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4 Steps to Funding; Avoid Rejection and Get Your Grant Funded on the Next Try With This Simple Four Step Formula Paperback – July 25, 2011


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Editorial Reviews

Review

I started reading the book last night and had to force myself to stop and get some sleep. I got up early and finished it this morning. I think it is excellent!!! I've been to several 'Grantsmanship' seminars and they were soooooo tedious and full of the same old, obvious 'tips'. The focus on psychology, marketing and getting into the mind of the reviewer in a lucid and entertaining way was fantastic. I've been brainstorming this morning on my upcoming grant, while reviewing what I highlighted in your book. --Tim O'Connell, PhD, Director, Hamner Center/UNC Metabolomics Facility

Overall, an excellent piece of work. This should be part of the on-boarding package for any new assistant professor and required reading for every post-doc. You've explained this topic in a way that only someone who has had the experience of both success and failure can bring. This is very valuable... --Tom McNeill, Phd, Bioinformatics Scientist, Syngenta

Overall, an excellent piece of work. This should be part of the on-boarding package for any new assistant professor and required reading for every post-doc. You've explained this topic in a way that only someone who has had the experience of both success and failure can bring. This is very valuable... --Tom McNeill, Phd, Bioinformatics Scientist, Syngenta

Overall, an excellent piece of work. This should be part of the on-boarding package for any new assistant professor and required reading for every post-doc. You've explained this topic in a way that only someone who has had the experience of both success and failure can bring. This is very valuable... --Tom McNeill, Phd, Bioinformatics Scientist, Syngenta

I want to thank you for writing such a dynamic description of the grant writing process. I opened up the e-book version and spent the day reading (only taking a break for some essential meetings AND bathroom breaks!). I've been teaching some of these same theories for over 20 years! I've always said that a successful grant application was nothing more than a good marketing plan. Now, I have someone who has published a great "how to" that I can use as a support to my grant writing seminars. --Nancy Watterson-Diorio, Chief Executive Officer, Boston VA Research Institute, Inc.

About the Author

Morgan Giddings, PhD is a professor who has written over $23 million worth of funded grant proposals, primarily competitive NIH science grants, but also business and community grants. She now teaches the concepts of grant writing to people all over the globe.
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Product Details

  • Paperback: 174 pages
  • Publisher: Marketing Your Science; 1.2 edition (July 25, 2011)
  • Language: English
  • ISBN-10: 0615505589
  • ISBN-13: 978-0615505589
  • Product Dimensions: 5.5 x 0.4 x 8.5 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #344,388 in Books (See Top 100 in Books)

Customer Reviews

4.3 out of 5 stars

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Kristina on March 15, 2013
Format: Kindle Edition
Most grant writing books give detailed instructions about what the grant writer should do. "4 Steps to Funding" places an equal emphasis on understanding the reviewer. Dr. Giddings teaches you how to catch the reviewer's attention, and keep it throughout the proposal. I have already used the 4 steps to significantly improve the clarity of my proposals. I never thought I'd say a grant writing book is entertaining, but I must admit I couldn't put it down!
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8 of 8 people found the following review helpful By Muneesh Tewari on March 15, 2013
Format: Kindle Edition
The material in this book transformed my approach to grant writing. I've taken grant-writing workshops offered by my university in the past and also read other material on grant-writing tips. However, those usually focused more on technique and were only of marginal benefit. This book gave me a whole new perspective grounded in a clear understanding of what reviewers are really looking for. It is a high-yield read.
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6 of 6 people found the following review helpful By Tamara on April 2, 2012
Format: Paperback
This book is written by a scientist who knows what's up with research grant writing. It is more than a guide - it is an eye-opener in a sense that it helps an applicant to take perspective of a reviewer. The book is full of explicit examples, sharp insights and bright, optimistic spirit. It is, in my opinion, a powerful tool in writing grants, especially for young scientists. Concise and clever, easy to read.
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5 of 5 people found the following review helpful By Jung Min on March 18, 2013
Format: Kindle Edition
This book is to grant writing as the Elements of Style by Strunk and White is to English writing. If you think your grant writing attempts have been hit-and-miss and you don't know what is behind the "fate", this book will help you get out of the fog. In particular, it is helpful to know how successful marketing strategies can be applied to grant writing. Highly recommended!
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4 of 4 people found the following review helpful By cfmendez on April 23, 2013
Format: Paperback Verified Purchase
I have read many books about grant writing and I can tell you this is not the ordinary book you'll find out there devoting liters of ink on how to organize the data you present on a grant application. Instead, this book helps you to understand what must be done (as well as what's not to be done) when writing an application and how you should focus your proposal in order to increase your chances of getting the funds you are looking for. It is very easy to read but make no mistake, it moves you to take a careful look about what you are doing and that's it's real value. Very recommendable.
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3 of 3 people found the following review helpful By Zlatan Aksamija on November 1, 2014
Format: Paperback Verified Purchase
I found some of the examples interesting and overall the book prompted me to rethink my strategy and focus less on the science and more on the "advertising". However running a bike shop and running a research lab are not as similar as this book tries to make them appear. Overall the book is really superficial and spends more time repeating what you should do than actually explaining how you should do it. Not much new information here but it will invite you to think about how you approach writing PROPOSALS.

I found it very annoying that the author kept referring to it as "writing grants". Many NSF program managers would remind you that you write proposals to get grants; you do not write grants.
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3 of 3 people found the following review helpful By Inhan on April 30, 2013
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I took a couple of Morgan's lessons past years and thought I kind of know what she is teaching. While the basic concept I might have learned, this book gave me clearer points and what to do with my overall scientific "communication". No wonder she has been/is a successful grant writer. So much to learn not only in the grant writing, also how to communicate my science/ideas with others. Thank you, Morgan.
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1 of 1 people found the following review helpful By jakester on April 22, 2013
Format: Paperback Verified Purchase
I read this in one evening and find myself constantly trying to apply the advice as I write my grants. After reading the book, the advice seems like such common sense, but having submitted/reviewed many failed applications, I know that most people are not thinking in the way that Dr. Giddings is suggesting. I highly recommend this for anyone who needs a new perspective on grant writing.
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