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Future Frequencies Paperback – November 16, 2004


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Product Details

  • Paperback: 352 pages
  • Publisher: Fringecore Publishing (November 16, 2004)
  • Language: English
  • ISBN-10: 0970710402
  • ISBN-13: 978-0970710406
  • Product Dimensions: 8.9 x 6 x 0.9 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #4,382,104 in Books (See Top 100 in Books)

Editorial Reviews

Review

Derek is a disciplined futurist whose visions of tomorrow are firmly grounded in practical realities. I take him most seriously. -- Jon Lebkowsky, CEO, Polycot/EFF

Future Frequencies gives us peek into the future while adding an important new approach to understanding the future in general.   -- Dr. Peter Bishop, Chair, Studies of the Future, UHCL

The creative bridging of progressive culture's provocative thinking and practical business innovations reflects the genius of Future Frequencies. -- Oliver W. Markley, author, 21st Century Earth

About the Author

Practicing Futurist and founding member of the Association of Professional Futurists, Derek Woodgate set up The Futures Lab in Austin, Texas at the end of 1997, having previous experience as an executive on the board of two major corporations (Vivat and VF Europe) and over 15 years Senior Vice-President-level management and operational responsibilities in international businesses and a 9 year spell with the British Foreign & Commonwealth Office.

Derek is best known for creating revolutionary futures for major corporations including Nissan, Casio, WorldSpace, Ford, Pennzoil, Dial Corp, Cadbury-Schweppes, Hugo Boss, VNU, MTV and many more.

He graduated with a Bachelor Degree (Hons.) from University College London, in Contemporary Slav Studies and then gained his Masters in Economics - (concentration in politics) from Zagreb University, a city where he spent over ten years. He is a frequent conference speaker, panelist and commentator on the future. He is the author of Future Frequencies, a book about leveraging ideas and concepts from progressive culture for future studies. Derek also contributed to the major work on William Burroughs, Calling the Toads.

Derek is, a professional member of The World Futures Society and on the board of the Central Texas Chapter, The World Futures Studies Federation and is also on the Vision and Strategy Committee for the future of Central Texas. He has lived and worked in eleven countries and is at home in seven languages.


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Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Paul A. Schumann Jr. on May 12, 2005
Format: Paperback
This is the first really new book about a different way to look at the future in quite some time. It's creative and original. And, it offers the potential of a methodology to stimulate non-linear thinking that could lead to breakthroughs. It is not a book that can be used to forecast the future. The authors are less interested in forecasting the future than in creating a future for their clients - a future that might include disruptive innovations.

The process appears like many other processes:

1. Future Framing: Establishes the context for the present and potential leverage points for the future

2. Future Pulsing: Using leverage points, identify influences and influencers to provide an insight into future triggers.

3. Future Mapping: Sculpting the triggers into future platforms.

4. Future Scaping: Creating the future scenarios from the selected platforms.

5. Future Tuning: Arriving at a preferred future.

6. Future Fabbing: Implementing the preferred scenario.

But looks are deceiving. The words used are unique in this context and have to be studied to be understood.

The key that weaves itself through the entire book and process is the author's encyclopedic knowledge and understanding of international avant-garde arts (music, sculpture, "paintings", writing, visual effects, sonic effects, etc.). They deconstruct the art and artist to get at how they think. Since by definition the avant-garde is radically different from the common, the ways of thinking are also different. If these ways of thinking can be used to help clients see their world in a different way and after perceiving the world differently, think and act differently, the seeds of disruptive innovation may be planted.
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