Arista Records. The Coca-Cola Company. General Mills. Nickelodeon. Sears Roebuck. Target Stores. Wendy's. These are just a few of the many companies that have depended on Iconoculture, a Minneapolis-based trend consultancy, to tell them what to plan for in the future. Now readers can get the same inside advice from The Future Ain't What It Used To Be, which identifies forty key trends and translates them into creative, strategically smart business opportunities. Find out why our love/hate relationship with technology is only going to intensify; why we're developing more tightly defined communities; how doing is becoming more important than owning; which social and economic quakes are going to rock our world; and how you can prosper by being ahead of these trends. Best of all, Iconoculture offers practical suggestions for turning the decades ahead to your favor. The Future Ain't What It Used To Be is written in the same witty, irreverent style that has garnered Iconoculture attention from sources as diverse as The New York Times, Newsweek, and Entrepreneur, and is organized into quick, easy-to-digest bytes and loaded with graphic goodies. Read this book-and the future will never be the same.
Book Description
Editorial Reviews
Amazon.com Review
Mary Meehan, Larry Samuel, and Vickie Abrahmson operate a trends consultancy called Iconoculture that counts companies such as General Mills and Wendy's among its clientele. The Future Ain't What It Used to Be: The 40 Cultural Trends Transforming Your Job, Your Life, Your World offers an overview of the inside information Iconoculture provides to customers in a series of cheeky but insightful info-bytes that are simultaneously thought-provoking and practical. The trio suggests areas likely to get hot--from simplified lifestyles to retail-as-entertainment to "sensory blending"--along with strategies to turn these trends into business opportunitiess.
From Library Journal
As members of Iconoculture, a consulting organization that advises companies on how to plan for the future, the authors cite 40 key trends that businesses can utilize to transform their activities into creative and strategically smart opportunities. This practical book deals with our "love/hate relationship with technology" and explains how and why we can prosper by keeping ahead of these business trends. The work is divided into ten single-word chapters?mind, body, spirit, experience, identity, society, nature, relationships, fear, and technology?that the authors call Americans' passion points. The volume's purpose is to help the reader sift through the present maze of trends to find and understand the more important ones. With a glossary and useful listing of resources (people, places, things), this timely book is recommended for a broad audience and is especially well suited for those functioning directly in marketing.?Joseph W. Leonard, Miami Univ., Oxford, Ohio
Copyright 1998 Reed Business Information, Inc.
Copyright 1998 Reed Business Information, Inc.
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12 of 13 people found the following review helpful:
3.0 out of 5 stars
The Future Ain't What It Used to Be : The 40 Cultural Trends,
This review is from: The Future Ain't What It Used to Be (Hardcover)
This book is very colorfully illustrated, and very easy to read. I thought it covered some good information, but not much information about future trends. If you want a book that goes more into future trends I would recommend Faith Popcorn's book, Clicking.
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