Brands have become an important part of everyday life and feature strongly in the value and strategy of companies. In this volume, leading international opinion formers from many different fields give their visions of the future of brands.The book asks the question as to which brands will dominate in the next 25 years.
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Editorial Reviews
Review
'A good read and a perceptive final chapter on the future.' - Long Range Planning 'One or two of the 25 would provide splendid case studies for a company think tank. Collectively they will help any chief executive review and carry forward his own vision for his company. Well worth study.' - The Jim Bannister Report 'Authoritative, interesting, sparky and above all, refreshingly different from the normal management books one comes across...has to be a must for anyone interested in, or involved with, brands...one of the most interesting and beguiling books I've read in a long time.' - Strategy 'A gloriously diverse and entertaining read...the refreshing blend of celebrity and corporate stature in the list of contributors lends the project a quality that more conventional business books lack...high entertainment value and subtle styling though are not afforded at the expense of intellectual rigour. As you would expect of a publication born of Interbrand, the opinions expressed are informed and informative.' - Marketing Business (Book of The Month)
About the Author
RITA CLIFTON and ESTHER MAUGHAN, both of Interbrand Newell and Sorrell, one of the leading branding consultancies in the world.
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