The Fundamentals of Typography (Paperback)

~ Gavin Ambrose (Author), Paul Harris (Author) "Type has developed over the last 600 years as the printing process has evolved..." (more)
Key Phrases: design studio features, spacing issues, hot metal type, The Fundamentals, Old Style, Studio Myerscough (more...)

Editorial Reviews

Product Description

A beautiful, incisive introduction to the use of type

* Packed with great examples from leading design studios
* Introduces students to type and offers inspiration for working creatives

The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world.

About the Author

Gavin Ambrose teaches typographic and information design at the London College of Communication. He has written and designed several books on graphic design, branding, and packaging, including Basics Design: Format. He lives in Kent, England.

Paul Harris is a writer and editor whose work has appeared in magazines on both sides of the Atlantic. His most recent book is Dazed and Confused, a guide to style. He lives in Santiago, Chile.

Product Details

• Paperback: 176 pages
• Publisher: AVA Publishing; 1st edition (November 15, 2006)
• Language: English
• ISBN-10: 2940373450
• ISBN-13: 978-2940373451
• Product Dimensions: 9 x 7.7 x 0.7 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #150,284 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

18 of 18 people found the following review helpful:

5.0 out of 5 stars A Concise but Complete Course In What Type can do., June 19, 2006

By	John Matlock "Gunny" (Winnemucca, NV) - See all my reviews (REAL NAME)

This review is from: The Fundamentals of Typography (Basics Design) (Paperback)

One of the hardest things for a beginning designer to understand is that there are reasons for their being so many styles of type, and so many things that you can do to adjust or modify that typeface to produce the appearance and effect that you are trying to produce.

Today with the ease with which typefaces are produced using computers it is especially important that the designer working on a book, a poster, an advertisement fully understand the impact that his decisions are making on the readers.

This rather small and inexpensive book, only 175 pages long does an excellent job of introducing typography to the beginning designer. It is filled with examples that illustrate the point the author is discussing. It is rather easy reading as the author tends to show examples rather than spending a lot of time describing something. Many of the illustrations he uses are from award winning designs. The information is concise, but complete. Here is a complete course in typography for the beginning designer.