The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world.
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Book Description
Editorial Reviews
Review
"This is a lucid and generally well structured book which I would recommend to first year and prospective students as a personal purchase, since it provides a practical and affordable introduction to key concepts." Will Hill, Anglia Ruskin University, UK. "For students starting in Graphic Design, The Fundamentals of Typography and the Fundamentals of Graphic Design give them a great overview of the field, while providing inspiration. I'm pleased with the full-colour pages and the non-typical textbook format." Christina Roy, Castleton State College, USA. "Great layout. The order of content progresses nicely." Ejenobo Oke, Manchester College, USA.
From the Back Cover
The Fundamentals of Typography (second edition) is an updated version of the popular first edition of this book, in which Ambrose and Harris introduce the fundamental principles of typographic theory and practice. It covers a wide range of subjects, including the history of typography, typographic detailing and the use of creative typography across a range of media.
Packed with clear explanations, expanded illustrations and historical and contemporary examples from leading practitioners around the world, this book offers an essential guide to the subject of typography and its role within graphic design.
The second edition includes considerable new and revised content from the authors, including new case studies and student exercises.
--This text refers to an alternate
Paperback
edition.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Well Balanced and a great starter for anyone,
Amazon Verified Purchase(What's this?)
This review is from: The Fundamentals of Typography (Paperback)
An Advertising Art Director the last 10 years, I guess that I have a pretty good understanding of Typography. But recently I decided to design a new font for a client from scratch. No easy feat it turned out (duh!) and thought that I might need a bit of a refresher in the fundamentals of Typography.
This book does the job well. I read it in a few hours on a plane and was surprised how much I had forgotten since college. I think this would be a great teaching aid and also a must have for any young Designer or Art Director starting out. The layout of the book also takes the reader on a nice journey, through the history of written language and typefaces. It then presents a good base of how Type should be laid out and some helpful fundamentals in composition and grid systems. It also clears the air rather well on font classification which is a right pain when one has to sort out a rather large library of fonts. But overall it is what it says it is "The Fundamentals of Typography" and it is delivered in a concise and simple way which is what is important. Oh and not to forget it last of all it's very well written and was a joy to read. So in conclusion I think there are a load of books out there dealing on the subject but this is as good and better than most on delivering the above.So a great book for anybody starting out or in my case dusting up the old memory banks of Design.
0 of 2 people found the following review helpful:
5.0 out of 5 stars
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This review is from: The Fundamentals of Typography (Paperback)
I received the book in excellent condition and right on time. I've enjoyed reading it so far and i'm very glad that I ordered it here. Thank you!
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Inside This Book
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First Sentence:
Type has developed over the last 600 years as the printing process has evolved. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
design studio features, spacing issues, hot metal type, stroke contrast, slab serifs, text block, standard paper sizes, body copy Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Fundamentals, Old Style, Studio Myerscough, Gill Sans, Times New Roman, New York, Aquae Sulis, Eric Gill, London Underground, Vasava Artworks, Adrian Frutiger, Avant Garde, Helvetica Neue, Middle Ages, Neville Brody, Akzidenz Grotesk, Century Gothic, Hermann Zapf, Morris Fuller Benton, Research Studios, Aldo Novarese, Foundry Sans, John Baskerville, Old English, Template Gothic New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Type has developed over the last 600 years as the printing process has evolved. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
design studio features, spacing issues, hot metal type, stroke contrast, slab serifs, text block, standard paper sizes, body copy Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Fundamentals, Old Style, Studio Myerscough, Gill Sans, Times New Roman, New York, Aquae Sulis, Eric Gill, London Underground, Vasava Artworks, Adrian Frutiger, Avant Garde, Helvetica Neue, Middle Ages, Neville Brody, Akzidenz Grotesk, Century Gothic, Hermann Zapf, Morris Fuller Benton, Research Studios, Aldo Novarese, Foundry Sans, John Baskerville, Old English, Template Gothic New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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