Customer Reviews

The Fundamentals of Typography

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An Advertising Art Director the last 10 years, I guess that I have a pretty good understanding of Typography. But recently I decided to design a new font for a client from scratch. No easy feat it turned out (duh!) and thought that I might need a bit of a refresher in the fundamentals of Typography.

This book does the job well. I read it in a few hours on a plane and was surprised how much I had forgotten since college. I think this would be a great teaching aid and also a must have for any young Designer or Art Director starting out. The layout of the book also takes the reader on a nice journey, through the history of written language and typefaces. It then presents a good base of how Type should be laid out and some helpful fundamentals in composition and grid systems. It also clears the air rather well on font classification which is a right pain when one has to sort out a rather large library of fonts.

But overall it is what it says it is "The Fundamentals of Typography" and it is delivered in a concise and simple way which is what is important. Oh and not to forget it last of all it's very well written and was a joy to read.

So in conclusion I think there are a load of books out there dealing on the subject but this is as good and better than most on delivering the above.So a great book for anybody starting out or in my case dusting up the old memory banks of Design.

I received the book in excellent condition and right on time. I've enjoyed reading it so far and i'm very glad that I ordered it here. Thank you!