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The Future Consumer: Predictable Developments in Personal Shopping and Customer Centered Marketing in the Coming Information Age

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The Future Consumer: Predictable Developments in Personal Shopping and Customer Centered Marketing in the Coming Information Age [Paperback]

Frank Feather (Author)

5.0 out of 5 stars See all reviews (1 customer review) |

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Product Details

Paperback: 176 pages
Publisher: Warwick Publishing (March 1997)
Language: English
ISBN-10: 1895629810
ISBN-13: 978-1895629811
Product Dimensions: 9 x 6 x 0.5 inches
Shipping Weight: 11 ounces (View shipping rates and policies)

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #8,776,774 in Books (See Top 100 in Books)

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7 of 7 people found the following review helpful:

5.0 out of 5 stars Solid, succinct, futuristic marketing book; best of 1990s!, September 26, 1997

By A Customer

This review is from: The Future Consumer: Predictable Developments in Personal Shopping and Customer Centered Marketing in the Coming Information Age (Paperback)

This futuristic retail marketing book, written by a former strategic planner in the banking industry, rests on solid business ground. It is well organized and jam-packed with scores of snappy examples. Although first written and published in 1993, this new 1997 reprint stands the test of time and is as current as the first edition. Great guidepost to marketing in a network society where the old marketing model is being turned on its head.

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