From the Publisher
Not available in any bookstores. Previously sold only to Fortune 1000 companies, this business/market research report now available to the public. NOT a "how to" manual. Rather, it provides unbiased analysis of: market size & growth forecasts, niche segments, trends, industry operating ratios, 5-year outlook, major factors affecting demand, demographics, key competitors. Most suitable for prospective franchise buyers, new start-ups, entrepreneurs-for due diligence or 3rd party background info. for use with business plans, loan applications, your peace of mind BEFORE investing. Research quoted by national media.