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Fundraising for Dummies [Paperback]

John Mutz (Author), Katherine Murray (Author)
4.4 out of 5 stars  See all reviews (25 customer reviews)


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Paperback, May 22, 2000 --  
There is a newer edition of this item:
Fundraising For Dummies Fundraising For Dummies 4.4 out of 5 stars (25)
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Book Description

0764552201 978-0764552205 May 22, 2000 1
Fundraisers, here are the tricks that get the cash! Fundraising For Dummies is the complete, fun-to-read guide to the art and science of raising money for nonprofit endeavors, from Little League to big foundations. Fundraising For Dummies helps you to
  • Find the secrets of writing grants that get the green
  • Conduct effective grassroots campaigns, phone and mail solicitations, events, and more
  • Discover tips on starting a nonprofit organization from scratch
  • Put the fun" in fundraising
Watch as your volunteer force turns into your front ranks, and wait to hear those "noes" turn into "yesses" as ...For Dummies turns your marketing techniques into solid gold.


Editorial Reviews

From the Publisher

Fundraisers learn the tricks that get the cash!

Scores of proven ways to raise money for nonprofit organizations.

From the Author

John and I love writing and updating "Fundraising for Dummies" because we have a great sense of purpose about this book: It's very much needed! In the three editions we've done so far, we've been able to provide simple, clear how-tos (and lots of examples from experience) that show people how to gather and grow support for issues they care very much about. It's a hopeful work! The idea for the book came about in a conversation with a number of fundraisers for small organizations; I thought, "Wow, if we had some kind of toolkit that covered all the basics, fundraising wouldn't be so overwhelming for people who have to figure it all out themselves." So I approached Wiley, they liked the idea (thank goodness), and John and I started working on the first outline. That was more than 10 years ago!

In its current version, which was released in March 2010, John and I completely updated the book to include fundraising ideas for a tumultuous economy--how can you keep your fundraising strong when times are tight? We've also updated for the web-based communications, as well as the huge social media waves that are sweeping the world--what a great opportunity for getting your message heard by the masses! We hope you find lots of good ideas in this latest version, and we'd love to hear from you if you have comments or ideas you'd like us to cover in the next version! Cheers, and happy fundraising! Katherine and John --This text refers to an alternate Paperback edition.

Product Details

  • Paperback: 384 pages
  • Publisher: For Dummies; 1 edition (May 22, 2000)
  • Language: English
  • ISBN-10: 0764552201
  • ISBN-13: 978-0764552205
  • Product Dimensions: 9.2 x 7.4 x 1 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #201,194 in Books (See Top 100 in Books)

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Customer Reviews

25 Reviews
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 (16)
4 star:
 (6)
3 star:
 (2)
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Average Customer Review
4.4 out of 5 stars (25 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

108 of 112 people found the following review helpful:
4.0 out of 5 stars Good book, but watch the legal & tax advice!, December 12, 2000
By 
This review is from: Fundraising for Dummies (Paperback)
In case you've been trapped on a desert island for the past several years, IDG books has been publishing "Dummies"-themed books on every subject under the sun and moon, from Windows 2000 to sex. Fundraising for Dummies is a typically informative, easy-to-read, and useful guide to fundraising for nonprofit organizations.

With 28 chapters in five parts and appendices of checklists and how-tos, the book has loads of information for novice and intermediate fundraisers alike. In fact, it's also a pretty good reference for board members and volunteers involved in fundraising activities.

There is a chapter devoted to predictions on the future of philanthropy in the U.S., with one-paragraph explanations of brief statements, such as "E-giving Will Grow." Most of these predictions are obvious to nonprofit-sector experts (and especially those of us who participate on CharityChannel!). However, I must admit to being intrigued by the idea that "Nonprofits Will Rule!", meaning that, as more for-profits become regional and national in scope, local nonprofits will assume increasing local community leadership influence.

As good as this volume is in its general approaches and many helpful tips and techniques, do not mistake this book for a thorough treatment of the subject or any of its components. I was alarmed by its breezy assertion that nonprofit board service

"...is not as risky as serving on a for-profit board. Nonprofit board members are protected personally from liability in any legal action against their charitable organization..."

Haven't the authors heard of the IRS and Intermediate Sanctions? And, since nonprofit corporations are state-chartered (like their for-profit brethren), wouldn't liability vary from state to state, as well as depending on the facts and circumstances of each case? I would imagine that the D&O liability insurers would like to address this before the second printing!

One benefit of this book I found is one which I'm not sure is intentional. Grant writing is given short coverage in the appropriately-numbered Chapter 13 of the book, thereby providing two subtle reminders that grants are but a minor part of fundraising success.

Any reader interested in the subject will learn much from this book, as long as they don't take its accounting and legal advice too literally.

Table of Contents

Introduction

Part 1 -- Gearing Up to Raise Funds

Part 2 -- Getting to Know Your Donor

Part 3 -- Using Your Fundraising Tools

Part 4 -- On the (Fundraising) Campaign Trail

Part 5 -- The Part of Tens

Index

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48 of 52 people found the following review helpful:
5.0 out of 5 stars Fundraising for Dummies, August 27, 2000
By 
Betty J. LeClare (Indianapolis, IN United States) - See all my reviews
This review is from: Fundraising for Dummies (Paperback)
I am just starting my first job as a fund development director, and this book is a terrific step-by-step reference. I've been reading lots of stuff, and this is the best. The authors know fundraising on both sides--as fund raisers and funders. The book is readable,interesting and full of specifics, "case studies," and references (with helpful contact information--addresses, etc.). I would think even "old hands" in fundraising would learn a thing or two.I highly recommend it.
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19 of 19 people found the following review helpful:
5.0 out of 5 stars Building blocks, October 1, 2005
By 
. "scarlet9" (OH United States) - See all my reviews
This review is from: Fundraising for Dummies (Paperback)
"Fundraising for Dummies" will not give you a Masters degree in Non-profit Management, but it does contain EXTREMELY valuable and assorted information all under one cover that used to take quite a bit of research and pavement pounding to track down. Save that pavement pounding and learn what types of fundraising are going to work the best for you, and how best to employ them. Like the title states, this book is geared for folks who may not have any previous experience with fundraising, or may need a refresher on old standbys and new avenues.

There are many avenues available to organizations now, and this book breaks each down for its strengths and weaknesses, as well as how to employ them, many of which many folks may not have even considered to be viable. Everything from bake sales to preparing for and writing grant proposals, as well as everything in the middle, can be found in the chapters of "Fundraising for Dummies".

Whether you are looking to buy new little league uniforms, set-up an online donation portal for a local community center, or are pursuing grants for a national level non-profit, this book can substantially help you understand where to start, how to evaluate which forms of fundraising will work best for you, what leg-work needs to be done before you can hit the ground running, how to gauge what aspects your team can handle and what aspects you may need to hire a prefessional to handle, fundraising ethics, and what follow-up you need to do AFTER the fundraising to keep donors "writing checks" for long term endeavors. The writing style is straight forward, accessible and quite enjoyable, without talking over/down-to the reader. A very worthwhile investment for the return-potential!
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Inside This Book (learn more)
First Sentence:
There's an old saying in fundraising: "People don't give to causes. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
gift range chart, planned giving instruments, major givers, gift planning process, fundraising system, fundraising dollars, fundraising plan, grant proposal writer, sure your board, donor visit, planned giving program, gift planners, fundraising tools, fundraising goal, grant guidelines, phone program, annual fund drive, fundraising calls, lead gifts, donor list, capital campaign, donor research, naming opportunities, prospective board members, existing donors
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United Way, Foundation Center, National Committee, Taft Group, New York, Black Tie Optional, More Than Enough, World Wide Web, Annual Fund Buster, Children's Defense Fund, Foundation Reporter, Fundraising Facts, Turning Gold, American Association of Fund-Raising Counsel, Edna Lewis, Mother's Helper, National Society of Fund Raising Executives, Web Assertiveness Training
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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