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Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future Paperback – March 23, 2009
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—Association of Fundraising Professionals, September 2009
As a practitioner, Mal Warwick has spent a lifetime learning and teaching how to fundraise more effectively. His latest book is another in a series of gems laser-focused to help us succeed—and his experience shines through again in this must-have guide for today’s economic climate.
—Dr. Mark S. Albion, former Professor of Marketing, Harvard Business School, and New York Times best-selling author, Making a Life, Making a Living
Fundraising When Money is Tight is the book every fundraising professional needs to read immediately. It’s to the point, filled with both “the hard facts” and “realistic steps” that development shops, large and small, must understand and implement now, rather than later.
—Judith E. Nichols, author, Pinpointing Affluence in the 21st Century
Mal Warwick doesn’t sell quick fixes and silver bullets—even in times of trouble. He offers specific, practical steps to cut costs and improve fundraising performance. He demands the best: donor-focused relationship building, strategic thinking, top-notch strategy, and competence. And he rewards us with both the “why” and the “how.”
—Simone P. Joyaux, ACFRE, author, Keep Your Donors and
Strategic Fund Development
In Fundraising When Money is Tight, Mal Warwick provides solid strategic and tactical insights of how best to lead our organizations during times of uncertainty. I found this book to be not only a quick, interesting read, but also an important guide for making critical decisions today and tomorrow.
—Kory Christianson, CFRE, St. Joseph's Indian School
Take Mal’s “exercise in visioning,” and use as many as you can of Mal Warwick’s dozens of cost-cutting ideas—all to enhance your net revenue today and increase your program’s potential for the future.
—James M. Greenfield, ACFRE, FAHP, author, Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers
"Mal Warwick shares some simple yet sometimes counter-intuitive steps… that you can take to ensure that your organization will suffer the least possible damage in a down economy"
(www.gettingattention.org, May 19th, 2009)
"Mal Warwick shares some simple yet sometimes counter-intuitive steps… that you can take to ensure that your organization [emerges] healthy and poised for renewed growth when the economic crisis has passed"
—Nancy E. Schwartz, www.gettingattention.org, May 19th, 2009)
"…there is loads of good advice for fundraising during these times which also translate into when times are good"
—Sean Triner, Fundraising Recession Watch, March 15, 2009
"Add Mal’s survival guide to your first aid kit."
(The Agitator, March 26, 2009)
"Mal Warwick has just written a book…on specific things you can do to minimize your costs and ensure that your organization is in a position to resume growth when the crisis passes (and it will!)"
—Suzanne Rainey, Influence, March 31, 2009
"…this book packs SO MUCH in so little space that, if you haven't taken pages of notes or if you have marked less than 10 pages to revisit again, I can guarantee you missed on lots of things"
—Manny Hernandez, blogcritics.org, April 8, 2009
"…Fundraising When Money is Tight is a practical guide to help social ventures tackle the challenges of raising funds in difficult economic times." (Social Edge, April 2009)
"Find out why you should make changes in your fundraising program during an economic downturn." (Causeplanet.org)
"Discover three scenarios for economic recovery and how to apply three possible fundraising strategies to those scenarios." (Causeplanet.org)
"Learn how to strengthen your case for giving during tough economic times." (Causeplanet.org)
"Find out what the nine practical steps towards peace of mind are and how to apply them during an economic crisis." (Causeplanet.org)
About the Author
The Author: Mal Warwick has been raising money professionally since 1979. He has written or edited 18 previous books including How to Write Successful Fundraising Letters, The Five Strategies for Fundraising Success, and Fundraising on the Internet. He teaches fundraising throughout the world. Find more information on Mal and his books at www.malwarwick.com and www.josseybass.com/go/warwick.
Mal Warwick has been raising money professionally since 1979. He has written or edited 18 previous books including How to Write Successful Fundraising Letters, The Five Strategies for Fundraising Success, and Fundraising on the Internet. He teaches fundraising throughout the world. Find more information on Mal and his books at www.malwarwick.com and www.josseybass.com/go/warwick.
More About the Author
Mal is an author, entrepreneur, impact investor, and reviews books on his blog, malwarwickonbooks.com. He is one of three partners in the One World Futbol Project, a social enterprise based in Berkeley, California. One World Futbol manufactures and distributes a virtually indestructible soccer ball that never goes flat.
For three decades previously, Mal focused on the nonprofit sector as an author, consultant, and public speaker on marketing and fundraising for nonprofit organizations and on the private sector as an advocate for socially and environmentally responsible business policies and practices.
Mal is the founder and chairman of Mal Warwick | Donordigital (www.malwarwick.com, Berkeley, CA, and Washington, DC), a fundraising agency specializing in integrated, multi-channel fundraising and marketing that has served nonprofit organizations nationwide since 1979. The company is a Founding B Corporation and is now employee-owned.
Mal has written or edited a total of twenty books, including the best-selling fundraising text, How to Write Successful Fundraising Appeals. The third edition was released in June 2013.
A serial entrepreneur, Mal has been active in promoting social and environmental responsibility in the business community nationwide for two decades. He is the co-author of Values-Driven Business: How to Change the World, Make Money, and Have Fun (2006) with Ben Cohen, co-founder of Ben & Jerry's.
Along with Cohen and others, Mal was a co-founder of Business for Social Responsibility in 1992 and served on its board during its inaugural year. In 2001, after more than a decade as an active member of Social Venture Network, he began a six-year stretch (2001-7) on its board, serving as Chair for four years. Mal remains active in Social Venture Network, chairing its Board Nomination Advisory Committee.
During his fundraising career, he was widely in demand as a speaker and workshop leader throughout the world. Mal taught fundraising on six continents to nonprofit executives from more than 100 countries.
Among the hundreds of nonprofits Mal and his colleagues served over the years are many of the nation's largest and most distinguished charities as well as six Democratic Presidential candidates. Collectively, Mal and his associates have been responsible for raising close to one billion dollars--largely in the form of small gifts from individuals.
Mal played a leadership role in the fundraising and direct marketing fields both nationally and internationally. In 2004, Mal received the Hank Rosso Award as Outstanding Fundraising Executive from the Association of Fundraising Professionals Golden Gate Chapter and Northern California Grantmakers. In 2009, he was granted the Max L. Hart Nonprofit Leadership Award by the Direct Marketing Association Nonprofit Federation, in recognition of his lifetime contributions to direct marketing.
Mal was a Peace Corps Volunteer in Ecuador for more than three years in the 1960s. Since 1969 he has lived in Berkeley, California, where he is deeply involved in local community affairs. In 2006, Mal was awarded the Benjamin Ide Wheeler Medal by the Berkeley Community Fund as "Berkeley's most useful citizen" in recognition of his lifetime contributions to the community.
Top Customer Reviews
He then embarks on a detailed nine-step approach to what he calls "peace of mind":
* Step 1: Reassess the Whole Ball of Wax - to make sure your organization is around long enough to make a lasting impact, he proposes efficient management practices, something that is good even in times of abundance.
* Step 2: Strengthen your Case for Giving - donors don't care about you as much as they care about the issues you work on. Focus on those.
* Step 3: Be Content with One in the Hand -Forget the Two That May Be in the Bush - he questions the importance of creativity in tough times.
* Step 4: Cut Costs with a Scalpel, Not an Ax - he shares sixteen cost-cutting recommendations that impact the whole organization and fourteen more focused on cutting costs in print production. Here, I found his invitation to draw the line between major and small donors @ $1,000 very interesting.
* Step 5: Fish Where the Big Fish Are - this chapter deals with donor segmentation in as much detail as you need to "get" the idea and why it's important for you to do.
* Step 6: Stay Close to Your Donors - say thanks! And then, say thanks again!
* Step 7: Get Personal With Your Donors - collect and use data about your donors as a means to appeal directly to their cherised values and beliefs.Read more ›
Readers will appreciate Warwick's contextualizing this Big Dip with a historical look at past recessions and the lessons that can be drawn from them. He has a particularly interesting section on the benefits of Scenario Planning - which has been used extensiveldy in the corporate world and has many benefits for nonprofits in these hard times. And, he holds our hand through a logic-model process of understanding what strategies are going to work best for us when we look into a future that can't be accurately predicted.
Then he's kind enough to hone in on a number of practical suggestions for achieving success and having a healthy development program. I'm buying an extra copy to give to the Development Director at my wife's nonprofit asap! And, I recommend you do the same.
Author of THE FUNDRAISING HOUSEPARTY: HOW TO PARTY WITH A PURPOSE AND RAISE MONEY FOR YOUR CAUSE - 2nd Edition
Mal explains what to do, why to do it, when to do it, and how. With the agility of a gymnast, he moves the reader through the inner workings of the Boston Matrix (which helps you decide which fundraising activities to cut and which to save) ... to a fine, fast discussion of direct mail "creativity" and its down side ... to segmentation ... to stepping up your efforts online. I'd call this a back to basics book, but I think that's misleading. I think this is more a "back to the basics you might have been doing all along but probably weren't, with a ton of new research and insights added." Empowering. Entertaining. Reassuring. Serious (i.e., not for the weak). It joins a line of essential books by Mal Warwick that have enlightened (and, now maybe, helped save) countless nonprofits.
Most Recent Customer Reviews
Thanks, this was informative. I enjoyed it quite a bit. I recommend this book to anyone on a board of directors.Published on October 21, 2013 by Doug Carlton
This book is a must read for nonprofit executives and key Board members.
Mr. Warwick continues to educate, inform and provide leadership in the field. Read more