Fundamentals of Selling: Customers for Life (Mcgraw Hill/Irwin Series in Marketing) [Hardcover]

Charles Futrell (Author)

Book Description

ISBN-10: 0072289961 | ISBN-13: 978-0072289961 | Publication Date: August 1998 | Edition: 6th

Fundamentals of Selling is Irwin/McGraw-Hill's number one selling "Selling" text. Its approach is classic and practical. Charles Futrell draws widely from his own experience as a sales professional rather than from a staid theoretical perspective. Futrell continues to develop contemporary themes, such as relationship selling and technology around his classic approach. New to this edition:

WWW exercises and Internet coverage, New ACT! Software appendix which discusses the use of this professional selling software and demonstrates how technology is used by a sales person, and PowerPoint!

Editorial Reviews

About the Author

Charles M. Futrell, Texas A & M University --This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 584 pages
• Publisher: Richard D Irwin; 6th edition (August 1998)
• Language: English
• ISBN-10: 0072289961
• ISBN-13: 978-0072289961
• Product Dimensions: 10.5 x 8.2 x 1 inches
• Shipping Weight: 3 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #8,094,310 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Fundamentals of Selling, March 13, 2011

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Holka23 - See all my reviews

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This review is from: Fundamentals of Selling (Paperback)

Product was everything that it was stated to be when I purchased it. Great price for a brand new textbook (international version); the exact same content as the US version except it has a softcover --and about $150 cheaper! I am very happy with my purchase. Will buy from this seller again if there is a book that I need.

5.0 out of 5 stars Modern, up to date for today's marketing and sales world, August 27, 2010

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Lucille E. Young "book fan" (Los Angeles) - See all my reviews
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This review is from: Fundamentals of Selling (Hardcover)

As somebody who hates sales, since those employed in the field come off dishonest, I find this book very good in it teaches a new way of not being so selfish when employed in sales, but to actually think about what the buyer needs and wants. Today is a different climate in that consumers are bombarded with constant billboards, advertisements in magazines and on television and radio. To make anybody taking this class stop and actually take notice of their product or service and the consumer they are attempting to sell makes this a great textbook.

4.0 out of 5 stars Good book...great service, September 20, 2009

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Harrison R. Waters - See all my reviews
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This review is from: Fundamentals of Selling (Paperback)

This is exactly what I was looking for and it really helped me throughout the semester