Fundraising on the Internet: The ePhilanthropyFoundation.org's Guide to Success Online, 2nd Edition [Paperback]

Mal Warwick (Editor), Ted Hart (Editor), Nick Allen (Editor)

Book Description

Publication Date: November 1, 2001 | ISBN-10: 0787960454 | ISBN-13: 978-0787960452 | Edition: 2

In this second edition of the popular Fundraising on the Internet, Mal Warwick, Ted Hart, Nick Allen, and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds.

Editorial Reviews

Review

"Wow! Incredibly comprehensive and detailed with both basic and advanced information--a real guide for 'fundraising on the Internet.'" (Maurice R. Levite, CFRE, CAE, vice president of field operations at the American Red Cross)

"This is the greatest collection of fundraising electronics expertise that has ever been brought together. Fundraising on the Internet is full to the brim with ideas, verities, charts, and examples. Whether you're in direct mail, major gifts, planned giving, or the head of your shop, this book is essential if you want to keep ahead of the parade." (Jerold Panas, of Jerold Panas, Linzy & Partners)

"Crystal clear, concise and comprehensive. Every conceivable method and concept is discussed in depth. Warwick, Hart and Allen must be commended on their professional approach to online success." (Margaret Guellich, CFRE, director, International Fundraising Partnerships, Catholic Relief Services)

"The key strength of this book is the combination of its high calibre contributors. Innovator sector leaders such as Mal Warwick, Theodore Hart and Nick Allen share their advice, together with over 20 other online fundraisers and suppliers. The result is an extensive compendium of online fundraising, challenging thought, and illustrative case studies." (Howard Lake, UK Fundraising)

"The ePhilanthropyFoundation.org . . . is the first of, hopefully, more organizations tackling the challenge of monitoring and setting e-philanthropy practice standards." (The Kellogg Foundation)

"An 'online classic.'" (Marcelo I?arra Iraegui, fundraising regional manager, Latin America Greenpeace)

"We need this book! The authors bring the best uses of the Internet into the fundraising programs of every nonprofit organization and show how to use them to increase efficiency, effectiveness and profitability." (James M. Greenfield, ACFRE, FAHP, editor of The Nonprofit Handbook: Fund Raising, 3rd Edition)

"...a comprehensive guide...very accessible...I thoroughly recommend this guide to all charities wishing to make the most of fundraising online..." (Professional Fundraising Plus, 15 March 2002)

From the Inside Flap

In this second edition, Mal Warwick, Ted Hart, Nick Allen and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds. Both timely and informative, this invaluable resource will be kept current with frequent e-mail updates from the authors.

See all Editorial Reviews

Product Details

• Paperback: 256 pages
• Publisher: Jossey-Bass; 2 edition (November 1, 2001)
• Language: English
• ISBN-10: 0787960454
• ISBN-13: 978-0787960452
• Product Dimensions: 11 x 8.3 x 0.8 inches
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #845,027 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

21 of 22 people found the following review helpful:

5.0 out of 5 stars Indispensable Guide To Fundraising On The Internet, November 19, 2001

By 

Scott Sheldon, Director of Development & ... (Phoenix, AZ USA) - See all my reviews

This review is from: Fundraising on the Internet: The ePhilanthropyFoundation.org's Guide to Success Online, 2nd Edition (Paperback)

If the events of Sept. 11th proved anything it is that fundraising via the Internet has come of age. Witness the incredible success of online fundraising by many of the nation's top relief agencies. Now, nonprofits across America are saying not if they will adopt on an online fundraising presence but how fast they can tap into this new technology in ways that meet an agency's needs but stay within their budget constraints. Fundraising on the Internet, 2nd Edition, could not have come out at a more opportune time. As the editor of a weekly on-line email newsletter directed at nonprofits throughout Arizona and the Southwest I was particularly impressed with the chapters on recruiting and renewing donors online. I can always stand to learn more about effective recruiting and promotion techniques to build an even bigger sense of community between our donors who, as the book carefully explains, are much more likely to open an email or click on a website before calling us or responding to a survey they receive in the mail. At almost 300 pages this book is a bargain. The authors do not shy away from providing any number of resources that can help a nonprofit create an Internet presence or expand upon whatever success they have already achieved with their online constituents. The book also includes 4 case studies and a number of resources including such important topics as ethical online fundraising standards and practices and how to use the Internet to both promote and manage donor advised funds. I heartily recommend this book. The authors have spent considerable time and energy to provide a definitive text on this most important subject.

14 of 15 people found the following review helpful:

5.0 out of 5 stars A fantastic collection of resources!, January 30, 2002

By 

S. Haji (Berkeley, CA) - See all my reviews

This review is from: Fundraising on the Internet: The ePhilanthropyFoundation.org's Guide to Success Online, 2nd Edition (Paperback)

A fantastic collection of resources! Warwick, Hart, and Allen brought together an amazing array of experts to assemble a practical, hands-on book full of interesting case examples. As an application service provider working almost exclusively with non-profits, we found the book particularly useful as a source book for guidelines and best practices. Our clients who have read the book were enthusiastic about everything from the specific strategies to the fundraising tips.

This is an all-encompassing, basic guide that makes fundraising on the Internet accessible to the most inexperienced nonprofits but gives insightful advice to veterans. I wholeheartedly recommend the book and plan to make this required reading for our customers and employees.

1 of 1 people found the following review helpful:

3.0 out of 5 stars Good bedrock information, March 5, 2011

By 

cksyme (Bozeman, MT) - See all my reviews

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This review is from: Fundraising on the Internet: The ePhilanthropyFoundation.org's Guide to Success Online, 2nd Edition (Paperback)

I was amazed at how much I took away from this book considering it was published in 2002. The practical chapters were pretty worthless, except for a history lesson, but the authors' approach to strategy is as right on today as it was then. There are a lot of practical tips here for formulating strategies for raising funds online. I wish the authors would do an update.