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Fundraising For Dummies (For Dummies (Lifestyles Paperback)) Paperback – May 22, 2000

ISBN-13: 078-5555022430 ISBN-10: 0764552201 Edition: 1st

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Product Details

  • Series: For Dummies (Lifestyles Paperback)
  • Paperback: 384 pages
  • Publisher: For Dummies; 1 edition (May 22, 2000)
  • Language: English
  • ISBN-10: 0764552201
  • ISBN-13: 978-0764552205
  • Product Dimensions: 9.2 x 7.4 x 1 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #1,874,063 in Books (See Top 100 in Books)

Editorial Reviews

From the Publisher

Fundraisers learn the tricks that get the cash!

Scores of proven ways to raise money for nonprofit organizations.

From the Author

John and I love writing and updating "Fundraising for Dummies" because we have a great sense of purpose about this book: It's very much needed! In the three editions we've done so far, we've been able to provide simple, clear how-tos (and lots of examples from experience) that show people how to gather and grow support for issues they care very much about. It's a hopeful work! The idea for the book came about in a conversation with a number of fundraisers for small organizations; I thought, "Wow, if we had some kind of toolkit that covered all the basics, fundraising wouldn't be so overwhelming for people who have to figure it all out themselves." So I approached Wiley, they liked the idea (thank goodness), and John and I started working on the first outline. That was more than 10 years ago!

In its current version, which was released in March 2010, John and I completely updated the book to include fundraising ideas for a tumultuous economy--how can you keep your fundraising strong when times are tight? We've also updated for the web-based communications, as well as the huge social media waves that are sweeping the world--what a great opportunity for getting your message heard by the masses! We hope you find lots of good ideas in this latest version, and we'd love to hear from you if you have comments or ideas you'd like us to cover in the next version! Cheers, and happy fundraising! Katherine and John --This text refers to an alternate Paperback edition.

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Customer Reviews

4.5 out of 5 stars
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See all 33 customer reviews
This is the best, most clear, and easy to understand guide I have read.
John E. Aleshire
If you are a fundraising novice with limited time or just getting started and want a handy desktop reference, I would strongly recommend this book.
Karen D. Herndon
This book is a fast read and organized in such an accessible way that you can quickly get the things you need to start working right away.
James D. Costich

Most Helpful Customer Reviews

116 of 120 people found the following review helpful By Michael Wyland on December 12, 2000
Format: Paperback
In case you've been trapped on a desert island for the past several years, IDG books has been publishing "Dummies"-themed books on every subject under the sun and moon, from Windows 2000 to sex. Fundraising for Dummies is a typically informative, easy-to-read, and useful guide to fundraising for nonprofit organizations.
With 28 chapters in five parts and appendices of checklists and how-tos, the book has loads of information for novice and intermediate fundraisers alike. In fact, it's also a pretty good reference for board members and volunteers involved in fundraising activities.
There is a chapter devoted to predictions on the future of philanthropy in the U.S., with one-paragraph explanations of brief statements, such as "E-giving Will Grow." Most of these predictions are obvious to nonprofit-sector experts (and especially those of us who participate on CharityChannel!). However, I must admit to being intrigued by the idea that "Nonprofits Will Rule!", meaning that, as more for-profits become regional and national in scope, local nonprofits will assume increasing local community leadership influence.
As good as this volume is in its general approaches and many helpful tips and techniques, do not mistake this book for a thorough treatment of the subject or any of its components. I was alarmed by its breezy assertion that nonprofit board service
"...is not as risky as serving on a for-profit board. Nonprofit board members are protected personally from liability in any legal action against their charitable organization..."
Haven't the authors heard of the IRS and Intermediate Sanctions?
Read more ›
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51 of 56 people found the following review helpful By Betty J. LeClare on August 27, 2000
Format: Paperback
I am just starting my first job as a fund development director, and this book is a terrific step-by-step reference. I've been reading lots of stuff, and this is the best. The authors know fundraising on both sides--as fund raisers and funders. The book is readable,interesting and full of specifics, "case studies," and references (with helpful contact information--addresses, etc.). I would think even "old hands" in fundraising would learn a thing or two.I highly recommend it.
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23 of 24 people found the following review helpful By . on October 1, 2005
Format: Paperback
"Fundraising for Dummies" will not give you a Masters degree in Non-profit Management, but it does contain EXTREMELY valuable and assorted information all under one cover that used to take quite a bit of research and pavement pounding to track down. Save that pavement pounding and learn what types of fundraising are going to work the best for you, and how best to employ them. Like the title states, this book is geared for folks who may not have any previous experience with fundraising, or may need a refresher on old standbys and new avenues.

There are many avenues available to organizations now, and this book breaks each down for its strengths and weaknesses, as well as how to employ them, many of which many folks may not have even considered to be viable. Everything from bake sales to preparing for and writing grant proposals, as well as everything in the middle, can be found in the chapters of "Fundraising for Dummies".

Whether you are looking to buy new little league uniforms, set-up an online donation portal for a local community center, or are pursuing grants for a national level non-profit, this book can substantially help you understand where to start, how to evaluate which forms of fundraising will work best for you, what leg-work needs to be done before you can hit the ground running, how to gauge what aspects your team can handle and what aspects you may need to hire a prefessional to handle, fundraising ethics, and what follow-up you need to do AFTER the fundraising to keep donors "writing checks" for long term endeavors. The writing style is straight forward, accessible and quite enjoyable, without talking over/down-to the reader. A very worthwhile investment for the return-potential!
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28 of 32 people found the following review helpful By Denise Sparks on August 16, 2000
Format: Paperback
I have been in the fundraising world for several years, and found this book to very insightful - and helpful. I recommend it for board and staff members of non profits. The layout is great for referencing. I have already used the book in some very practical ways, getting rid of some old habits.
A great gift to new board memebers, and a desk reference for the professional.
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38 of 45 people found the following review helpful By A Customer on June 10, 2000
Format: Paperback Verified Purchase
I recently purchased Fundraising For Dummies. I and a friend are just beginning to look into fundraising. This book was an enormous help. It offered something we really needed-practical, down to earth advice on how to actually go about fundraising. This was great because many of the books I had read before were more about the philosophy behind fundraising or just a particular aspect of it.
I feel that anyone interested in fundraising would benefit from this book. As a novice in this field, I found it particularly helpful and will use it as a reference for quite some time.
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9 of 9 people found the following review helpful By Lewis Codington on July 19, 2005
Format: Paperback
This is a great book on fundraising because it doesn't intimidate you with terminology or complicated schemes. It presents the subject in very practical, bite-sized nuggets which, not only are extremely helpful and insightful, but has also actually succeeded in getting me excited about getting out there and doing the job!
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