"….is a gift to the massess..a lens into the world of the sophisticated fundraising operations that pump the big bucks into major institutions. Written by Joshua Birkholz, the book's subtitle is 'Using Data to Guide Strategy" and that's what the book delivers." (CharityChannel.com
, June 6, 2008)
From the Inside Flap
"As long as your focus remains on the donor, your data-drivenstrategies will evolve to benefit your organization. To be guidedby data means to be guided by donors. Donors are the remarkablecoefficients in high-results equations. If you plug them into yourformula, your results will be extraordinary."
From Fundraising Analytics
Today's successful nonprofits use information as a resourceimplemented in their organizational culture and realize that havingan authentic vision for analytics is the key to successfulfundraising. Fund-raising Analytics shows nonprofit executivedirectors, fundraising managers, directors of development, plannedgiving officers, and consultants how to turn their organizationaldatawith an appropriate focus on donorsinto actionableknowledge. The result? A vibrant, donor-centered nonprofitorganization that makes maximum use of data to reveal the uniquediversity of its donors.
Written by Joshua Birkholz, a leading practitioner and creativethinker in the world of analytics and philanthropy, to helpnonprofits recognize the opportunities provided by fundraisinganalytics, this innovative book explores how analytics can beoptimally used to drive success in fund-raising. It providesstep-by-step instructions for conducting analysis in-house, withinvaluable advice on how to:
Understand your constituents
Identify potential prospects for major and planned giving
Develop campaign planning including capacity analysis andpyramid design
Build a data-driven prospect management system
Develop metrics to gauge and guide your success
Select data for mining
Broaden your support base
Build a model to predict giving at your organization
Organizations are seeing remarkable results through developmentof sophisticated systems for understanding their customers andusing data to guide strategy. Part of the Wiley/AFP FundDevelopment Series, Fundraising Analytics is an easy-to-use,relevant book that can be used by all development officers with avision towards deepening connection with donors and increasingnonprofit fundraising.