > Social Sciences
Books > Nonfiction > Current Events > Mass Media
Books > Nonfiction > Social Sciences > Media Studies
Books > Nonfiction > Social Sciences > Sociology
Books > Reference > Words & Language > Communication
Books > Science

Lithium Ion Stays Powered Longer

Work longer and charge batteries less often with lithium ion tools from Amazon.com. Our large selection of lithium ion power tools offers many choices.

›Start shopping