This incisive and visionary book is for those executives, companies and students of business who realise that they need to welcome new views of both the future and themselves if they are to learn the real lessons that will affect business management, in its broadest sense, in the coming decades.
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Editorial Reviews
Language Notes
Text: English (translation)
Original Language: French
Original Language: French
From the Back Cover
This incisive and visionary book is for those executives, companies and students of business who realise that they need to welcome new views of both the future and themselves if they are to learn the real lessons that will affect business management, in its broadest sense, in the coming decades.
From the time that he first went into business, to today as one of Europe's business leaders, Robert Salmon has travelled the world and sought out both its cultural secrets it most original managers, politicians, social commentators, scientists and economists in order to prospect the future. The powerful lessons that the book sets out are therefore based on a unique and wide ranging synthesis of our economic, social and moral evolution coupled with a refusal to look away from the complex and often daunting picture that the future presents.
The message that the book, and all those whose thinking has contributed to it, contains is challenging for the contemporary business culture to grasp - that it is an economic order based on 'human' dynamics and aspirations and not on short term financial gains achieved at the expense of employee's and customer's loyalty, health, security and creativity that is the key to the new mangement of business.
Robert Salmon wants nothing less than to convince each and every manager that it is the devotion to the human potential in organisations that will unlock the future, and puts forward in this book the compelling rationale for this deceptively simple but difficult change in thinking.
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