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Future Innovations in Food 2001 : Forward-Focused NPD and Maximizing Brand Value
 
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Future Innovations in Food 2001 : Forward-Focused NPD and Maximizing Brand Value [Download: PDF] [Digital]

Ben Longman (Author)

Price: $1,115.00
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Editorial Reviews

Review

Future Innovations in Food 2001 looks at the changing trends in innovation and the effect these will have on the product launch landscape, small and large manufacturers and the food market overall. It analyzes the product life-cycle, new product launches and the opinions of executives in all the leading global food manufacturers to give an accurate picture of new product development (NPD) now and in five years. The report analyzes trends by geographic region and product market to give the most accurate picture of manufacturer activity available today. Analyzing product positioning by target audience and addressing the key positionings of health, convenience and indulgence, the report will help you to analyze the likely success of your product launching into these arenas. -- Review

Product Details

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  • Format: Adobe Reader (PDF)
  • Printable: Yes. This title is printable
  • Mac OS Compatible: OS 9.x or later
  • Windows Compatible: Yes
  • Handheld Compatible: Yes. Adobe Reader is available for PalmOS, Pocket PC, and Symbian OS.
  • Publisher: Reuters Business Insight (April 1, 2001)
  • Required Free Software: Adobe Reader

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