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Future: A Recent History [Hardcover]

Lawrence R. Samuel
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

June 1, 2009 0292719140 978-0292719149

The future is not a fixed idea but a highly variable one that reflects the values of those who are imagining it. By studying the ways that visionaries imagined the future—particularly that of America—in the past century, much can be learned about the cultural dynamics of the time.

In this social history, Lawrence R. Samuel examines the future visions of intellectuals, artists, scientists, businesspeople, and others to tell a chronological story about the history of the future in the past century. He defines six separate eras of future narratives from 1920 to the present day, and argues that the milestones reached during these years—especially related to air and space travel, atomic and nuclear weapons, the women's and civil rights movements, and the advent of biological and genetic engineering—sparked the possibilities of tomorrow in the public's imagination, and helped make the twentieth century the first century to be significantly more about the future than the past.

The idea of the future grew both in volume and importance as it rode the technological wave into the new millennium, and the author tracks the process by which most people, to some degree, have now become futurists as the need to anticipate tomorrow accelerates.



Editorial Reviews

Review

"This book changed my mind. It convinced me that our beliefs about the distant future shape what future we get tomorrow. Lawrence R. Samuels's exhaustive catalogue of diverse historical 'tomorrowisms' could tweak our own far-ahead expectations and thus influence what happens next.";oKevin Kelly, Senior Maverick for Wired and author of The Technium; "The notion of 'the future' has been abused by some of the best minds out there, often without even their own knowledge. Lawrence R. Samuels's telling chronicle of the way we engage with our future reveals a whole lot about where we come from and why the very best humanity has to offer itself always seems to remain just over the horizon.";oDouglas Rushkoff, author of Coercion, Get Back in the Box, and Life Incorporated; "A fascinating trek through American future visions from the 1920s to the present.";oLori C. Walters, Ph.D., Virtual Heritage, Institute for Simulation and Training, University of Central Florida --This text refers to the Paperback edition.

Review

This book changed my mind. It convinced me that our beliefs about the distant future shape what future we get tomorrow. Lawrence R. Samuels's exhaustive catalog of diverse historical 'tomorrowisms' could tweak our own far-ahead expectations and thus influence what happens next. (Kevin Kelly, Senior Maverick for Wired and author of The Technium )

Product Details

  • Hardcover: 254 pages
  • Publisher: University of Texas Press (June 1, 2009)
  • Language: English
  • ISBN-10: 0292719140
  • ISBN-13: 978-0292719149
  • Product Dimensions: 6.1 x 1 x 9 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #279,613 in Books (See Top 100 in Books)

More About the Author

Lawrence R. Samuel is the founder of Culture Planning LLC, a Miami- and New York-based resource offering cultural insights to Fortune 500 companies. Larry holds a Ph.D. in American Studies and an MA in English from the University of Minnesota, an MBA in Marketing from the University of Georgia, and was a Smithsonian Institution Fellow.

Larry's books include "Pledging Allegiance: American Identity and the Bond Drive of World War II" (Smithsonian Institution Press, 1997), "The Future Ain't What It Used to Be: The 40 Cultural Trends Transforming Your Job, Your Life, Your World" (Riverhead Books, 1998), "563 Stupid Things People Do To Mess Up Their Lives" (St. Martin's Griffin, 2000), "Brought to You By: Postwar Television Advertising and the American Dream" (University of Texas Press, 2002), "The End of the Innocence: The 1964-1965 New York World's Fair" (Syracuse University Press, 2007), "Future: A Recent History" (University of Texas Press, 2009), "Rich: The Rise and Fall of American Wealth Culture" (AMACOM, 2009), "Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America" (University of Pennsylvania Press, 2010), "Supernatural America: A Cultural History" (Praeger, 2011), and "The American Dream: A Cultural History" (Syracuse University Press, 2012). His next books are SEXIDEMIC: A CULTURAL HISTORY OF SEX IN AMERICA (Rowman and Littlefield, 2013) and SHRINK: A CULTURAL HISTORY OF PSYCHOANALYSIS IN AMERICA (University of Nebraska Press, 2013).

Larry lives in Miami and New York City.

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3 of 4 people found the following review helpful
Format:Hardcover
I've just finished reading Lawrence Samuel's new book, "Future: A Recent History." Suffice it to say, I've underlined a fifth of its passages, written in the margins of almost every page and scribbled dozens of check marks for the "wow" insights I want to remember later. It's that good.

The book explores 100 years of history in 200 dense pages, taking readers on a tour of how people's expectations of the future have changed over time. An ambitious number of topics are covered -- politics, religion, class, gender, pop culture, fashion, the home, business, jobs, travel, architecture, and lots of science and technology. But the payoff is equally large, as Samuel's brisk writing style delivers a fascinating look into an aspect of our culture that we are barely conscious exists.

Marketers and PR professionals will find Future to be an especially valuable tool for better understanding target audiences. If you needed proof that your vision of tomorrow needs to adapt to people's preconceptions of what's ahead, this work offers plenty. And while Samuel doesn't take on what people are thinking right now (many others do that) his voyage through history teaches you how to spot the patterns.

It's worth noting that a lot of books make fun of futurists who have gotten things wrong. Rightly so. Many of them are hysterical and it's part of what makes this topic fun. Not Samuel. He found a chillingly large number of predictions that have come true. Sure, sometimes the predictor got the technology right and its impact on society wrong, or vice versa. But there are patterns to the errors, and understanding them will help you be a better marketer, historian or futurist when it comes to dissecting and using predictions.

If all that's not enough, the exhaustive research that went into this work offers a treasure trove of books, articles and pop culture moments to be further explored by anyone interested in futurism.

A worthy successor to I.F. Clarke's "The Pattern of Expectation," "Future: A Recent History" will change the way you see tomorrow today.
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1 of 2 people found the following review helpful
5.0 out of 5 stars An amazing and insightful collection September 13, 2009
Format:Hardcover
Future: A Recent History is a social history that examines how intellectuals, artists, scientists, businesspeople, and others perceived the impending future, all during the past century. Classifying six different eras of "future narratives" and pervasive tropes permeating in public consciousness, Future: A Recent History reveals as much about ourselves as it does about our predictions past of what the future would bring. Human society's discoveries in everything from space travel to atomic and nuclear weapons to the women's and civil rights movement served to shape not only the actual future, but the visions people had of the future. An amazing and insightful collection, recommended to anyone curious about the future or (more importantly) about those individuals curious enough to dream of something and risk life and limb to fin it.
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