A textbook for the introductory business course at the college level covering the business environment, business ownership, business management, marketing management, technology and information, and finance. Throughout, the reader is addressed in a personal fashion and examples are chosen to relate to the experiences of young college students. Peppered throughout with frenetic, Gen-X photography and graphics.
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Book Description
Editorial Reviews
Review
The title of this text, The Future of Business, sets the tone for my class. I encourage my students to look ahead, identify trends, and stay one step ahead of "current." This text has a very up-to-date look and a forward-looking perspective.
I chose this textbook because of its conceptual approach and dynamic nature. This is an immediate message that "business" is a constantly evolving and open-ended system, reliant upon human creativity, sensitivity, and ambition. The chapter summaries at the end of each chapter are so effective that I advise students to begin with these. The format and organization are the best I have seen.
Chapter 18, Using the Internet for Business Success, adds a nice touch. It is much more appropriate over the boxes and panels of Web address and the typical Surfing the Net exercises found in most introduction to business textbooks.
This text has clear writing that is at the student level of abstraction, good chapter organization, and great graphics that catch and keep young student interest. --This text refers to an out of print or unavailable edition of this title.
I chose this textbook because of its conceptual approach and dynamic nature. This is an immediate message that "business" is a constantly evolving and open-ended system, reliant upon human creativity, sensitivity, and ambition. The chapter summaries at the end of each chapter are so effective that I advise students to begin with these. The format and organization are the best I have seen.
Chapter 18, Using the Internet for Business Success, adds a nice touch. It is much more appropriate over the boxes and panels of Web address and the typical Surfing the Net exercises found in most introduction to business textbooks.
This text has clear writing that is at the student level of abstraction, good chapter organization, and great graphics that catch and keep young student interest. --This text refers to an out of print or unavailable edition of this title.
About the Author
Lawrence J. Gitman is a professor of finance at San Diego State University. He received his bachelor's degree from Purdue University his M.B.A. from the University of Dayton and his Ph.D. from the university of Cincinnati. Professor Gitman is a prolific textbook author and has over 45 articles appearing in Financial Management the Financial Review the Journal of Financial Planning the Journal of Risk and Insurance the Journal of Financial Research Financial Practice and Education the Journal of Financial Education and other publications. He currently serves as an associate editor of Journal of Financial Planning Journal of Financial Education and Financial Practice and Education.
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
4.0 out of 5 stars
Informative,
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This review is from: The Future of Business: The Essentials (Paperback)
I thought this book gives you a tremendous amount of information. However I took a star off my rating because I think it gives a little to much to stomach per chapter. Overall it is a great Intro to Business text book.
7 of 9 people found the following review helpful:
5.0 out of 5 stars
Well Put Together,
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Amazon Verified Purchase(What's this?)
This review is from: The Future of Business, Interactive Edition with InfoTrac College Edition (Hardcover)
This text, I found, to be easy to read and understand. Following along through the fundamentals of business was a snap and made the semester much more enjoyable (if college can be).
5.0 out of 5 stars
great,
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This review is from: Future of Business (Hardcover)
Book in great shape, awesome ship time, wish they were all this good! Best deal of the semester so far
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Key Phrases - Statistically Improbable Phrases (SIPs):
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socially responsible business, designing organizational structures, Société Générale, purple promise, unsought products, dashboard software, global management skills, personal computer marketplace, human resource management process, strategic giving, cost competitive advantage, innovation labs, master franchisees Key Phrases - Capitalized Phrases (CAPs): (learn more)
Cengage Learning, All Rights Reserved, United States, Critical Thinking Questions, Managing Organizations Copyright, The Business Environment Copyright, Federal Reserve, Marketing Management Copyright, Business Ownership Copyright, Finance Copyright, Apple Computer, General Motors, Six Sigma, Key Terms, Delicious Desserts, Using Technology, Steve Jobs, Business Week, General Electric, Bank of America, American Express, Manage Information, Small Business Administration, Forms of Business Ownership, Discussion Questions Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
socially responsible business, designing organizational structures, Société Générale, purple promise, unsought products, dashboard software, global management skills, personal computer marketplace, human resource management process, strategic giving, cost competitive advantage, innovation labs, master franchisees Key Phrases - Capitalized Phrases (CAPs): (learn more)
Cengage Learning, All Rights Reserved, United States, Critical Thinking Questions, Managing Organizations Copyright, The Business Environment Copyright, Federal Reserve, Marketing Management Copyright, Business Ownership Copyright, Finance Copyright, Apple Computer, General Motors, Six Sigma, Key Terms, Delicious Desserts, Using Technology, Steve Jobs, Business Week, General Electric, Bank of America, American Express, Manage Information, Small Business Administration, Forms of Business Ownership, Discussion Questions Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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