Finally, a book that describes how homes for the aged, long-term care facilities, and seniors' centres can successfully compete in the philanthropic marketplace.
This fundraising primer explains how to:
Turn a one-time donor into an annual supporter for life.
Assess the capacity of potential major benefactors.
Create the optimum conditions for a capital campaign that will raise the most money, in the shortest time, and at the least cost.
Understand the dynamics of attracting a seven-figure gift.
make sure that the fundraising tail never wags the programmatic dog.
Turn an unexpected and unsolicited bequest into an opportunity to attract deferred gifts from other potential prospects.
