The Future of the Electronic Marketplace [Paperback]

Derek Leebaert (Editor)

Book Description

Publication Date: July 30, 1999

The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's ability to ask the right questions now and to take advantage of the opportunities that will arise over the next few years.The contributors to this volume are prime movers in major industries that are remaking themselves in order to shape the global marketplace. They examine the consumers' new powers to assess and exchange goods and services over unparalleled distances. They discuss the opportunities and risks posed by the new integration between manufacturer and consumer, by the erosion of centralized authority, by real-time choice in every financial contingency, and by the fact that travel and transportation have been delegated to the machine processes that can best handle them. They also reflect on how to set an intelligent value on the coming changes, on the tools and procedures required to create this new marketplace of marketplaces.Contributors : Les Alberthal, William D. Bandt, Robert J. Bonometti, David Braunschvig, Stephen D. Crocker, Walter Forbes, Denos Gazis, Daniel E. Geer, Jr., Irving Goldstein, Edward D. Horowitz, Daniel P. Keegan, Raymond W. Smith, Russel B. Stevenson, Jr., Patrick E. White.

Editorial Reviews

From Library Journal

Cofounder of Linguateq, Inc. and editor of books like The Future of Software (MIT, 1995), Leebaert (economics and technology, Georgetown) has collected essays by experts that examine the effect of the new technology on the marketplace. His aim was to select essays that "set out to envision the flexibility and expansion of the marketplace over the next decade, some of the instruments to this end, some of the pitfalls, and some of the Questions of how to set price and value upon these changes." The essayists include Stephen D. Crocker, a founder of Cybercash, Inc.; David Braunschvig, managing director at Lazard Freres & Co.; and Les Alberthal, chair of the board and chief executive officer of EDS. Topics range from virtual retailing and financial reporting to security issues and payment systems, as well as the electronic marketplace in historical context and projects for the future. This thought-provoking, scholarly work will be useful supplemental reading for students of business and computer science. For academic collections.?Lucy T. Heckman, St. John's Univ. Lib., Jamaica, NY
Copyright 1998 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Booklist

"Once one rode a mule to the market, now one rides the Internet." Leebaert has edited a collection of essays that sets out to envision the flexibility and expansion of the electronic marketplace over the next decade. These essays include discussion of some of its instruments, some of its pitfalls, and some of the questions on how to set price and value and about the potential effect on people; will knowledge power make many individuals excel while others fall behind? The authors of these essays are specialists in a variety of fields highly impacted by the electronic marketplace, such as communications, retailing, manufacturing, energy, banking, accounting, and transportation. They are principal navigators of the new electronic reality and provide thoughtful insight into the future of a marketplace that now can be only imagined. Leebaert contends that the changes ahead from the electronic revolution are equal to those brought about by literacy and powered transportation. Mary Whaley --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Paperback: 400 pages
• Publisher: The MIT Press (July 30, 1999)
• Language: English
• ISBN-10: 0262621320
• ISBN-13: 978-0262621328
• Product Dimensions: 9 x 6 x 0.9 inches
• Shipping Weight: 1.6 pounds
• Amazon Best Sellers Rank: #2,841,233 in Books (See Top 100 in Books)

More About the Author

Derek Leebaert, who has taught foreign policy at Georgetown University for fifteen years, is a partner in the Swiss management consulting firm, MAP AG. His previous books include The Fifty-Year Wound: How America's Cold War Victory Shapes Our World (2002) and To Dare and to Conquer: Special Operations and the Destiny of Nations from Achilles to Al Qaeda (2006). He is also a coauthor of the MIT Press trilogy on the information technology revolution, and a founding editor of International Security and The International Economy, as well as editorial board member of European Security. He served in the US Marine Corps Reserve and is a director of the U.S. Army Historical Foundation, Providence Hospital in Washington, D.C., and of other public service institutions.

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