From Booklist
The suggestions offered by most fund-raising strategists can often not be utilized by smaller organizations with limited financial and personnel resources. Henley and Hodiak together have more than 50 years of experience in marketing, public relations, and nonprofit management. With this thorough and well-organized guide, they target the "one-person shop," stressing the need for smaller organizations to be selective in setting priorities. They show how to get others involved by taking advantage of volunteers, interns, and well-placed board members and offer up hundreds of useful tips. Always with an eye to cost-effectiveness and savings, the authors detail how to identify potential donors, utilize technology, put together a strategic plan, garner publicity, solicit major gifts, and acknowledge and recognize donors. Highly recommended not only for library collections but also for librarians. David Rouse
Review
"Highly Recommended", -- Midwest Book Review, November, 1997
"Highly Recommended, not only for library collections, but for librarians" -- Booklist, July 1997
"This book is truly a gem for the beleaguered executive of a one, two, or three person shop" -- Henry Rosso, Director Emeritus, Fund Raising School, Indiana University
"With a background of nearly 20 years in nonprofit administration/fundraising, I find Fund Raising & Marketing in the One-Person Shop to be incredibly well thought out. As well, it is organized in such a way that even a completely inexperienced individual could comprehend basic fund raising strategies. The authors have put together a real winner!" -- Mark A. Hetts, Universal Press Syndicate & Amazon.com "How-to" Expert Editor. December, 1997
"Highly Recommended, not only for library collections, but for librarians" -- Booklist, July 1997
"This book is truly a gem for the beleaguered executive of a one, two, or three person shop" -- Henry Rosso, Director Emeritus, Fund Raising School, Indiana University
"With a background of nearly 20 years in nonprofit administration/fundraising, I find Fund Raising & Marketing in the One-Person Shop to be incredibly well thought out. As well, it is organized in such a way that even a completely inexperienced individual could comprehend basic fund raising strategies. The authors have put together a real winner!" -- Mark A. Hetts, Universal Press Syndicate & Amazon.com "How-to" Expert Editor. December, 1997
