From the Publisher
Fundraisers learn the tricks that get the cash!
Scores of proven ways to raise money for nonprofit organizations.
From the Author
John and I love writing and updating "Fundraising for Dummies" because we have a great sense of purpose about this book: It's very much needed! In the three editions we've done so far, we've been able to provide simple, clear how-tos (and lots of examples from experience) that show people how to gather and grow support for issues they care very much about. It's a hopeful work! The idea for the book came about in a conversation with a number of fundraisers for small organizations; I thought, "Wow, if we had some kind of toolkit that covered all the basics, fundraising wouldn't be so overwhelming for people who have to figure it all out themselves." So I approached Wiley, they liked the idea (thank goodness), and John and I started working on the first outline. That was more than 10 years ago!
In its current version, which was released in March 2010, John and I completely updated the book to include fundraising ideas for a tumultuous economy--how can you keep your fundraising strong when times are tight? We've also updated for the web-based communications, as well as the huge social media waves that are sweeping the world--what a great opportunity for getting your message heard by the masses! We hope you find lots of good ideas in this latest version, and we'd love to hear from you if you have comments or ideas you'd like us to cover in the next version! Cheers, and happy fundraising! Katherine and John
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