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Required reading for anybody who is involved in fundraising!
on May 10, 2007
I serve on one non-profit Board, so naturally when I was browsing and
came across THE FUNDRAISING HABITS OF SUPREMELY
SUCCESSFUL BOARDS by Jerold Panas,
I just had to get it.
The fact that its subtitle promised me that I could read it in
59 minutes made it even more appealing . . . what's best of
all: the ideas contained in the book made sense . . . and
For example, there was this one:
Not only is it good manners to thank donors, it's fiscally prudent.
It costs a whopping 4 1/2 times the resources, staff and energy to
acquire a new donor as it is to keep a current one.
Nothing profound, yet something that we forget all too often--regardless
of our field of endeavor.
Then there was the following:
Givers give. Which explains why at the end of your campaign, if you're
short of goal, you cal on those who have already given. You don't go to
those who earlier said, "call on me later." Chances are they'll put
you off again.
Lastly, this tidbit really struck home:
From my 40 years of experience, I can say without question the first
and foremost reason people give is because your organization
changes lives or saves lives.
Although it took me less than an hour to read, I must admit to
going back to reread it because there were so many fine ideas
contained therein . . . in fact, I'm going to recommend THE
FUNDRAISING HABITS to my non-profit Board and, also,
to my friends who belong to other Boards.